Facebook is changing their metrics to count viewable-only impressions of posts and ads instead of basing their impression count on when a post or ad is served. They announced the change back in 2016, but the updates to their metrics tools...
We often look at businesses that have prospered over the years and learn important lessons from their experience and success. After all, recreating success is often our goal, especially if that success launched a company into the stratosphere in earnings and...
Last month we discussed the difference between popular and profitable keywords. Today, we want to propose a general rule of thumb that will help keep your different keyword strategies scalable: Narrow your keywords for paid searches... When your company is paying...
Growing your audience is one of the main tenets of online businesses. If you're not being seen, you're not getting customers. Most internet users have such a short attention span that you need to be seen by a lot of people...
Instagram has become more than just an online platform for pretty faces, selfies, and memes. The popular image sharing social media platform now has the power to help businesses showcase their products and services to reach visually more potential customers. Instagram...
Promoting your business and products on social media sites means more than posting a few blogs with links to your website—it means having a comprehensive strategy. An effective social strategy will enable you to create a bond with prospective customers based on empathy and...
One way to generate more revenue in your small business is to acquire more of your best customers. Rather than continuing broad marketing activities that are not providing quality results, analyze who your best customers and tailor your future marketing efforts...
Online advertising is constantly transforming. It started as text-based ads with hyperlinks, then became static, clickable images. Soon it evolved to videos, recommendations from trusted content creators, and reviews. The full range of what online advertising means is growing every day,...
Social media sites commonly make small tweaks and adjustments to their interfaces in an attempt to find the best ways to keep users engaged and scrolling. While these changes are usually geared towards revamping the user experience, these features can also...
Social media pages are evolving to be a continuous, scrollable presentation of content. They're designed to always offer users something new to look at, so they pull from more and more sources to fill users' homepages and timelines. While that means...
You have done the research, chosen your niche and have the capital to get started. You are passionate about your work and excited to get started launching your business. For a last check, walk through these five marketing tips for small...
Marketing is about getting attention, but if audiences expect a banner ad or a commercial clip, they may easily ignore it if there are other things to watch. That means providing interesting content when there's little competition is a good way...
Did you know every minute there are 300 hours of video uploaded to YouTube? Because of all the “clutter,” videos advertising products and services often have an uphill battle to cut through the noise. With a few additional steps, you can...
Content marketing offers tremendous opportunities for getting your message in front of potential customers. However, when done poorly or inadequately, content marketing can result in nothing more than wasted time. Here are four common mistakes that can torpedo a small business'...
In the third part of our video marketing series, we mentioned the idea of educational videos. Edutainment has always been a big hit in the visual media world. People love watching how to make or do something, even if they have...
As we discussed in Part 2 of this series, hooking your audience’s attention is vital to the success of your video marketing efforts. However, to grab that attention, your small business must create the right videos tailored for the right platforms....
In Part 1 of our series, we discussed the benefit of incorporating videos into your marketing strategy. People enjoy consuming video media online. It's easier than reading, more engaging than audio-only content, and is a great way to mix entertainment and...
Small businesses can be at a disadvantage when it comes to video marketing. You don't necessarily have the immediate brand recognition of a behemoth brand like Walmart, and you clearly don't have the marketing budget of a quality car-brand like Cadillac....
When writing website copy or content for your business, keywords are a huge factor for SEO. The right keywords rank you higher on Google's search results, so achieving this requires the right tools and resources. One such tool is Google's Keyword Planner, which has features such as...
As a small business, social media platforms such as Facebook are a great way to stay in front of your target audience. Along with gaining an audience through your posts, your business can also place ads through Facebook. The social media platform...
Social media is evolving rapidly, which means that there are frequent changes to mainstay platforms such as LinkedIn. As LinkedIn continues to grow and gain more users, there have been significant changes to the platform itself. Most recently, LinkedIn has rolled...
