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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Igniting Business has established itself as a comprehensive resource for small businesses looking to succeed and grow to the next level. We focus exclusively on small businesses because we believe that small companies are often overlooked for web design, SEO, and marketing services. Many competitors in our industry primarily pursue big contracts with large companies. If these competitors do work with small businesses as well, they provide the small business owner with inferior customer service, lack of necessary attention, and unattainable pricing structures. Yet, small businesses are often unable to maintain their own internal comprehensive marketing, web, and SEO departments, which are necessary for growth.

Igniting Business fulfills this need by providing powerful small business solutions at affordable rates. Our team of web design, SEO, and marketing specialists are here to make your job easier and help your small business succeed. We encourage you to contact us to learn more or to set up a free consultation.

3 Online Advertising Techniques to Help You Generate More Leads

online advertising practices on laptop screen

When marketing your products or services online, it's important to engage and connect with your audience. The key to managing your buyers' cycles and coordinated marketing efforts is first to understand your buyers' motivations. Check out a few online advertising techniques we’ve highlighted to help you leverage your small business and generate more leads.

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A Small Business Quick Guide to Local SEO Audits

small business performing local seo audit

Amid such a digitally dynamic business environment, ranking highly in search engine results has become crucial to your small business’s success. With the majority of consumers turning to the web to find products/services, ensuring that customers can conveniently find your small business when they're searching online is essential.

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Tips to Leverage Your Online Presence

small business owner keeping a consistent online presence

Whether you run a single-person operation or manage fifty employees, establishing a solid and consistent online presence is essential to your business’ success. Online basics such as creating a website and starting an email list are just the beginning. There are numerous other ways to grow your online presence and just as many tools and tips to help you along the way.

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4 Ideas for Promotions During the Holiday Season

company using email marketing to promote their small business during the holiday season

It’s the holiday season! With the holidays comes a major increase in online activity, making now an excellent time to boost your online marketing efforts. Even if your business isn’t offering anything seasonally specific, there are many brilliant ways to leverage your small business marketing during the holiday season. Check out these four ideas to help you maximize your online efforts and generate more leads through the end of the year.

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3 SEO Ranking Factors: What You Need to Know to Stay Relevant

seo factors listed to help improve small business ranking

As you know, simply having a website these days doesn't guarantee leads. The businesses that generate the most leads from their sites are making smart use of search engine optimization (SEO) and keeping up with the ongoing changes. It's all about making sure consumers can find your company online and that they find your business first when they're ready to make purchasing decisions. As search engines are constantly evolving their algorithms, how is a business to know what SEO practices work the best? While there are numerous SEO factors to consider, below are just a few to consider to help your ongoing ranking efforts.

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Social Media Management Using Hootsuite and Buffer: Which One is Right for Your Small Business?

small business owner scheduling social media posts using a social media management dashboard

Hootsuite and Buffer are two social media posting solutions used by many small business owners who prefer a fully-integrated social media management dashboard. These tools offer a wide range of features designed for scheduling content ahead of time, making it easy for you to keep up with peak posting times, engage with your audience, and gain viewers.

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What Small Businesses Should Know About Cyberattacks and Web Security

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We often hear about the large, nationwide company security breaches, whether it be database hacks or publicly shared user information, and it can sometimes seem like only the big corporations are targets. However, a recent study shows 43% of website hacks target small businesses. Victims of cyberattacks come in all sizes, but websites with lightened security measures make for easier targets.

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Alt Text: Why It’s Important for Your Business

laptop displaying on page optimization practices

We all know the timeless saying “A picture is worth a thousand words”. On the internet, though, that might not be so true – especially for search engines. Have you ever wondered what a search engine reads/detects when it comes across an image on a web page?

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3 Ways Your Small Business Can Thrive on Twitter

twitter app opening on smartphone to use for small business social media marketing

With the number of social media users continuously growing, it’s no surprise that social media platforms are quickly becoming a necessary marketing tool for small businesses. Companies effectively using social media continue to grow and expand their brand, while those that use it ineffectively or not at all are losing out on potential customers.

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3 Content Tips to Improve Search Rankings

content marketing word infographic

When it comes to writing content for online audiences, ensuring your content is engaging is essential. According to Nielsen Norman Group, around 79% of readers spend time skimming rather than reading online content; only 16% read pages word-by-word. From these statistics, it is evident that many businesses produce content that’s never read. In order for your website to stand out from the crowd, appeal to your target audience, and rank well on Google, it’s important to ensure that you’re producing captivating content.

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