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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

4 Signs that a Rebrand is in Order

Keep Your Brand Fresh

Branding is an invaluable tool, especially for small businesses. A strong brand is one that is recognizable, clear and consistent. Such a brand generates repeat business, referrals, and adds value to a business that exceeds the worth of its physical assets. Does your business fit the bill?

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How to Use a Social Media Contest to Boost Your Followers

Social Media Contests

As you may already know, having a strong social media presence can help your business become more of a success. Even though you may be putting a lot of work into your social media marketing campaigns, you might not have all of the followers or traffic you were originally hoping for. If you’re wondering if there is anything you can do to bring in more followers, you’re in the right place! We’re here to guide you through a process you might not be familiar with - social media contests.

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Why are Online Customer Reviews Important for Small Businesses?

Importance of Online Customer Reviews for Small Businesses

As a small business owner, you have put a significant amount of time and work into crafting the perfect website and promoting your company utilizing many different marketing methods. Yet, many small businesses forget the importance of encouraging customer reviews (also commonly called testimonials). Keep in mind that reviews are naturally useful on your website, but perhaps even more so, elsewhere on the web. If you are wondering why requesting customer reviews are worth the extra effort, consider the following reasons.

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How Small Businesses Can Learn from Logo Redesigns of Top Brands

Logo Redesign Trends from Top Brands

As we've discussed in the past, your logo is the face of your business. It’s how outsiders recognize or remember your brand. What do you think of when you see a “swoosh,” an apple, or two golden arches? Probably Nike, Apple, and McDonalds. These top brands are timeless, iconic, and recognized by all. Read about the logo evolution of Coca Cola, Nike, and KFC and how your small business can learn from these trends for your upcoming logo redesign.

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5.5 Tips for Making the Best Out of a Local Business Exhibition or Expo

Local Business Expo

If you are a local business owner, you might be looking forward to attending a local event for business owners like you. Luckily, following these tips for how to make the best out of a local business exhibition or expo may help you get the most out of an upcoming event.

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FAQ: What is Content Marketing?

What is Content Marketing?

Contact marketing has been discussed a lot this past year among businesses as a great way to establish their brand online, and it’s arguably going to be even more important for 2016. We get comments from small business owners saying they often hear the phrase, but are not familiar with what it entails. For those who may be getting started in the online marketing realm, understanding what content marketing can be confusing at first.

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Is Video Actually a Powerful Marketing Tool?

Video Marketing Tool

A Wharton Research Center study conducted by Lynn Oppenheim (Oppenheim, 1981) has shown that the retention rate of verbal only presentations is approximately 10 percent. Yet when you combine visual messages with verbal communication, an approximate 400% increase is evident as retention rates jump to nearly 50 percent. By association, an Animoto survey last year revealed that 73% of U.S. adults are more likely to make a purchase after watching an online video explaining a product or service. So what makes video a powerful marketing tool?

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6 Content Marketing Tips for Busy Small Business Owners

Content Marketing Tips

If you want to build your business online, content marketing is an important part of the marketing mix. However, finding the resources to create a blog, e-newsletters, a how-to video or other types of content is a common obstacle. In a 2015 study by the Content Marketing Institute, 54 percent of respondents said producing engaging content was a major challenge.

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4 Marketing Guidelines to Consider for Your 2016 Marketing Initiatives

marketing-guidelines

Marketing has changed over the years and it continues to evolve as technology offers new, exciting ways to reach your market. Many small businesses today struggle to stand out in the business scene, especially with larger competitors who inevitably have a significantly higher marketing budget. With so many various marketing opportunities, we know that marketing can be overwhelming for a small business. Prior to deciding where to spend your marketing dollars, consider the following four marketing tips when planning for 2016:

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Email Marketing Step 3: 10 Email Marketing Best Practices

Email Marketing Best Practices

The final step in the email marketing series; email marketing best practices. This post discusses overall best practices, leaving you with open and honest advice that have helped us create successful campaigns.

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