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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Jennifer practices a wide variety of marketing, including social media, email marketing, graphic design and content marketing. Graduated from Mizzou with a graphic design major and business minor, she possesses useful knowledge to help small businesses not only stand out from the larger ones, but to thrive.

With a focus in graphic design, Jennifer has developed a passion for creating marketing materials such as branding, layout design, package design, and early stage creative projects. Her goal is to influence others through creativity and originality. Her hobbies include facetiming her family (including her dog), hiking through Columbia's many trails, and pretending to be a good cook.

Instagram: The Perfect Platform for Visual Content for Small Businesses

Instagram Visual Content

Instagram is one of the most accessible and most popular social media platform when it comes to advertising with unique images. If you are trying to expand your reach and stay connected with your customers, an Instagram account is a great way to do just that and here’s why.

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Content Marketing Tips: What's Behind a Memorable Social Media Presence?

social media presence

Nearly every business is on at least one social media platform, and there can be an overwhelming selection of company pages for users to view when searching for specific products or services. So how do you boost your social media presence to go from ordinary to outstanding to ensure those users click on your page? While there's no guaranteed step-by-step routine, we have a few practical ways to make your social media presence more representative of your company's brand personality and USP (unique selling proposition).

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Schedule Social Media Posts with These Handy Tools

Social Media Post Schedulers

Social media is an up-to-the minute job. Your audience is expecting quality informational posts and updates in real-time. Unless you’re consistently sitting at your computer with free time, this seems impossible for any business to master themselves. Luckily there are many tools available for you to schedule when your posts go up on social media. Here's a list of some tools to utilize for scheduling social media posts.

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3 Common Myths About Graphic Design

Graphic Design Myths

Design in today's digital age is increasingly important since every medium of content needs to attract more eyes more quickly. Our attention zips from one appealing thing to another, and we only stick around if what we're consuming is aesthetically pleasing and relevant.

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4 Reasons Why MailChimp Outshines Constant Contact for Small Business Email Marketing

Why MailChimp Outshines Constant Contact for Email Marketing for Small Businesses

As a small business owner, it’s extremely important to maintain a relationship with your clients. A great way to reach a wider audience is through email marketing. Email marketing lets you send a more personal message and sales pitch directly to clients' or potential customers inboxes. The best part? You have complete control of your email lists, meaning you can customize and target your lists to specific types of groups or segments so your subscribers are only seeing relevant content.

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FAQ: On Which Social Media Platforms are Hashtags Popular?

When to Use Hashtags on Social Media

Before social media, hashtags (#) were simply known as the "pound” symbol. Hashtags are now commonly known to us as a way to display keywords or phrases such as #Marketing or #SmallBusiness. When including these hashtags in social media posts, people can actually click that keyword or phrase and they’ll be led to a page that features all other posts that utilized that same keyword or phrase. While conducting business engagements, hashtags are a typical categorization tool, especially if you utilize common hashtags.

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The Importance of Social Media Branding and How to Perfect It

The Importance of Social Media Branding

The trending influence of social networking on customers is something of which all businesses should take advantage. Whether you’re a B2C or B2B company, the rising benefits are the same. Through social media you're able to interact with customers and other groups in an area they frequent. By effectively showcasing your esteemed company throughout Facebook, Twitter, Instagram, etc., you're able to keep your current customers' attention while also gaining visibility with new customers. Increased traffic and recognition is never a bad thing!

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7 Quick Tips for Online Marketing Success

Quick Tips for Online Marketing Success

Online marketing and any act of promoting or selling your products or services can sometimes be tricky, especially for those stuck in their ways or those who don’t keep up with present-day marketing trends. Often companies find that the strategies they use to promote and sell their products and services do not achieve the desired results. This is the case for numerous reasons.

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Don't Forget the Visuals!

Don't Forget Visuals

According to HubSpot, 40% of people who are online today respond better to images than they do to written content. This is a large amount of people whom you're losing business from if you don't include visuals in your online marketing.

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Fundamental Content Marketing Tips

Fundamental Content Marketing Tips

Content marketing is as important as ever in order to connect with a clearly defined audience to gain the right attention and, of course, a profit! As a small business, it’s especially important to keep up with the latest marketing tactics. Content marketing isn’t just about your website, it’s also about your blogs, social media, marketing materials - essentially any platform you use as part of your communication strategy.

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