Digital Marketing Blog Topics

Explore our marketing posts covering topics on digital marketing, targeted advertising, PPC, SEM, email marketing, and marketing best practices.

Data analysis can allow a small business owner to interpret historical results and analyze how those results might impact future trends. In our recent blog on June 28th, we discussed what business intelligence is and the purpose of data analysis. However,...
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Instagram is one of the most accessible and most popular social media platform when it comes to advertising with unique images. If you are trying to expand your reach and stay connected with your customers, an Instagram account is a great...
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Real data analysis of the market can be defined as the research, condensing, illustration, and interpretation of hard data gathered from numerous sources. The data that is gathered and analyzed offers businesses insight into what is currently driving the markets, thus...
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Nearly every business is on at least one social media platform, and there can be an overwhelming selection of company pages for users to view when searching for specific products or services. So how do you boost your social media presence...
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LinkedIn, once just a social media site where people could connect to find employment, has now grown to become a hub for business marketing and thought leadership. Business owners, job seekers, and others have found that LinkedIn is extremely helpful in...
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Social media is an up-to-the minute job. Your audience is expecting quality informational posts and updates in real-time. Unless you’re consistently sitting at your computer with free time, this seems impossible for any business to master themselves. Luckily there are many...
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Social media's biggest player, Facebook, frequently changes their algorithm. This algorithm determines the content users see in their news feed, and the order in which it appears. For the best chance of success on the platform, your company's social media strategy...
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Design in today's digital age is increasingly important since every medium of content needs to attract more eyes more quickly. Our attention zips from one appealing thing to another, and we only stick around if what we're consuming is aesthetically pleasing...
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As a small business owner, it’s extremely important to maintain a relationship with your clients. A great way to reach a wider audience is through email marketing. Email marketing lets you send a more personal message and sales pitch directly to...
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Before social media, hashtags (#) were simply known as the "pound” symbol. Hashtags are now commonly known to us as a way to display keywords or phrases such as #Marketing or #SmallBusiness. When including these hashtags in social media posts, people...
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A Google AdWords campaign is a powerful tool to bring your business right into the search results of people who are actively looking for the products or services you provide, or who are searching for something relevant to your business. For...
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The trending influence of social networking on customers is something of which all businesses should take advantage. Whether you’re a B2C or B2B company, the rising benefits are the same. Through social media you're able to interact with customers and other...
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It's often difficult to gain a strong social media following as a small business. Your small business likely has the disadvantage of not being a household name or well-known among many people. But that doesn't mean you should disregard social media...
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Online marketing and any act of promoting or selling your products or services can sometimes be tricky, especially for those stuck in their ways or those who don’t keep up with present-day marketing trends. Often companies find that the strategies they...
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According to HubSpot, 40% of people who are online today respond better to images than they do to written content. This is a large amount of people whom you're losing business from if you don't include visuals in your online marketing....
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Content marketing is as important as ever in order to connect with a clearly defined audience to gain the right attention and, of course, a profit! As a small business, it’s especially important to keep up with the latest marketing tactics....
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When it comes to your website, online marketing, and social media, visual content is quickly becoming a leading aspect to promoting your business, your products, and the work you do. So how do you decide between original photos and stock photography?...
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In a world where potential customers are exposed to advertising nearly every waking minute, it's tough to create an effective message that truly resonates with your target market. That's where effective social media implementation and marketing comes into play, but how...
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Remember our previous Learning the Basics of Google AdWords blog post? This next post in the two-part series discusses getting started with Google AdWords, the do’s and don’ts of the advertising platform, and more. Here are five do's and don'ts when...
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There are many different reasons companies utilize paid advertising, and in this case, Google AdWords. Maybe your new product or service isn't selling as well as you thought, or you’re looking to gain website traffic. Whatever the case may be, Google...
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While LinkedIn is widely known as a place to store your resume or connect with friends, family and co-workers, it's also useful for businesses. In addition to getting traffic to your company’s page, you can also utilize LinkedIn to prospect for...
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