Igniting Business Blog

Your social media followers don't immediately convert into customers. The process takes time. Converting followers into customers takes a bit of posting and management strategy. Your audience consists of a wide range of users, and the same directly promotional content for long-time followers won't appeal to new viewers. Mix good, fresh content into your feed, rather than strictly promote your small business. Here are three ways to do that while staying on brand:

The more places online and on social media your audience can find you, the stronger your brand will stand and grow. But don't isolate and nurture your channels independently. Instead, the best way to grow your audience and convert more visitors is to make each platform a tightly-knit part of the whole. Here are two ways to do just that:

As a small business, you may have trouble reaching and connecting with potential customers. How can you use Twitter to increase your online visibility to attract new customers? Twitter can be a valuable platform for many small businesses when properly implemented and utilized.  Below we pose 4 key questions to consider for your small business in making Twitter a more effective platform your needs.

Recently, Instagram released its shopping feature to a general audience, including users in the United States, Canada, Mexico, Japan, Spain, and more. The feature gives approved businesses the ability to tag products in a post. Users can then view product details and make purchases through Shopping on Instagram without ever leaving the mobile app.

LinkedIn has existed on the periphery of what most users consider social media for years, but they're making a more and more concerted effort to gain legitimacy in that stage. While it's not as all-encompassing or as interactive as Twitter or Facebook, this platform is especially popular if you’re selling or marketing business to business (B2B). You can incorporate LinkedIn marketing into your small business campaigns with an increasing degree of success using LinkedIn’s resourceful toolset. You’ll find to continue increasing engagement, LinkedIn has further developed its range of features, with one of their newest being Smart Replies.

If your small business is on social media, you're likely there to grow your customer base, audience, and following. Unfortunately, we can make very basic mistakes that will get fewer people to follow us, and may even drive away some users who had already chosen to follow you. Avoid these three practices on your social media platforms.

YouTube's global reach is far and wide, with users spending a billion hours consuming video content. Average people can gain celebrity fame and there are videos suited for everyone's needs, so this platform will surely continue growth throughout the year. Video marketing has become popular among businesses, with companies publishing on average 18 videos a month and even more video content and media reserved in their library. Now that videos are a marketing staple, like other social platforms, your small business can grow its audience by capitalizing on trends. Keep an eye on and adopt these in the rest of 2018 and onward:

Your logo is arguably the most recognizable part of your business. People know who Pepsi and McDonalds are due to their iconic logos and their tie to their brand and products. But that doesn't mean you're limited to your original logo design. Logos, just like websites, have trends that can change year-to-year. If you're feeling it's time to give your logo a facelift, here are some design trends surfacing in 2018.

Social media continues to play a major role in the way we conduct our personal and business lives. Your peers and favorite organizations use social media to promote ideas and share with the global community. Additionally, successful brands use social media to shape their business's growth and connect with their customers. Your small business should follow suit to reach users and achieve results with your social media pages.

Almost everyone has a preferred method of learning new information, even if they don't completely realize nor understand their own effective learning style. Some people are visual learners and create connections with photos, videos, and media. Others need to read and follow written text in anecdotal or guided steps to gather information. If your small business wants to reach a wider audience, then it will need to deliver valuable content in a variety of formats. Delivering content in all the ways your users prefer to learn, ultimately, means you will capture a larger audience.