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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Does Your E-Commerce Site Suffer from Duplicate Content?

Does Your Site Suffer From Duplicate Content

Recently, a website visitor reached out to us with a very common issue. They are a small business with an e-commerce website, and their product pages included mostly duplicate content. This is not uncommon, as many manufacturers and suppliers will provide businesses with product descriptions and images. Inevitably, this means there are potentially hundreds of websites with the exact same content. The question is, "Will Google penalize my e-commerce website for having duplicate content?"

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7 Common Small Business’ SEO Fears Debunked

Everything About SEO for Small Businesses

Business owners are experts in doing what they do best, which is running their own industry-specific organization. Most recognize the evolution of the internet and online marketing has expanded their customer base and streamlined many business processes. Still, it can be difficult to know which online efforts are worth pursuing.

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The Rise of Website Hacks

The Rise of Website Hacks

If it seems as if in recent months there has been a notable rise in website hacks, you are not alone in your analysis. In 2016 alone, there were data breaches in major organizations such as LinkedIn, Snapchat, UC Berkley, Wendy's and Dropbox. Even tech organizations such as Oracle and Cisco, along with federal government departments such as the Internal Revenue Service and the U.S. Dept. of Justice succumbed to attacks from hackers in 2016. Just this month, Google reported in its State of Website Security report that there was a 32% increase in the number of hacked sites in 2016.

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Is Your Website Still Using a Flash Player for Videos or Animations?

Google's New Rules on Using Flash Player for Web Video

One of the latest trends seen in web design is being pushed by one of the major browser players today: Google. If your website design is still using Adobe Flash Player, then Google is about to make it a little more difficult for visitors to use your site. In December 2016, Google provided the roll-out plan for the gradual phase out of Adobe Flash Player with the goal of replacing it completely with HTML5 on the Chrome browser.

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Trends in E-commerce Websites for Small Businesses in 2017

E-Commerce Website Trends for 2017

Internet Retailer predicts by 2018, U.S. customers alone will generate at least $400 billion in online spending. For small organizations, it is therefore vital to stay current with small business e-commerce website trends to meet the growing needs of customers.

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5 Practical Tips on How to Rank Well on Google

How to Rank Well on Google and Search Engines

Google continues to adapt its algorithm that determines how well your site pulls up in search results. As customers increasingly rely on mobile devices, it's more important than ever to find new ways to get a top Google ranking for your small business.

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Why Small Businesses Need a Mobile Responsive Website

Importance of Mobile Responsive Website for Small Businesses

It's no secret that most individuals now regularly use their smart phones as much, if not more than their laptops or PCs. This is particularly true for young people who often don't even bother to buy a traditional computer anymore but instead rely on their smartphone and perhaps a tablet device. According to SimilarWeb's State of Mobile Web US 2015 report, it is estimated that over 55% of users are accessing the internet via mobile devices. Each website of course is slightly different in its percentage of mobile users, but the trend is the same. The number of users are browsing the web from the convenience of their mobile device is on a continued rise.

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FAQ: How does Google My Business Display My Business Listing?

Google Search Results Explained

As we all know, Google has become so much more than just a search engine. As the world wide web has evolved, so has Google and its ability to address the needs of so many users. One area that continues to evolve is how Google displays your business information.

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SEO FAQ: What Are Considered "Bad" Backlinks?

Interconnected Internet: Backlinks to Your Website

As we discussed in a previous blog this year, backlinks are links on external sites that link back to your site. Backlinks can bring a larger number of users to your website through search engines because those links validate the quality of your website. In short, the more quality links that go back to your website, the higher search engines will rank you.

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SEO FAQ: What is Microdata (AKA Schema or Structured Data)?

What is Microdata

Sometimes, it is the small things that change the way search engines see and understand our websites. Microdata, which is a WHATWG (Web Hypertext Application Technology Working Group) HTML specification, is starting to be used more by search engines to help better categorize and sort websites. Previously, this specification was only used to nest metadata, another important SEO factor. You may also hear microdata referred to as structured data or schema markup – note that when developers and SEO companies are using any of these terms, they more than likely using them interchangeably, even though that may not be the “most” accurate. The important element is not which terminology is most appropriate, but what overall impact utilizing this unique tool can have on your web presence. For the sake of this article, we will refer to all three terminologies as simply “microdata.”

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