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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

5.5 Tips for Making the Best Out of a Local Business Exhibition or Expo

Local Business Expo

If you are a local business owner, you might be looking forward to attending a local event for business owners like you. Luckily, following these tips for how to make the best out of a local business exhibition or expo may help you get the most out of an upcoming event.

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FAQ: What is Content Marketing?

What is Content Marketing?

Contact marketing has been discussed a lot this past year among businesses as a great way to establish their brand online, and it’s arguably going to be even more important for 2016. We get comments from small business owners saying they often hear the phrase, but are not familiar with what it entails. For those who may be getting started in the online marketing realm, understanding what content marketing can be confusing at first.

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Is Video Actually a Powerful Marketing Tool?

Video Marketing Tool

A Wharton Research Center study conducted by Lynn Oppenheim (Oppenheim, 1981) has shown that the retention rate of verbal only presentations is approximately 10 percent. Yet when you combine visual messages with verbal communication, an approximate 400% increase is evident as retention rates jump to nearly 50 percent. By association, an Animoto survey last year revealed that 73% of U.S. adults are more likely to make a purchase after watching an online video explaining a product or service. So what makes video a powerful marketing tool?

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6 Content Marketing Tips for Busy Small Business Owners

Content Marketing Tips

If you want to build your business online, content marketing is an important part of the marketing mix. However, finding the resources to create a blog, e-newsletters, a how-to video or other types of content is a common obstacle. In a 2015 study by the Content Marketing Institute, 54 percent of respondents said producing engaging content was a major challenge.

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4 Marketing Guidelines to Consider for Your 2016 Marketing Initiatives

marketing-guidelines

Marketing has changed over the years and it continues to evolve as technology offers new, exciting ways to reach your market. Many small businesses today struggle to stand out in the business scene, especially with larger competitors who inevitably have a significantly higher marketing budget. With so many various marketing opportunities, we know that marketing can be overwhelming for a small business. Prior to deciding where to spend your marketing dollars, consider the following four marketing tips when planning for 2016:

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Email Marketing Step 3: 10 Email Marketing Best Practices

Email Marketing Best Practices

The final step in the email marketing series; email marketing best practices. This post discusses overall best practices, leaving you with open and honest advice that have helped us create successful campaigns.

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Email Marketing Step 2: Tips on How to Get Your Emails Opened, Read, and Clicked

Effective Email Subject Lines

So you've learned about producing quality and relevant content, now it's time to go into more detail and learn how to get your emails not only opened, but read and even clicked. For many small businesses, email marketing (monthly newsletters, email announcements, etc.) is a primary medium for communicating with customers. There are several elements that go into getting your emails opened, each equally meaningful.

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Email Marketing Step 1: Producing Quality and Relevant Content

Five Star Content

Whether you've been using email marketing as an outlet for a while or you're just starting out, we all need a little inspiration for new content. Even if you know exactly what topics you want to talk about, the most challenging part is getting that content written in a way that draws in your readers. If your content doesn't appeal to your audience, they aren't going to follow you where you want to take them. Which brings up another important factor of email marketing; target your audience by sending the right message to the right people.

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Evaluating Social Media - What's Best for your Small Business?

social media planning

This article was originally seen in the Lee's Summit Chamber of Commerce's business magazine called Catalyst.  You can see the original article in their magazine at https://issuu.com/lschamber/docs/julycatalystweb/38?e=0

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Infographic Explaining How and When to Use Different Image File Types

Image File Types Infographic

Below is an infographic explaining the 4 main types of image file types, when to use them, when not to use them, their best features, and a little background information about each. JPEG, PNG, PDF and Ai are some of the most important formats for web, printing, vector art, photography and more. If you're ever unsure of which file type to use, refer back to this infographic for assistance.

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