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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

5 of Our Favorite Marketing Blogs and Why

Our Favorite Marketing Blogs and Why

Blogging is no longer just for individuals to write about their travels and thoughts, but is now best known for leading industry experts to share relevant and informative information to the internet world. In fact, there are plenty of blogs out there that are all about marketing for your business.

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3 Signs That It’s Time to Invest in Online Advertising

Online Advertising Tips for Small Businesses

Nowadays, the majority of your prospective customers are online, regardless of what your small business does. This means that you may be considering online advertising as a marketing strategy for your company. On one hand, it can be a very lucrative way to spend your marketing resources, but it can also be tricky to break into. How do you know when it's time to start? Here are three signs that it's time to start investing in online advertising today.

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Systematically Tracking Your Marketing Efforts to Streamline Campaigns

Catalyst Post Tracking Marketing Efforts

Article originally featured in the Lee's Summit Chamber of Commerce's business magazine called Catalyst. You can see the original article in their magazine here: https://issuu.com/lschamber/docs/july_catalyst_web/37?e=2252703/37156764

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How to Strengthen Your Small Business's Brand Strategy for 2016

How to Strengthen Brand Strategy

In any field, it's important to have a strong brand strategy. Your company brand shows your customers how much you care about your business and the work you do. This approach is especially essential for small businesses, who can have many challenges to overcome to stay afloat, meaning it’s imperative their brand strategies come out swinging. Small businesses are often focused on the many other challenges of running their business, and their brand consistency and messaging is often addressed only as an afterthought. To make sure your small business's brand strategy is at its strongest, here are 4 tips on how to strengthen your small business's brand strategy.

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Twitter Hashtags: When and How to Use Them

Twitter Hashtags Guide

Social media can make or break the public's opinion of a company. A lot of small businesses struggle to find the perfect balance in an online presence. Hashtags are a growing trend online, and if used correctly, they can be a valuable marketing tool. On Twitter, tweets with hashtags get twice the engagement than those without. At Igniting Business, we believe these three tips will help you implement hashtags into your social media strategy effectively.

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6 Tips to Creating Highly Shareable Content

Tips for Creating Shareable Content

Marketing experts have found that it is isn’t enough to simply write content, publish it, and cross your fingers hoping you get results. Creating shareable content takes brainstorming, thought, strategy and optimization. Read our 6 tips for creating attention-grabbing, shareable content!

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FAQ: What is A/B Testing for Email Marketing?

Email Marketing A/B Testing

There are always surprises in the field of sales and marketing, and one big surprise is the sophistication of email marketing for businesses. A small business may think they have a fantastic email campaign touting their latest product, service, or company announcement, but when they roll out their new email campaign, it simply falls flat. Those in charge of the campaign are left scratching their heads, wondering why their emails did not generate the enthusiasm and results they hoped for from their customers and loyal audience.

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What Are Facebook Live Videos and How Should Small Businesses Use Them?

Facebook Live Videos for Small Business

What are Facebook live videos and how should small businesses utilize them? If your small business has a company Facebook page but isn’t familiar with their new live videos feature, here's what you need to know.

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How to Verify a Small Business Page on Facebook

How to Verify Facebook Company Page

If your small business has a company Facebook page, it is extremely important that the page is verified. Having a verified page let’s your viewers know that your Facebook page is a trustworthy page. If you haven't already looked into how to do this or you just don't know where to start, we’re here to help make sure your Facebook page is properly verified!

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How to Reach Your Target Market Organically with Informational Blog Posts

Informational Blogging for Small Businesses

As a small business, it is extremely important to market your company to your target audience. We know you have lots of informative and relevant industry knowledge to share, and blogging is the way to get that information across in the form of content to the people you should be reaching.

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