Growing your audience is one of the main tenets of online businesses. If you're not being seen, you're not getting customers. Most internet users have such a short attention span that you need to be seen by a lot of people to get the customers you need. But if your audience is growing just for the sake of growing, then your audience may be getting too large which can create its own set of inefficiencies. Ask yourself: Although the number of viewers is getting bigger and bigger, but is my conversion percentage getting smaller and smaller?