Igniting Business Blog

For small businesses and bootstrap entrepreneurs, marketing effectively on a budget can be a difficult task. Instead of trying to mimic large companies who have even larger budgets and a whole staff of people dedicated to maximizing ROI, small companies should develop a distinctive marketing plan that strategically sets them apart from their competition and promote their business in an effective way. Here are the three concepts small businesses must hone when developing marketing strategies that really work.

If you have a small business or you're just starting to branch out and build your brand online, consider using social media platforms to promote your company. Users want to be on social media, so it's a great avenue for your business to reach them where they already are. Managing your social media at all times of the day can be demanding though, so consider connecting your new social media platforms to a social media management application/tool to help with scheduling and organization.

Small businesses can get great mileage from promotional products, a creative way to market your company branding in the new year. Start 2019 with a fresh stock of new promotional products to leave a lasting impression on current and potential clients and customers. In today's digital printing world, you can brand almost anything. You can do more than print on pens; everyone already has plenty of those! The key is branding smart and being different. Here are five unique promotional items to help leverage your company brand.

Starting a new year is often a time of personal reflection to determine areas of personal growth for the new year.  Likewise, January is a great time to reflect on areas of growth for your small business.  When it comes to marketing and your small business’ digital presence, you may feel overwhelmed by the variety of avenues, platforms, tactics, and strategies.  Rather than giving up before the year even begins or chasing strategies in (what seems like) 50 million directions, check out our suggestions below to focus your small business on 4 key marketing avenues and successful tactics in each of those avenues. 

When most people consider content marketing, they focus almost entirely on creating the actual content. While that's important, as you need to have quality content to grab and hold your audience's attention, a creator needs to also have a plan for how they're going to get people to pay attention to the content. Otherwise, your message will easily be lost in the shuffle.

Pay-per click marketing, commonly shortened to just PPC, is one of the most popular methods of advertising on the Internet. While it may seem simple at first glance, it takes a lot of hard work and experience to get the most out of a PPC marketing campaign.

As a small business, you may have trouble reaching and connecting with potential customers. How can you use Twitter to increase your online visibility to attract new customers? Twitter can be a valuable platform for many small businesses when properly implemented and utilized.  Below we pose 4 key questions to consider for your small business in making Twitter a more effective platform your needs.

LinkedIn has existed on the periphery of what most users consider social media for years, but they're making a more and more concerted effort to gain legitimacy in that stage. While it's not as all-encompassing or as interactive as Twitter or Facebook, this platform is especially popular if you’re selling or marketing business to business (B2B). You can incorporate LinkedIn marketing into your small business campaigns with an increasing degree of success using LinkedIn’s resourceful toolset. You’ll find to continue increasing engagement, LinkedIn has further developed its range of features, with one of their newest being Smart Replies.

Your logo is arguably the most recognizable part of your business. People know who Pepsi and McDonalds are due to their iconic logos and their tie to their brand and products. But that doesn't mean you're limited to your original logo design. Logos, just like websites, have trends that can change year-to-year. If you're feeling it's time to give your logo a facelift, here are some design trends surfacing in 2018.

When it comes to the business world, having a strong business card is the key to starting new relationships. From networking with possible clients, connecting with business professionals in your industry, contacting leads, recruiting new hires, using the right business card puts you and your business at an advantage. A specially designed business card can help promote your business uniquely, and set you apart from competitors. Here are some key reasons why having a distinguished business card is the right decision for everyone.