Igniting Business Blog

In a recent blog post, we discussed the importance of using high quality photos on e-commerce websites and for other marketing purposes. One way to implement high quality imagery in your e-commerce site is to use 360-degree product photography. If you have ever visited an automobile manufacturer website, you have likely seen 360-degree images in action for both exterior and interior views. 360-degree product photography has become a popular, consumer-driven trend that is rapidly becoming prominent.

Online shopping is a consumer trend that is continuously growing. Traditional retailers, small stores, and boutiques might believe it hard to compete with Amazon and other large e-commerce companies. However, if you have a brick and mortar store, relying heavily on local customers, you can easily use e-commerce to bring those online shoppers into your store.

Business owners often read about hacking attacks that impact major international corporations. Based on those dramatic reports, owners of small businesses might assume that one advantage of being small is that there is little to tempt a cyber-criminal to hack their website.

While you may try to avoid it, sometimes your e-commerce business will run out of a particular item. How you deal with out of stock inventory can be significant to your online brand and customer satisfaction. In this post, we will provide insight on why it is important to have a strategy to deal with out of stock inventory. We will also provide some tips on how to avoid permanently losing customers over a temporary situation.

A new year gives us all a chance to start fresh and try new things and marketing is no exception. Though it's still early in 2019, it's actually the right time for your small business to consider new trends in website design. Web pages are much like fashion trends; you can often tell when they're outdated and not just cute vintage. With smaller finances and resources than larger businesses, you may be thinking it's impossible to keep your small business's web page up-to-date with the latest web design trends. But many new trends out there are actually relatively simple and meant to only enhance customer's experiences on your website, as well as increase productivity on your end. Here are some current web design trends you should keep in mind in 2019:

In today's market, it is common knowledge that every business needs a website. Whether you're an international corporation or a local retail store, you need to have a presence on the Internet in order to reach out to your customers and potential customers. Just having a website isn't enough, though. That website needs to be accessible, user-friendly, and optimized for both search engines and your users.  Consider these key tips to make your website even better.

In many respects the world wide web has been a major game changer for small businesses. The web has opened up a company's door to a 24/7, world-wide audience. Customers can reach businesses anytime, anywhere with the simple touch of a finger or voice command. When it comes to competition between businesses; however, some companies are still clinging to a "If you build it, they will come" strategy. This philosophy ignores the fact that companies are competing for business, especially online. In this post, we will discuss the concept of SEO competitor analysis.

Numerous industry and market-focused blogs exist across the web. These websites are packed full of resources, and quality blogs often come with a devoted following of readers. Guest posting on key blogs allows you to reach new audiences with your content, and it's an authentic form of outreach. By providing targeted posts to informational sites and blogs in your industry, you build a credible backlink profile and exposure to your brand. Each publication is an opportunity to educate a new set of readers. It creates brand awareness and showcases your professionalism as a business.

Balancing a business, regardless of size, can be incredibly difficult. Management may be an incredibly demanding job and unpredictable journey; however, there are a few things you can do to lighten your entrepreneurial load when it comes to selling online.

When customers search for a local business on Google, sometimes they have unanswered questions in their mind. Questions that, if answered, may capture their business. If left unanswered, these searchers may turn to another provider who successfully answers their question – this can all happen before the customer even decides to reach out to the potential vendor!  Google noticed the need for a Q&A section and added one for companies listed on Google My Business (GMB). As a small business owner using GMB, it's important to stay up-to-date on new tools like this and learn how to use them effectively. Let's go through some key elements your small business needs to know about Google My Business's Q&A feature.