Igniting Business Blog

When marketing your products or services online, it's important to engage and connect with your audience. The key to managing your buyers' cycles and coordinated marketing efforts is first to understand your buyers' motivations. Check out a few online advertising techniques we’ve highlighted to help you leverage your small business and generate more leads.

Whether you run a single-person operation or manage fifty employees, establishing a solid and consistent online presence is essential to your business’ success. Online basics such as creating a website and starting an email list are just the beginning. There are numerous other ways to grow your online presence and just as many tools and tips to help you along the way.

It’s the holiday season! With the holidays comes a major increase in online activity, making now an excellent time to boost your online marketing efforts. Even if your business isn’t offering anything seasonally specific, there are many brilliant ways to leverage your small business marketing during the holiday season. Check out these four ideas to help you maximize your online efforts and generate more leads through the end of the year.

Hootsuite and Buffer are two social media posting solutions used by many small business owners who prefer a fully-integrated social media management dashboard. These tools offer a wide range of features designed for scheduling content ahead of time, making it easy for you to keep up with peak posting times, engage with your audience, and gain viewers.

With the number of social media users continuously growing, it’s no surprise that social media platforms are quickly becoming a necessary marketing tool for small businesses. Companies effectively using social media continue to grow and expand their brand, while those that use it ineffectively or not at all are losing out on potential customers.

Maximizing organic efforts and generating leads with referrals, free resources, and networking is crucial to any business. However, in today’s world, online advertising is an especially effective marketing tool. Below are just a few of many ways small businesses can use online advertising to gain customers and increase revenue.

For small businesses, co-marketing can be a hugely beneficial strategy. Co-marketing is the strategy in which two, like-minded organizations partner together to promote each other’s product or service and expand their reach. If you’re looking for a fresh, new marketing tactic to help generate leads and strengthen partnerships, co-marketing is a great place to start.

Millions of people all over the world use Twitter every day to discuss issues that are interesting to them, from news events to daily life. Among these discussions, users love to interact with and follow brands that are appealing to them. Using this online platform to participate in discussions with potential customers and boost your online presence is a great business opportunity.

The use of images and how we perceive them is one of the most important marketing tools available. When shopping in a store or online, purchases are made when customers connect visually to the items in front of them. For online shoppers, the images presented are crucial in helping them decide which item(s) they want to buy. Consider these ideas and learn how to use images to help you increase sales for your small business.

Video has quickly become an influential online marketing tool and the use of video marketing is a great way to set your company apart from the competition. However, knowing how to best use video in your marketing strategy is a feat in itself. Check out these video marketing tips to help you get started.