Digital Marketing Blog Topics

Explore our marketing posts covering topics on digital marketing, targeted advertising, PPC, SEM, email marketing, and marketing best practices.

Branding is an invaluable tool, especially for small businesses. A strong brand is one that is recognizable, clear and consistent. Such a brand generates repeat business, referrals, and adds value to a business that exceeds the worth of its physical assets....
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As you may already know, having a strong social media presence can help your business become more of a success. Even though you may be putting a lot of work into your social media marketing campaigns, you might not have all...
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As we've discussed in the past, your logo is the face of your business. It’s how outsiders recognize or remember your brand. What do you think of when you see a “swoosh,” an apple, or two golden arches? Probably Nike, Apple,...
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If you are a local business owner, you might be looking forward to attending a local event for business owners like you. Luckily, following these tips for how to make the best out of a local business exhibition or expo may...
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Contact marketing has been discussed a lot this past year among businesses as a great way to establish their brand online, and it’s arguably going to be even more important for 2016. We get comments from small business owners saying they...
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A Wharton Research Center study conducted by Lynn Oppenheim (Oppenheim, 1981) has shown that the retention rate of verbal only presentations is approximately 10 percent. Yet when you combine visual messages with verbal communication, an approximate 400% increase is evident as...
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If you want to build your business online, content marketing is an important part of the marketing mix. However, finding the resources to create a blog, e-newsletters, a how-to video or other types of content is a common obstacle. In a...
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Marketing has changed over the years and it continues to evolve as technology offers new, exciting ways to reach your market. Many small businesses today struggle to stand out in the business scene, especially with larger competitors who inevitably have a...
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The final step in the email marketing series; email marketing best practices. This post discusses overall best practices, leaving you with open and honest advice that have helped us create successful campaigns. Make it easy for people to subscribe. Add a...
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So you've learned about producing quality and relevant content, now it's time to go into more detail and learn how to get your emails not only opened, but read and even clicked. For many small businesses, email marketing (monthly newsletters, email...
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Whether you've been using email marketing as an outlet for a while or you're just starting out, we all need a little inspiration for new content. Even if you know exactly what topics you want to talk about, the most challenging...
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This article was originally seen in the Lee's Summit Chamber of Commerce's business magazine called Catalyst.  You can see the original article in their magazine at https://issuu.com/lschamber/docs/julycatalystweb/38?e=0 The number of social media platforms are increasing nearly every day. Usage of these platforms is...
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Below is an infographic explaining the 4 main types of image file types, when to use them, when not to use them, their best features, and a little background information about each. JPEG, PNG, PDF and Ai are some of the...
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One of the first steps in starting a business is designing a logo that is essentially the face of the company. Logos are a way for people to recognize and identify with the company's brand. The logo is what appears on...
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Did you know that the majority of us learn best with the use of pictures, color association and observation? The importance of great product photography may make or break your website demand and especially your ecommerce sales. The more appealing and...
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Regardless of what type of business you own/run, setting realistic marketing goals is a challenge for anyone. It sounds like a simple task, but ends up feeling demanding and impractical. There are a few aspects people struggle with, like setting challenging...
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Consumers have moved to an online world. This is where they shop, search for information, engage with their friends, and interact with businesses. There are countless places that a brand can have a presence online, and it’s important that the customer...
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Having an active presence on Google Plus can be very beneficial to businesses of all sizes, but sometimes this platform can be overlooked.  Let’s take a look at some of the benefits this platform provides and how your business could be...
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Remarketing can sometimes seem like a scary concept to small businesses, but done effectively, it can yield some big results. Remarketing campaigns allow a business to send online ads to users who visited their website, or users who took a specific...
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One of the most common misconceptions about social media for business is that simply having a business page will bring more online followers and offline sales. Social media is a great tool to aid these two things; however, it takes a...
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Facebook’s Page Insights tool can be very helpful to business page administrators, but often times, page owners are unaware of the valuable information this tool offers. Read on to discover the features and how they can benefit your social activity. To...
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