Digital Marketing Blog Topics

Explore our marketing posts covering topics on digital marketing, targeted advertising, PPC, SEM, email marketing, and marketing best practices.

Webinars: A Unique Marketing Strategy to Help Boost Your Small Business

Running a small business can be tough and trying to reach new customers and make sales can be frustrating. If you’re attempting to build visibility and awareness for your small business, webinars are a unique marketing strategy that may make a...

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3 Tips for Creating an Effective Drip Email Marketing Campaign

Also known as automated email campaigns, drip email marketing can be an incredibly effective marketing strategy for your small business. In fact, the Content Marketing Institute discovered that 93% of B2B marketers use emails to connect to their audience, and every...

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3 Tips to Producing Quality Marketing Videos

In order for your small business to stay ahead, it’s a good idea to start including videos in your marketing campaign if you haven’t already. Today, more and more people are turning to videos when they want to learn more about...

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How to Utilize YouTube to Benefit Your Small Business

As a small business owner, you may not consider YouTube as particularly helpful for your business, especially if you don't run the kind of business which immediately lends itself to making videos. However, when done right, videos can be a persuasive...

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PPC Strategies Part 2: Taking Your Small Business Online Advertising to the Next Level

Online competition is tough, especially if your small business is just starting up. Big corporations tend to have a generous PPC advertising budget to generate unlimited traffic from their ad campaigns, but for small companies, every penny spent has to be...

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Pay-Per-Click (PPC) Strategies Part 1: 3 Key Pay-Per-Click Targeting Strategies for Your Small Business

As a small business owner, you're undoubtedly more interested in the growth of your venture. Consequently, you may find yourself spending considerable time and resources pursuing additional revenue streams. PPC advertising can support your business goals, helping you increase your revenue,...

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3 Small Business Tips For Building Engagement on LinkedIn

If you own a business in today's market, then you already know how instrumental the Internet is for reaching potential clients and customers. While there are many social media platforms your small business should take advantage of, an influential platform is...

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3 Critical Online Marketing Tips for Small Businesses

In today’s world, promoting your small business online is a must. However, knowing where to focus your online efforts and spend your valuable time can be challenging. Check out these three critical marketing tips that your small business should be prioritizing....

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Infographics Part 2: Ways to Effectively Use Them for Your Small Business

In last week’s blog, we discussed what infographics are and why they are important marketing tools for your small business. This week, we’ll outline a few ways to use infographics to effectively portray your information. These polished visual depictions or graphic...

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Infographics Part 1: A Helpful Tool for Your Small Business

Even if you aren't familiar with the term, it's highly likely that you've seen at least one type of infographic. Simply put, an infographic provides information using mostly pictures and/or icons instead of just text. This can be done through pie...

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5 Benefits of a CRM System for Your Small Business

As we enter 2020, have you made any resolutions for your small business? Maybe one of those resolutions is to keep better track of your customers. If you’re a small business owner, you already know how essential your customer relationships are...

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3 Online Advertising Techniques to Help You Generate More Leads

When marketing your products or services online, it's important to engage and connect with your audience. The key to managing your buyers' cycles and coordinated marketing efforts is first to understand your buyers' motivations. Check out a few online advertising techniques...

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Tips to Leverage Your Online Presence

Whether you run a single-person operation or manage fifty employees, establishing a solid and consistent online presence is essential to your business’ success. Online basics such as creating a website and starting an email list are just the beginning. There are...

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4 Ideas for Promotions During the Holiday Season

It’s the holiday season! With the holidays comes a major increase in online activity, making now an excellent time to boost your online marketing efforts. Even if your business isn’t offering anything seasonally specific, there are many brilliant ways to leverage...

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Social Media Management Using Hootsuite and Buffer: Which One is Right for Your Small Business?

Hootsuite and Buffer are two social media posting solutions used by many small business owners who prefer a fully-integrated social media management dashboard. These tools offer a wide range of features designed for scheduling content ahead of time, making it easy...

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3 Ways Your Small Business Can Thrive on Twitter

With the number of social media users continuously growing, it’s no surprise that social media platforms are quickly becoming a necessary marketing tool for small businesses. Companies effectively using social media continue to grow and expand their brand, while those that...

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3 Ways to Use Online Advertising for Your Small Business

Maximizing organic efforts and generating leads with referrals, free resources, and networking is crucial to any business. However, in today’s world, online advertising is an especially effective marketing tool. Below are just a few of many ways small businesses can use...

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Attract New Clients Through Co-Marketing

For small businesses, co-marketing can be a hugely beneficial strategy. Co-marketing is the strategy in which two, like-minded organizations partner together to promote each other’s product or service and expand their reach. If you’re looking for a fresh, new marketing tactic...

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3 Tips for Small Business Success on Twitter

Millions of people all over the world use Twitter every day to discuss issues that are interesting to them, from news events to daily life. Among these discussions, users love to interact with and follow brands that are appealing to them....

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3 Ideas to Consider When Using Images for Marketing Purposes

The use of images and how we perceive them is one of the most important marketing tools available. When shopping in a store or online, purchases are made when customers connect visually to the items in front of them. For online...

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Trend-Inspired Video Marketing Ideas That'll Help You Smoke the Competition

Video has quickly become an influential online marketing tool and the use of video marketing is a great way to set your company apart from the competition. However, knowing how to best use video in your marketing strategy is a feat...

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