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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

What Are Facebook Live Videos and How Should Small Businesses Use Them?

Facebook Live Videos for Small Business

What are Facebook live videos and how should small businesses utilize them? If your small business has a company Facebook page but isn’t familiar with their new live videos feature, here's what you need to know.

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Why are Online Customer Reviews Important for Small Businesses?

Importance of Online Customer Reviews for Small Businesses

As a small business owner, you have put a significant amount of time and work into crafting the perfect website and promoting your company utilizing many different marketing methods. Yet, many small businesses forget the importance of encouraging customer reviews (also commonly called testimonials). Keep in mind that reviews are naturally useful on your website, but perhaps even more so, elsewhere on the web. If you are wondering why requesting customer reviews are worth the extra effort, consider the following reasons.

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FAQ: What is Content Marketing?

What is Content Marketing?

Contact marketing has been discussed a lot this past year among businesses as a great way to establish their brand online, and it’s arguably going to be even more important for 2016. We get comments from small business owners saying they often hear the phrase, but are not familiar with what it entails. For those who may be getting started in the online marketing realm, understanding what content marketing can be confusing at first.

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Evaluating Social Media - What's Best for your Small Business?

social media planning

This article was originally seen in the Lee's Summit Chamber of Commerce's business magazine called Catalyst.  You can see the original article in their magazine at https://issuu.com/lschamber/docs/julycatalystweb/38?e=0

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Facebook Adds Star Ratings to Business Pages

Facebook page ratings

As you may have noticed, Facebook rolled out their star rating system onto business pages last month. In reality, the star rating system has been in place on Facebook's mobile app for places for quite some time. However, November is when they officially rolled it out for business pages on the standard browser version of Facebook.

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7 Reasons You Should Actively Use LinkedIn

LinkedIn - social network for business professionals

Whether you are an entrepreneur, business professional, or just a student, LinkedIn can be a powerful social networking tool. Unlike many other social media platforms, LinkedIn primarily focuses on furthering your personal brand as a business professional. Don't get me wrong, I'm sure your personal life is very interesting. But LinkedIn is not the place to share your pictures of your new dog, fluffy, or a 140 character update on that delicious, new meal you tried making.

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Double Take: Using Double-sided Business Cards to Leave a Lasting Impression

Business Card with Service Information

Have you been handed a business card lately, read the front, and then flipped it over and found more writing on the back? Double-sided business cards are becoming more popular, as business people try to communicate more information to potential or current clients. As designers and printers of business cards, we at Igniting Business find some common reasons to encourage the use of double-sided business cards.

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Facebook Buys Instagram for $1 Billion

Facebook buys Instagram

On April 10th, Facebook announced that it acquired the newly emerging Instagram. If you don't know what Instagram actually is, you're not alone. Instagram is a social media platform completely focused on sharing individual photos. You can snap a picture, apply a stylistic filter in Instagram, and instantly share it with friends and family. Also, you can easily share your photos to Facebook, Twitter and Tumblr as well. Best of all, you can do all this directly on your iPhone or Android phone using the Instagram app.

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