Website Design and Development Blog Topics

Explore our web design blog posts covering topics on web design, web hosting, web security, and website development best practices.

The evolution of the World Wide Web has made globalization and digitization easier, leading to an increase in the number of people and devices that access the internet. In a bid to leverage this, many companies have taken their businesses online...
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We often hear about the large, nationwide company security breaches, whether it be database hacks or publicly shared user information, and it can sometimes seem like only the big corporations are targets. However, a recent study shows 43% of website hacks...
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First impressions matter. Ensuring your web design meets the user expectations should, therefore, be a priority. With the majority of consumers turning to the web to find specific products and services, implementing the latest web trends to ensure your web design...
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In a recent blog post, we discussed the importance of using high quality photos on e-commerce websites and for other marketing purposes. One way to implement high quality imagery in your e-commerce site is to use 360-degree product photography. If you...
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Online shopping is a consumer trend that is continuously growing. Traditional retailers, small stores, and boutiques might believe it hard to compete with Amazon and other large e-commerce companies. However, if you have a brick and mortar store, relying heavily on...
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Business owners often read about hacking attacks that impact major international corporations. Based on those dramatic reports, owners of small businesses might assume that one advantage of being small is that there is little to tempt a cyber-criminal to hack their...
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While you may try to avoid it, sometimes your e-commerce business will run out of a particular item. How you deal with out of stock inventory can be significant to your online brand and customer satisfaction. In this post, we will...
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A new year gives us all a chance to start fresh and try new things and marketing is no exception. Though it's still early in 2019, it's actually the right time for your small business to consider new trends in website...
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In today's market, it is common knowledge that every business needs a website. Whether you're an international corporation or a local retail store, you need to have a presence on the Internet in order to reach out to your customers and...
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According to a report by Forrester's on 2018 mobile web sales, smartphones will be used in more than one-third (accounting for over $1 trillion) of total U.S. retail sales at some point in the buying process in 2018, including research, price comparisons,...
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Numerous industry and market-focused blogs exist across the web. These websites are packed full of resources, and quality blogs often come with a devoted following of readers. Guest posting on key blogs allows you to reach new audiences with your content,...
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Balancing a business, regardless of size, can be incredibly difficult. Management may be an incredibly demanding job and unpredictable journey; however, there are a few things you can do to lighten your entrepreneurial load when it comes to selling online. Focus. The...
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No matter what business you're in, online marketing success depends on good graphics. Visual displays decide everything from consumers' faith in your website's legitimacy to the likelihood of a product's reliability. One of the most important graphical elements to include on...
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In 2016, mobile use moved ahead of desktop browsing and it has increased with every passing year.  Additionally, Google has begun rolling out it’s “Mobile First Index” which ranks each website based on its mobile experience, instead of the desktop experience. ...
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Landing pages are specifically designed web pages used to enhance the effectiveness of a campaign.  Landing pages are most successful when created with certain essential elements. Clear and compelling copy, concise forms and the perfect call-to-action are three essentials elements that...
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Small businesses have a lot of risks. If your small business has an e-commerce website, it’s imperative you or your web firm performs adequate security on the website.  Here are three considerations to keep in mind when building up or maintaining...
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Making the choice to advertise online is a big one. You need to decide your budget, look for the right ad platforms, hone in on your targeted audience, and create effective campaigns that will get you the results you want. You...
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You can drive traffic to your site with good content. No matter what business you're in, every article, brief post, and description on your website gives search engines more information about your business and gives potential customers a reason to keep exploring...
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Your company’s website is one of your best marketing engines.  It doesn’t sleep, require vacation, call-in sick, and it works 24x7. Some of the most effective ways to keep visitors on your site are universally known: have good content, solve your...
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Over the past several weeks, we have written a three-part series on better understanding and analyzing your Google Analytics data.  Today, we’re wrapping up that series with a bonus fourth part (surprise!) focused on comparing your expectations to actual results.  ...
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Your small business online presence takes a bit of experimentation. You never know quite where the most valuable customers will come from, what campaigns will spike the best, and even which landing page designs direct the most sales. But using Google...
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