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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Twitter Hashtags: When and How to Use Them

Twitter Hashtags Guide

Social media can make or break the public's opinion of a company. A lot of small businesses struggle to find the perfect balance in an online presence. Hashtags are a growing trend online, and if used correctly, they can be a valuable marketing tool. On Twitter, tweets with hashtags get twice the engagement than those without. At Igniting Business, we believe these three tips will help you implement hashtags into your social media strategy effectively.

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6 Tips to Creating Highly Shareable Content

Tips for Creating Shareable Content

Marketing experts have found that it is isn’t enough to simply write content, publish it, and cross your fingers hoping you get results. Creating shareable content takes brainstorming, thought, strategy and optimization. Read our 6 tips for creating attention-grabbing, shareable content!

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FAQ: What is A/B Testing for Email Marketing?

Email Marketing A/B Testing

There are always surprises in the field of sales and marketing, and one big surprise is the sophistication of email marketing for businesses. A small business may think they have a fantastic email campaign touting their latest product, service, or company announcement, but when they roll out their new email campaign, it simply falls flat. Those in charge of the campaign are left scratching their heads, wondering why their emails did not generate the enthusiasm and results they hoped for from their customers and loyal audience.

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What Are Facebook Live Videos and How Should Small Businesses Use Them?

Facebook Live Videos for Small Business

What are Facebook live videos and how should small businesses utilize them? If your small business has a company Facebook page but isn’t familiar with their new live videos feature, here's what you need to know.

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How to Verify a Small Business Page on Facebook

How to Verify Facebook Company Page

If your small business has a company Facebook page, it is extremely important that the page is verified. Having a verified page let’s your viewers know that your Facebook page is a trustworthy page. If you haven't already looked into how to do this or you just don't know where to start, we’re here to help make sure your Facebook page is properly verified!

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How to Reach Your Target Market Organically with Informational Blog Posts

Informational Blogging for Small Businesses

As a small business, it is extremely important to market your company to your target audience. We know you have lots of informative and relevant industry knowledge to share, and blogging is the way to get that information across in the form of content to the people you should be reaching.

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4 Signs that a Rebrand is in Order

Keep Your Brand Fresh

Branding is an invaluable tool, especially for small businesses. A strong brand is one that is recognizable, clear and consistent. Such a brand generates repeat business, referrals, and adds value to a business that exceeds the worth of its physical assets. Does your business fit the bill?

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How to Use a Social Media Contest to Boost Your Followers

Social Media Contests

As you may already know, having a strong social media presence can help your business become more of a success. Even though you may be putting a lot of work into your social media marketing campaigns, you might not have all of the followers or traffic you were originally hoping for. If you’re wondering if there is anything you can do to bring in more followers, you’re in the right place! We’re here to guide you through a process you might not be familiar with - social media contests.

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Why are Online Customer Reviews Important for Small Businesses?

Importance of Online Customer Reviews for Small Businesses

As a small business owner, you have put a significant amount of time and work into crafting the perfect website and promoting your company utilizing many different marketing methods. Yet, many small businesses forget the importance of encouraging customer reviews (also commonly called testimonials). Keep in mind that reviews are naturally useful on your website, but perhaps even more so, elsewhere on the web. If you are wondering why requesting customer reviews are worth the extra effort, consider the following reasons.

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How Small Businesses Can Learn from Logo Redesigns of Top Brands

Logo Redesign Trends from Top Brands

As we've discussed in the past, your logo is the face of your business. It’s how outsiders recognize or remember your brand. What do you think of when you see a “swoosh,” an apple, or two golden arches? Probably Nike, Apple, and McDonalds. These top brands are timeless, iconic, and recognized by all. Read about the logo evolution of Coca Cola, Nike, and KFC and how your small business can learn from these trends for your upcoming logo redesign.

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