Igniting Business Blog

In today’s world, promoting your small business online is a must. However, knowing where to focus your online efforts and spend your valuable time can be challenging. Check out these three critical marketing tips that your small business should be prioritizing.

With the majority of consumers today turning to Google when searching for new places to eat, hang out, shop, etc., it’s essential for your small business to have, and fully utilize, a Google My Business listing to keep your search engine rankings up and customers at your door.

Websites are filled with images. Big, small, and some with stunningly high definition. Although website visitors may want to see all those images, they often do not wish to wait long for the images and the remainder of your webpage to load. Conversely, if your small business website only contains tiny, low-resolution images, it might load quickly, but is not nearly as visually appealing and can give the impression that your brand is low-quality. Two important image techniques exist to create fast, visually appealing websites.

In last week’s blog, we discussed what infographics are and why they are important marketing tools for your small business. This week, we’ll outline a few ways to use infographics to effectively portray your information.

Even if you aren't familiar with the term, it's highly likely that you've seen at least one type of infographic. Simply put, an infographic provides information using mostly pictures and/or icons instead of just text. This can be done through pie charts, bar graphs, lists, maps, timelines, flowcharts, and diagrams, all packaged together into a visually appealing graphic that communicates the main points in a visual form. Not only are infographics easily sharable, but for small businesses, infographics are a valuable marketing tool that can get your message to prospective customers in an easy, quick, and memorable way. In our two part series this week and next, we’ll highlight the benefits of infographics and how to effectively market through infographics.

Before the onset of the internet, “word of mouth” was an essential marketing tool for small businesses. Earning a good reputation in one's community meant building relationships with both the public and related businesses that proved helpful to their own customers.

The world wide web has brought numerous benefits to the world, including technological advancements and unimaginable global connections. Unfortunately, it has also led to the rise of cybercrimes that can have detrimental effects. Recent Juniper research revealed that in 2019, such cybercrimes resulted in losses of approximately $2 trillion.

As we enter 2020, have you made any resolutions for your small business? Maybe one of those resolutions is to keep better track of your customers. If you’re a small business owner, you already know how essential your customer relationships are to the running and success of your business. After all, without these customers, you wouldn’t have a business to run. But how can you more effectively track your customers and build relationships?

Google aspires to be fair to companies that want consumers to find their websites and to the consumers searching for results that best meet their needs. To achieve these goals, Google updates its algorithms hundreds of times a year. These updates may make searches easier and more efficient for consumers, but they drive business and service sectors to distraction. How to keep your small business’s website ranking well on Google is a question that must be asked weekly, if not daily.

The evolution of the World Wide Web has made globalization and digitization easier, leading to an increase in the number of people and devices that access the internet. In a bid to leverage this, many companies have taken their businesses online by investing in content marketing, websites, SEO, social media, PPC, and other digital marketing tools to gain more market share. This has made online marketing an integral aspect of the marketing strategy of many companies.