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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Email Marketing Step 3: 10 Email Marketing Best Practices

Email Marketing Best Practices

The final step in the email marketing series; email marketing best practices. This post discusses overall best practices, leaving you with open and honest advice that have helped us create successful campaigns.

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Email Marketing Step 2: Tips on How to Get Your Emails Opened, Read, and Clicked

Effective Email Subject Lines

So you've learned about producing quality and relevant content, now it's time to go into more detail and learn how to get your emails not only opened, but read and even clicked. For many small businesses, email marketing (monthly newsletters, email announcements, etc.) is a primary medium for communicating with customers. There are several elements that go into getting your emails opened, each equally meaningful.

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Email Marketing Step 1: Producing Quality and Relevant Content

Five Star Content

Whether you've been using email marketing as an outlet for a while or you're just starting out, we all need a little inspiration for new content. Even if you know exactly what topics you want to talk about, the most challenging part is getting that content written in a way that draws in your readers. If your content doesn't appeal to your audience, they aren't going to follow you where you want to take them. Which brings up another important factor of email marketing; target your audience by sending the right message to the right people.

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Evaluating Social Media - What's Best for your Small Business?

social media planning

This article was originally seen in the Lee's Summit Chamber of Commerce's business magazine called Catalyst.  You can see the original article in their magazine at https://issuu.com/lschamber/docs/julycatalystweb/38?e=0

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Infographic Explaining How and When to Use Different Image File Types

Image File Types Infographic

Below is an infographic explaining the 4 main types of image file types, when to use them, when not to use them, their best features, and a little background information about each. JPEG, PNG, PDF and Ai are some of the most important formats for web, printing, vector art, photography and more. If you're ever unsure of which file type to use, refer back to this infographic for assistance.

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Why Your Business Needs an Extraordinary Logo

Does Your Brand Stand Out

One of the first steps in starting a business is designing a logo that is essentially the face of the company. Logos are a way for people to recognize and identify with the company's brand. The logo is what appears on every branding material: website, building, business cards, stationary, etc., putting the logo at the core of every branding effort.

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The Importance of Good Product Photography

Artificial Lighting vs Natural Lighting

Did you know that the majority of us learn best with the use of pictures, color association and observation? The importance of great product photography may make or break your website demand and especially your ecommerce sales. The more appealing and clear your products look, the more you will sell. This is really the case not just for products, but for any photographs featured on your website. The better they look, the more traffic you will drive in.

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How to Set Realistic Marketing Goals

Setting Realistic Marketing Goals

Regardless of what type of business you own/run, setting realistic marketing goals is a challenge for anyone. It sounds like a simple task, but ends up feeling demanding and impractical. There are a few aspects people struggle with, like setting challenging yet achievable goals, or how many goals should you set and how often; every week or every year? Since any successful company needs marketing goals to run a good business, I have included a short list of great ways to make sure you're goals are realistic and productive.

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Why Consistent Company Branding is Vital

Consistent Branding

Consumers have moved to an online world. This is where they shop, search for information, engage with their friends, and interact with businesses. There are countless places that a brand can have a presence online, and it’s important that the customer has a seamless experience whether they are searching on your website or leaving a comment on Facebook. Here are three branding pieces to keep consistent throughout the web.

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Does Your Business Need Google Plus?

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Having an active presence on Google Plus can be very beneficial to businesses of all sizes, but sometimes this platform can be overlooked.  Let’s take a look at some of the benefits this platform provides and how your business could be affected.

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