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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Why Consistent Company Branding is Vital

Consistent Branding

Consumers have moved to an online world. This is where they shop, search for information, engage with their friends, and interact with businesses. There are countless places that a brand can have a presence online, and it’s important that the customer has a seamless experience whether they are searching on your website or leaving a comment on Facebook. Here are three branding pieces to keep consistent throughout the web.

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Does Your Business Need Google Plus?

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Having an active presence on Google Plus can be very beneficial to businesses of all sizes, but sometimes this platform can be overlooked.  Let’s take a look at some of the benefits this platform provides and how your business could be affected.

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What is Remarketing?

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Remarketing can sometimes seem like a scary concept to small businesses, but done effectively, it can yield some big results. Remarketing campaigns allow a business to send online ads to users who visited their website, or users who took a specific action on the website. Targeting users in this way can be done through a variety of different platforms, but this post will focus on concepts for the Google Display Network (GDN) and Facebook.

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3 Social Media Must-Haves

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One of the most common misconceptions about social media for business is that simply having a business page will bring more online followers and offline sales. Social media is a great tool to aid these two things; however, it takes a bit of work to do so. Social media is not a set it and forget it marketing medium. Below are four things your business needs to build a good social media presence.

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Facebook Page Insights – What You Need to Know

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Facebook’s Page Insights tool can be very helpful to business page administrators, but often times, page owners are unaware of the valuable information this tool offers. Read on to discover the features and how they can benefit your social activity.

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4 Tips for Better Engagement on Social Media

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Small businesses have the ability to create very high quality content, but often times don’t fully understand how to promote that content and engage with users on social media. These four tips will help any business boost the engagement on their posts and increase conversations with their followers.

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Content Marketing: 2 Myths and 2 Tips

Content Marketing Myths and Tips

Content marketing has become a driving force in the online world. Consumers are constantly searching for reputable information about goods and services, and businesses have a great opportunity to provide such content. Many small businesses are aware that they should be producing articles, but they’re not sure how to distribute it. Getting started with a blog can often lead to questions, so keep reading for some insider myths and tips about content marketing. 

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4 Rules for Handling Negativity on Social Media

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One of the questions we get frequently at Igniting Business is “How do I respond if someone leaves negative comments on my social media page?” Social media has become an environment of direct interaction between a business and the consumer; this means customers are sharing their thoughts, good and bad, about their experience with your product or service. Read on to discover how to handle negative comments in an appropriate manner. 

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Social Media Platforms for Your Business

Social Media Platforms for Your Business

With hundreds of social media platforms out there, it is sometimes difficult to know which one is right for your business. This short guide will highlight the uses and benefits of four major platforms.

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So Your Small Business is on Facebook, Now What?

Small Business Facebook Tips

Many small businesses rush to create a Facebook page, but then often get stuck and don't know how to use the platform to benefit their business. Facebook can be a great tool to reach your consumers, generate traffic to your website, and increase sales. Get your Facebook page ready to go with these five tips!

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