Digital Marketing Blog Topics

Explore our marketing posts covering topics on digital marketing, targeted advertising, PPC, SEM, email marketing, and marketing best practices.

So you've learned about producing quality and relevant content, now it's time to go into more detail and learn how to get your emails not only opened, but read and even clicked. For many small businesses, email marketing (monthly newsletters, email...
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Whether you've been using email marketing as an outlet for a while or you're just starting out, we all need a little inspiration for new content. Even if you know exactly what topics you want to talk about, the most challenging...
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This article was originally seen in the Lee's Summit Chamber of Commerce's business magazine called Catalyst.  You can see the original article in their magazine at https://issuu.com/lschamber/docs/julycatalystweb/38?e=0 The number of social media platforms are increasing nearly every day. Usage of these platforms is...
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Below is an infographic explaining the 4 main types of image file types, when to use them, when not to use them, their best features, and a little background information about each. JPEG, PNG, PDF and Ai are some of the...
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One of the first steps in starting a business is designing a logo that is essentially the face of the company. Logos are a way for people to recognize and identify with the company's brand. The logo is what appears on...
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Did you know that the majority of us learn best with the use of pictures, color association and observation? The importance of great product photography may make or break your website demand and especially your ecommerce sales. The more appealing and...
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Regardless of what type of business you own/run, setting realistic marketing goals is a challenge for anyone. It sounds like a simple task, but ends up feeling demanding and impractical. There are a few aspects people struggle with, like setting challenging...
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Consumers have moved to an online world. This is where they shop, search for information, engage with their friends, and interact with businesses. There are countless places that a brand can have a presence online, and it’s important that the customer...
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Having an active presence on Google Plus can be very beneficial to businesses of all sizes, but sometimes this platform can be overlooked.  Let’s take a look at some of the benefits this platform provides and how your business could be...
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Remarketing can sometimes seem like a scary concept to small businesses, but done effectively, it can yield some big results. Remarketing campaigns allow a business to send online ads to users who visited their website, or users who took a specific...
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One of the most common misconceptions about social media for business is that simply having a business page will bring more online followers and offline sales. Social media is a great tool to aid these two things; however, it takes a...
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Facebook’s Page Insights tool can be very helpful to business page administrators, but often times, page owners are unaware of the valuable information this tool offers. Read on to discover the features and how they can benefit your social activity. To...
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Small businesses have the ability to create very high quality content, but often times don’t fully understand how to promote that content and engage with users on social media. These four tips will help any business boost the engagement on their...
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Content marketing has become a driving force in the online world. Consumers are constantly searching for reputable information about goods and services, and businesses have a great opportunity to provide such content. Many small businesses are aware that they should be...
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One of the questions we get frequently at Igniting Business is “How do I respond if someone leaves negative comments on my social media page?” Social media has become an environment of direct interaction between a business and the consumer; this...
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With hundreds of social media platforms out there, it is sometimes difficult to know which one is right for your business. This short guide will highlight the uses and benefits of four major platforms.   Facebook: The main benefits of Facebook...
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Many small businesses rush to create a Facebook page, but then often get stuck and don't know how to use the platform to benefit their business. Facebook can be a great tool to reach your consumers, generate traffic to your website,...
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As you may have noticed, Facebook rolled out their star rating system onto business pages last month. In reality, the star rating system has been in place on Facebook's mobile app for places for quite some time. However, November is when...
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Whether you are an entrepreneur, business professional, or just a student, LinkedIn can be a powerful social networking tool. Unlike many other social media platforms, LinkedIn primarily focuses on furthering your personal brand as a business professional. Don't get me wrong,...
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Have you been handed a business card lately, read the front, and then flipped it over and found more writing on the back? Double-sided business cards are becoming more popular, as business people try to communicate more information to potential or...
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On April 10th, Facebook announced that it acquired the newly emerging Instagram. If you don't know what Instagram actually is, you're not alone. Instagram is a social media platform completely focused on sharing individual photos. You can snap a picture, apply...
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