SEO (Search Engine Optimization) Blog Topics

Explore our SEO blog posts covering topics on Google algorithm updates, ranking factors, onsite and offsite SEO, and search engine optimization best practices.

5 Ideas for Gaining Powerful Links to Your Website

Many small businesses know the positive impact link-building can have on a website's ranking power on search engines like Google. However, coming up with unique ways to gain backlinks can be challenging. The following are five unique ways to gain links...

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3 Tips to Writing Quality Content

In a recent blog post, we discussed why quality content is important. For this post, we’ve come up with a few easy tips on how to create good, quality content and put your company in front of many potential clients. Content...

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4 Common Frequently Asked Questions About SEO and Website Content

If you're looking to increase the amount of organic traffic your website, search-engine optimization (SEO) is likely on your radar. SEO is, at its core, the use of specific strategies that help search engines understand when content is relevant to a...

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How to Leverage Conversion Rate Optimization to Benefit Your Small Business

In investigating various ways to market your small business more effectively, you've likely come across the term conversion rate optimization (CRO). But have you taken the time to research this practice? If not, it's time you learn how to increase conversions...

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The Business Boosting Benefits of Online Reputation Management Services

In the 21st century your online reputation is absolutely crucial to how your business performs in the real world. What is your online reputation? Your reputation online is governed by a few different factors. Ratings, reviews, and rankings on various social...

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Utilizing a Keyword Strategy to Improve your Search Engine Rankings

Search engine optimization (SEO) is a core element in developing an effective website marketing strategy. According to PEW Research, "Roughly eight-in-ten Americans are online shoppers." Additionally, studies indicate "65% of Americans indicate that when they need to make purchases they typically...

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Align Your Website Metrics with Your Small Business Goals

What's your real goal behind the metrics your company monitors and evaluates? Even if your first response to this is "making money," that's a valuable goal to reiterate. In today’s article, we’ll discuss how metrics may not always align with a...

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4 Keys to Online Reputation Management

In an era where 94 percent say an online review has convinced them to avoid a business, reputation management online is more important than ever. Here are four areas to focus on when it comes to managing your brand's reputation on the...

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FAQ: What Makes a Good Content Strategy for our Small Business?

We often hear confusion from small businesses about the best way to generate, utilize, and promote content.  In the hustle and bustle of running a small business, the benefit of consistent content generation can often be overlooked.  If you're trying to...

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4 Search Engine Optimization Tactics to Elevate Your Website

In our blog last week, we discussed 3 key elements to improve your search rankings.  Today, we dive even deeper into some search engine optimization (SEO) tactics that can elevate your small business website even more.  Once you’ve created your keywords...

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3 Ways to Improve Your Search Rankings for Your Small Business

A small business today can do a lot of marketing online, whether that small business exists as a brick-and-mortar store or as an ecommerce venture existing entirely online. One key element of marketing any type of business online is your company's...

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Two Search Engine Evolutions for Small Businesses – Proximity and Featured Snippets

Search engines used to be relatively simple, at least in concept. If a searcher had a question or a problem needing a solution, the searcher would type the query into a search engine. Then, either through keyword matching or, more recently,...

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Take the Lead with SEO Competitor Analysis

In many respects the world wide web has been a major game changer for small businesses. The web has opened up a company's door to a 24/7, world-wide audience. Customers can reach businesses anytime, anywhere with the simple touch of a...

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What is the New Google My Business Questions and Answers (Q&A) Feature and How to Use it?

Last Updated on 4/27/21 When customers search for a local business on Google, sometimes they have unanswered questions in their mind. Questions that, if answered, may capture their business. If left unanswered, these searchers may turn to another provider who successfully...

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SEO FAQ: Do Customer Reviews Affect Search Engine Rankings?

Quite simply: Yes.  Customer reviews can and do affect your small business’s search engine rankings, especially for businesses that sell their service or product locally.  Many users routinely perform searches on local small businesses. One of the best ways for a search...

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Top 5 SEO (Search Engine Optimization) Trends to Consider This Year

Successful business owners know the power of staying abreast of search engine optimization (SEO) trends. Falling behind means losing rankings and potential customers.  These are five SEO trends to consider as we enter the latter half of 2017.   Machine Learning...

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SEO Ranking Factors: Mobile Ready and SSL Certificates

We continually try to keep our clients and readers updated on SEO ranking factors. Let’s be honest, a website is only helpful if your potential customers are actually reaching it. Below are some recent SEO topics we’ve discussed on our blog....

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Does Your E-Commerce Site Suffer from Duplicate Content?

Recently, a website visitor reached out to us with a very common issue. They are a small business with an e-commerce website, and their product pages included mostly duplicate content. This is not uncommon, as many manufacturers and suppliers will provide...

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7 Common Small Business’ SEO Fears Debunked

Business owners are experts in doing what they do best, which is running their own industry-specific organization. Most recognize the evolution of the internet and online marketing has expanded their customer base and streamlined many business processes. Still, it can be...

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5 Practical Tips on How to Rank Well on Google

Google continues to adapt its algorithm that determines how well your site pulls up in search results. As customers increasingly rely on mobile devices, it's more important than ever to find new ways to get a top Google ranking for your...

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FAQ: How does Google My Business Display My Business Listing?

As we all know, Google has become so much more than just a search engine. As the world wide web has evolved, so has Google and its ability to address the needs of so many users. One area that continues to...

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