Website Design and Development Blog Topics

Explore our web design blog posts covering topics on web design, web hosting, web security, and website development best practices.

What Small Businesses Should Know About Cyberattacks and Web Security

We often hear about the large, nationwide company security breaches, whether it be database hacks or publicly shared user information, and it can sometimes seem like only the big corporations are targets. However, a recent study shows 43% of website hacks...

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3 New Exciting Visual Trends in Web Design

First impressions matter. Ensuring your web design meets the user expectations should, therefore, be a priority. With the majority of consumers turning to the web to find specific products and services, implementing the latest web trends to ensure your web design...

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How 360-Degree Product Photography Can Boost E-Commerce Sales

In a recent blog post, we discussed the importance of using high quality photos on e-commerce websites and for other marketing purposes. One way to implement high quality imagery in your e-commerce site is to use 360-degree product photography. If you...

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Using E-Commerce to Bring Online Shoppers In-Store

Online shopping is a consumer trend that is continuously growing. Traditional retailers, small stores, and boutiques might believe it hard to compete with Amazon and other large e-commerce companies. However, if you have a brick and mortar store, relying heavily on...

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Small Business Websites and Hacking Attacks: Common Misconception Debunked

Business owners often read about hacking attacks that impact major international corporations. Based on those dramatic reports, owners of small businesses might assume that one advantage of being small is that there is little to tempt a cyber-criminal to hack their...

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Dealing with Inventory Shortages on E-Commerce Websites

While you may try to avoid it, sometimes your e-commerce business will run out of a particular item. How you deal with out of stock inventory can be significant to your online brand and customer satisfaction. In this post, we will...

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2019 Web Design Trends

A new year gives us all a chance to start fresh and try new things and marketing is no exception. Though it's still early in 2019, it's actually the right time for your small business to consider new trends in website...

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3 Key Techniques to Improve Your Website

In today's market, it is common knowledge that every business needs a website. Whether you're an international corporation or a local retail store, you need to have a presence on the Internet in order to reach out to your customers and...

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Online and Mobile Sales' Impacts on Small Businesses

According to a report by Forrester's on 2018 mobile web sales, smartphones will be used in more than one-third (accounting for over $1 trillion) of total U.S. retail sales at some point in the buying process in 2018, including research, price comparisons,...

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Why Guest Posting Can Be a Savvy Marketing Approach for Small Businesses

Numerous industry and market-focused blogs exist across the web. These websites are packed full of resources, and quality blogs often come with a devoted following of readers. Guest posting on key blogs allows you to reach new audiences with your content,...

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6 Key Tips for a Successful E-commerce-Based Small Business

Balancing a business, regardless of size, can be incredibly difficult. Management may be an incredibly demanding job and unpredictable journey; however, there are a few things you can do to lighten your entrepreneurial load when it comes to selling online. Focus. The...

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Does Your Online Presence Include Photos of Real People?

No matter what business you're in, online marketing success depends on good graphics. Visual displays decide everything from consumers' faith in your website's legitimacy to the likelihood of a product's reliability. One of the most important graphical elements to include on...

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3 Mobile Web Design Trends Emerging in 2018

In 2016, mobile use moved ahead of desktop browsing and it has increased with every passing year.  Additionally, Google has begun rolling out it’s “Mobile First Index” which ranks each website based on its mobile experience, instead of the desktop experience. ...

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3 Essential Elements You Need on Your High-Converting Landing Page

Landing pages are specifically designed web pages used to enhance the effectiveness of a campaign.  Landing pages are most successful when created with certain essential elements. Clear and compelling copy, concise forms and the perfect call-to-action are three essentials elements that...

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3 Unique Security Concerns for Your E-Commerce Pages

Small businesses have a lot of risks. If your small business has an e-commerce website, it’s imperative you or your web firm performs adequate security on the website.  Here are three considerations to keep in mind when building up or maintaining...

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FAQ: When is My Small Business Website Ready for Online Advertising?

Making the choice to advertise online is a big one. You need to decide your budget, look for the right ad platforms, hone in on your targeted audience, and create effective campaigns that will get you the results you want. You...

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How to Use Google's Keyword Planner to Plan Your Website Content

You can drive traffic to your site with good content. No matter what business you're in, every article, brief post, and description on your website gives search engines more information about your business and gives potential customers a reason to keep exploring...

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3 Ways to Effectively Keep Visitors on Your Website

Your company’s website is one of your best marketing engines.  It doesn’t sleep, require vacation, call-in sick, and it works 24x7. Some of the most effective ways to keep visitors on your site are universally known: have good content, solve your...

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BONUS Google Analytics Part 4: Use Behavior Flow to Compare Your Expectations to Traffic Patterns

Over the past several weeks, we have written a three-part series on better understanding and analyzing your Google Analytics data.  Today, we’re wrapping up that series with a bonus fourth part (surprise!) focused on comparing your expectations to actual results.  ...

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Google Analytics Analysis Part 3: See from Where Your Most Useful Traffic is Coming

Your small business online presence takes a bit of experimentation. You never know quite where the most valuable customers will come from, what campaigns will spike the best, and even which landing page designs direct the most sales. But using Google...

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Google Analytics Analysis Part 2: Dive Deep Into Your Geographical Data

Having a website means you can do business with virtually anyone. But having a site with Google Analytics means you can know from where your business and potential interest is originating. Knowing location details can help you either target your business...

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