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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

4 Tips to Keep Customers Coming Back for More

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Getting customers is hard, but keeping customers can be harder. Sometimes all it takes is a single bad experience, an off-day with customer service, or just a product defect to make a customer take his or her business elsewhere. For small businesses who want to keep customers coming back time and time again, it's important to consider best practices to keep your customers coming back.

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When to Narrow and Broaden Your Keyword Usage

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Last month we discussed the difference between popular and profitable keywords.  Today, we want to propose a general rule of thumb that will help keep your different keyword strategies scalable:

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Use Google's Keyword Planner to Keep Your Online Advertising Audience from Growing Too Large (And Why That's a Good Thing)

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Growing your audience is one of the main tenets of online businesses. If you're not being seen, you're not getting customers. Most internet users have such a short attention span that you need to be seen by a lot of people to get the customers you need. But if your audience is growing just for the sake of growing, then your audience may be getting too large which can create its own set of inefficiencies.  Ask yourself: Although the number of viewers is getting bigger and bigger, but is my conversion percentage getting smaller and smaller?

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5 Social Selling Hacks Which Will Help You Drive Sales and Grow Your Small Business

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Promoting your business and products on social media sites means more than posting a few blogs with links to your website—it means having a comprehensive strategy.  An effective social strategy will enable you to create a bond with prospective customers based on empathy and an understanding of the problems they face and your company's ability to solve those problems.  That strategy must encompass a wide range of content, everything from informative articles and humorous anecdotes to credible product reviews and current customer testimonials. Your efforts will work best when you think outside the box.

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Marketing Tips for Small Businesses: More of Your Best Customers

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One way to generate more revenue in your small business is to acquire more of your best customers.  Rather than continuing broad marketing activities that are not providing quality results, analyze who your best customers and tailor your future marketing efforts accordingly. 

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3 Signs You Should Invest in Online Advertising Now

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Online advertising is constantly transforming. It started as text-based ads with hyperlinks, then became static, clickable images. Soon it evolved to videos, recommendations from trusted content creators, and reviews. The full range of what online advertising means is growing every day, and every avenue leads to more exposure and more recognition. If you have a small business and you're wondering if the time is right to start advertising, here are three indicators you likely should invest in online advertising:

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5 Marketing Tips for Small Businesses to Launch Your Business with Impact

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You have done the research, chosen your niche and have the capital to get started. You are passionate about your work and excited to get started launching your business. For a last check, walk through these five marketing tips for small businesses to launch your business with impact to ensure that you are ready to go.

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Video Marketing Part 5: How to Use YouTube as a Marketing Tool for Your Business

Video Marketing Part 5 How to Use YouTube as a Marketing Tool for Your Business

Did you know every minute there are 300 hours of video uploaded to YouTube? Because of all the “clutter,” videos advertising products and services often have an uphill battle to cut through the noise.  With a few additional steps, you can match your videos to the audience you’re targeting.

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4 Critical Content Marketing Mistakes to Avoid

4 Critical Content Marketing Mistakes to Avoid

Content marketing offers tremendous opportunities for getting your message in front of potential customers.  However, when done poorly or inadequately, content marketing can result in nothing more than wasted time. Here are four common mistakes that can torpedo a small business' marketing efforts.

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Video Marketing Part 2: How to Hook Your Audience through Videos

Video Marketing 2 How to Hook Your Audience

In Part 1 of our series, we discussed the benefit of incorporating videos into your marketing strategy.  People enjoy consuming video media online. It's easier than reading, more engaging than audio-only content, and is a great way to mix entertainment and education. Finding the right balance between entertainment and promotion is critical when it comes to using video marketing to bring in new customers and to strengthen your customer base. Your videos shouldn’t be aggressively promotional because that's not the content most people desire and watch.

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