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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

The Importance of Good Product Photography

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Did you know that the majority of us learn best with the use of pictures, color association and observation? The importance of great product photography may make or break your website demand and especially your ecommerce sales. The more appealing and clear your products look, the more you will sell. This is really the case not just for products, but for any photographs featured on your website. The better they look, the more traffic you will drive in.

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How to Set Realistic Marketing Goals

Setting Realistic Marketing Goals

Regardless of what type of business you own/run, setting realistic marketing goals is a challenge for anyone. It sounds like a simple task, but ends up feeling demanding and impractical. There are a few aspects people struggle with, like setting challenging yet achievable goals, or how many goals should you set and how often; every week or every year? Since any successful company needs marketing goals to run a good business, I have included a short list of great ways to make sure you're goals are realistic and productive.

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Why Consistent Company Branding is Vital

Consistent Branding

Consumers have moved to an online world. This is where they shop, search for information, engage with their friends, and interact with businesses. There are countless places that a brand can have a presence online, and it’s important that the customer has a seamless experience whether they are searching on your website or leaving a comment on Facebook. Here are three branding pieces to keep consistent throughout the web.

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Does Your Business Need Google Plus?

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Having an active presence on Google Plus can be very beneficial to businesses of all sizes, but sometimes this platform can be overlooked.  Let’s take a look at some of the benefits this platform provides and how your business could be affected.

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What is Remarketing?

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Remarketing can sometimes seem like a scary concept to small businesses, but done effectively, it can yield some big results. Remarketing campaigns allow a business to send online ads to users who visited their website, or users who took a specific action on the website. Targeting users in this way can be done through a variety of different platforms, but this post will focus on concepts for the Google Display Network (GDN) and Facebook.

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3 Social Media Must-Haves

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One of the most common misconceptions about social media for business is that simply having a business page will bring more online followers and offline sales. Social media is a great tool to aid these two things; however, it takes a bit of work to do so. Social media is not a set it and forget it marketing medium. Below are four things your business needs to build a good social media presence.

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Facebook Page Insights – What You Need to Know

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Facebook’s Page Insights tool can be very helpful to business page administrators, but often times, page owners are unaware of the valuable information this tool offers. Read on to discover the features and how they can benefit your social activity.

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4 Tips for Better Engagement on Social Media

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Small businesses have the ability to create very high quality content, but often times don’t fully understand how to promote that content and engage with users on social media. These four tips will help any business boost the engagement on their posts and increase conversations with their followers.

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Content Marketing: 2 Myths and 2 Tips

Content Marketing Myths and Tips

Content marketing has become a driving force in the online world. Consumers are constantly searching for reputable information about goods and services, and businesses have a great opportunity to provide such content. Many small businesses are aware that they should be producing articles, but they’re not sure how to distribute it. Getting started with a blog can often lead to questions, so keep reading for some insider myths and tips about content marketing. 

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4 Rules for Handling Negativity on Social Media

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One of the questions we get frequently at Igniting Business is “How do I respond if someone leaves negative comments on my social media page?” Social media has become an environment of direct interaction between a business and the consumer; this means customers are sharing their thoughts, good and bad, about their experience with your product or service. Read on to discover how to handle negative comments in an appropriate manner. 

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