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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

3 Social Media Must-Haves

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One of the most common misconceptions about social media for business is that simply having a business page will bring more online followers and offline sales. Social media is a great tool to aid these two things; however, it takes a bit of work to do so. Social media is not a set it and forget it marketing medium. Below are four things your business needs to build a good social media presence.

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Facebook Page Insights – What You Need to Know

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Facebook’s Page Insights tool can be very helpful to business page administrators, but often times, page owners are unaware of the valuable information this tool offers. Read on to discover the features and how they can benefit your social activity.

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4 Tips for Better Engagement on Social Media

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Small businesses have the ability to create very high quality content, but often times don’t fully understand how to promote that content and engage with users on social media. These four tips will help any business boost the engagement on their posts and increase conversations with their followers.

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Content Marketing: 2 Myths and 2 Tips

Content Marketing Myths and Tips

Content marketing has become a driving force in the online world. Consumers are constantly searching for reputable information about goods and services, and businesses have a great opportunity to provide such content. Many small businesses are aware that they should be producing articles, but they’re not sure how to distribute it. Getting started with a blog can often lead to questions, so keep reading for some insider myths and tips about content marketing. 

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4 Rules for Handling Negativity on Social Media

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One of the questions we get frequently at Igniting Business is “How do I respond if someone leaves negative comments on my social media page?” Social media has become an environment of direct interaction between a business and the consumer; this means customers are sharing their thoughts, good and bad, about their experience with your product or service. Read on to discover how to handle negative comments in an appropriate manner. 

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Social Media Platforms for Your Business

Social Media Platforms for Your Business

With hundreds of social media platforms out there, it is sometimes difficult to know which one is right for your business. This short guide will highlight the uses and benefits of four major platforms.

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So Your Small Business is on Facebook, Now What?

Small Business Facebook Tips

Many small businesses rush to create a Facebook page, but then often get stuck and don't know how to use the platform to benefit their business. Facebook can be a great tool to reach your consumers, generate traffic to your website, and increase sales. Get your Facebook page ready to go with these five tips!

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Facebook Adds Star Ratings to Business Pages

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As you may have noticed, Facebook rolled out their star rating system onto business pages last month. In reality, the star rating system has been in place on Facebook's mobile app for places for quite some time. However, November is when they officially rolled it out for business pages on the standard browser version of Facebook.

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7 Reasons You Should Actively Use LinkedIn

LinkedIn - social network for business professionals

Whether you are an entrepreneur, business professional, or just a student, LinkedIn can be a powerful social networking tool. Unlike many other social media platforms, LinkedIn primarily focuses on furthering your personal brand as a business professional. Don't get me wrong, I'm sure your personal life is very interesting. But LinkedIn is not the place to share your pictures of your new dog, fluffy, or a 140 character update on that delicious, new meal you tried making.

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Double Take: Using Double-sided Business Cards to Leave a Lasting Impression

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Have you been handed a business card lately, read the front, and then flipped it over and found more writing on the back? Double-sided business cards are becoming more popular, as business people try to communicate more information to potential or current clients. As designers and printers of business cards, we at Igniting Business find some common reasons to encourage the use of double-sided business cards.

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