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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Effectively Reaching your Target Audience on Social Media Platforms

Effectively Reaching Target Audience

In a world where potential customers are exposed to advertising nearly every waking minute, it's tough to create an effective message that truly resonates with your target market. That's where effective social media implementation and marketing comes into play, but how to decide which social media platforms are best for your small business is a challenge on its own. Marketing via social media is so much more than simply posting to Twitter, Facebook, Snapchat, Google+, or Instagram. If all you're doing is posting blindly, you might as well be casting a net into the open ocean. It looks promising, but you're not likely to catch what you’re looking for, or anything at all.

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Getting Started with Google AdWords

Getting Started with Google AdWords

Remember our previous Learning the Basics of Google AdWords blog post? This next post in the two-part series discusses getting started with Google AdWords, the do’s and don’ts of the advertising platform, and more.

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The Basics of Google AdWords

Basics of Google AdWords

There are many different reasons companies utilize paid advertising, and in this case, Google AdWords. Maybe your new product or service isn't selling as well as you thought, or you’re looking to gain website traffic. Whatever the case may be, Google AdWords is a widely used and known advertising platform. While it may be tempting for beginners to hop right in and get started, we strongly advise you read our blog post before getting started with Google AdWords.

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Using LinkedIn to Prospect

Using LinkedIn to Prospect

While LinkedIn is widely known as a place to store your resume or connect with friends, family and co-workers, it's also useful for businesses. In addition to getting traffic to your company’s page, you can also utilize LinkedIn to prospect for new customers and clients.

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5 Reasons Your Blog Isn’t Getting Traffic

Why Your Blog Isn't Getting Traffic

Does your website have a blog? Regardless of your company size and type, it should. If it's done right, blogging can improve your search engine rankings, increase traffic to your site, position your company as an industry expert, and help give your business a personality. If you aren’t blogging correctly, you may not see those improvements. Here are a few simple reasons your blog isn't getting traffic.

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Why Visuals Are a Must for Social Media Posts

Importance of Social Media Visuals

With the universal shift of online communicating with friends, family, clients, prospective clients, etc., posting on social media can be one of the best ways to share updates about your business and industry resources. In regards to social media especially, your online audience sees these updates and resources and might share them with their network. But what pushes people to share, or even read the posts that pop up in their social media feeds? Essentially, your words are on component which draws current and potential members of your audience to your social media pages.

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5 of Our Favorite Marketing Blogs and Why

Our Favorite Marketing Blogs and Why

Blogging is no longer just for individuals to write about their travels and thoughts, but is now best known for leading industry experts to share relevant and informative information to the internet world. In fact, there are plenty of blogs out there that are all about marketing for your business.

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3 Signs That It’s Time to Invest in Online Advertising

Online Advertising Tips for Small Businesses

Nowadays, the majority of your prospective customers are online, regardless of what your small business does. This means that you may be considering online advertising as a marketing strategy for your company. On one hand, it can be a very lucrative way to spend your marketing resources, but it can also be tricky to break into. How do you know when it's time to start? Here are three signs that it's time to start investing in online advertising today.

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Systematically Tracking Your Marketing Efforts to Streamline Campaigns

Catalyst Post Tracking Marketing Efforts

Article originally featured in the Lee's Summit Chamber of Commerce's business magazine called Catalyst. You can see the original article in their magazine here: https://issuu.com/lschamber/docs/july_catalyst_web/37?e=2252703/37156764

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How to Strengthen Your Small Business's Brand Strategy for 2016

How to Strengthen Brand Strategy

In any field, it's important to have a strong brand strategy. Your company brand shows your customers how much you care about your business and the work you do. This approach is especially essential for small businesses, who can have many challenges to overcome to stay afloat, meaning it’s imperative their brand strategies come out swinging. Small businesses are often focused on the many other challenges of running their business, and their brand consistency and messaging is often addressed only as an afterthought. To make sure your small business's brand strategy is at its strongest, here are 4 tips on how to strengthen your small business's brand strategy.

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