Igniting Business Blog

Also known as automated email campaigns, drip email marketing can be an incredibly effective marketing strategy for your small business. In fact, the Content Marketing Institute discovered that 93% of B2B marketers use emails to connect to their audience, and every $1 spent on email marketing generates $38 in revenue.

In order for your small business to stay ahead, it’s a good idea to start including videos in your marketing campaign if you haven’t already. Today, more and more people are turning to videos when they want to learn more about a product, service, or business, making YouTube an excellent marketing tool. In a recent blog post, we discussed how to utilize YouTube to benefit your small business. While adding videos to your marketing campaign is a start, making quality, attention-grabbing content is just as essential in order to gain viewers and potential customers. But what makes a good video? Check out a few tips below to learn how to produce quality videos for your small business marketing campaign.

As a small business owner, you may not consider YouTube as particularly helpful for your business, especially if you don't run the kind of business which immediately lends itself to making videos. However, when done right, videos can be a persuasive marketing tool for many small businesses.

Online competition is tough, especially if your small business is just starting up. Big corporations tend to have a generous PPC advertising budget to generate unlimited traffic from their ad campaigns, but for small companies, every penny spent has to be worth it. In last week’s blog post, we discussed a few PPC targeting strategies to help your small business form a solid targeting foundation. This week, we’ll discuss how you can take your campaigns to the next level with these three online advertising tips.

As a small business owner, you're undoubtedly more interested in the growth of your venture. Consequently, you may find yourself spending considerable time and resources pursuing additional revenue streams.

If you own a business in today's market, then you already know how instrumental the Internet is for reaching potential clients and customers. While there are many social media platforms your small business should take advantage of, an influential platform is LinkedIn. LinkedIn does more than just host ads for positions you need filled, it also allows you to showcase your small business and draw potential customers to your door.

In today’s world, promoting your small business online is a must. However, knowing where to focus your online efforts and spend your valuable time can be challenging. Check out these three critical marketing tips that your small business should be prioritizing.

In last week’s blog, we discussed what infographics are and why they are important marketing tools for your small business. This week, we’ll outline a few ways to use infographics to effectively portray your information.

Even if you aren't familiar with the term, it's highly likely that you've seen at least one type of infographic. Simply put, an infographic provides information using mostly pictures and/or icons instead of just text. This can be done through pie charts, bar graphs, lists, maps, timelines, flowcharts, and diagrams, all packaged together into a visually appealing graphic that communicates the main points in a visual form. Not only are infographics easily sharable, but for small businesses, infographics are a valuable marketing tool that can get your message to prospective customers in an easy, quick, and memorable way. In our two part series this week and next, we’ll highlight the benefits of infographics and how to effectively market through infographics.

As we enter 2020, have you made any resolutions for your small business? Maybe one of those resolutions is to keep better track of your customers. If you’re a small business owner, you already know how essential your customer relationships are to the running and success of your business. After all, without these customers, you wouldn’t have a business to run. But how can you more effectively track your customers and build relationships?