Igniting Business Blog

A small business today can do a lot of marketing online, whether that small business exists as a brick-and-mortar store or as an ecommerce venture existing entirely online. One key element of marketing any type of business online is your company's presence on Google for various search phrases customers are using to look for products or service providers. Search Engine Optimization (SEO) can put your brand at the top of search engine rankings for your targeted keywords. Below are three key ways you can work towards a better Google ranking for your brand.

Search engines used to be relatively simple, at least in concept. If a searcher had a question or a problem needing a solution, the searcher would type the query into a search engine. Then, either through keyword matching or, more recently, algorithms, the search results would display the most likely pages to have the answer.