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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Google Analytics Analysis Part 3: See from Where Your Most Useful Traffic is Coming

google analytics analysis 3

Your small business online presence takes a bit of experimentation. You never know quite where the most valuable customers will come from, what campaigns will spike the best, and even which landing page designs direct the most sales. But using Google Analytics effectively takes out much of the guesswork by monitoring your click rates.  This data can show you where traffic comes from and where it goes once it reaches you.

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Google Analytics Analysis Part 2: Dive Deep Into Your Geographical Data

map of earth lights at night

Having a website means you can do business with virtually anyone. But having a site with Google Analytics means you can know from where your business and potential interest is originating. Knowing location details can help you either target your business more for a specific geographical region, or take note to spread your business's appeal to other cities, states and countries.

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Google Analytics Analysis Part 1: Read Your Google Analytics Data By Date

line graph on tablet

In June, we discussed how to effectively leverage Google Analytics for your website.  Due to the sheer volume and robustness of data provided by Google Analytics, small business owners can often get lost amongst the data and reports.  Today, we launch a three-part series that dives further into how to best use, read, and analyze your Google Analytics data.

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What are the Disadvantages and Limitations of Website Builders?

disadvantages of website builders

Do you need a website for your business? Are you thinking of using a website builder (i.e. Wix, GoDaddy Website Builder, Squarespace, etc.)? Do you know the disadvantages and limitations of most website builders?

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It's in the Data: 3 Tips to Effectively Leverage Google Analytics

Tips to Effectively Leverage Google Analytics

Google Analytics is a must-have tool for staying aware of the latest statistics and online trends on your site - from clicks, to page views, to traffic from specific devices. These solutions offer important insights into what people are doing on your website. Nearly anyone can experiment with the platform; however, using the platform effectively takes some skill.

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Does Your E-Commerce Site Suffer from Duplicate Content?

Does Your Site Suffer From Duplicate Content

Recently, a website visitor reached out to us with a very common issue. They are a small business with an e-commerce website, and their product pages included mostly duplicate content. This is not uncommon, as many manufacturers and suppliers will provide businesses with product descriptions and images. Inevitably, this means there are potentially hundreds of websites with the exact same content. The question is, "Will Google penalize my e-commerce website for having duplicate content?"

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7 Common Small Business’ SEO Fears Debunked

Everything About SEO for Small Businesses

Business owners are experts in doing what they do best, which is running their own industry-specific organization. Most recognize the evolution of the internet and online marketing has expanded their customer base and streamlined many business processes. Still, it can be difficult to know which online efforts are worth pursuing.

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Trends in E-commerce Websites for Small Businesses in 2017

E-Commerce Website Trends for 2017

Internet Retailer predicts by 2018, U.S. customers alone will generate at least $400 billion in online spending. For small organizations, it is therefore vital to stay current with small business e-commerce website trends to meet the growing needs of customers.

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5 Practical Tips on How to Rank Well on Google

How to Rank Well on Google and Search Engines

Google continues to adapt its algorithm that determines how well your site pulls up in search results. As customers increasingly rely on mobile devices, it's more important than ever to find new ways to get a top Google ranking for your small business.

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Why Small Businesses Need a Mobile Responsive Website

Importance of Mobile Responsive Website for Small Businesses

It's no secret that most individuals now regularly use their smart phones as much, if not more than their laptops or PCs. This is particularly true for young people who often don't even bother to buy a traditional computer anymore but instead rely on their smartphone and perhaps a tablet device. According to SimilarWeb's State of Mobile Web US 2015 report, it is estimated that over 55% of users are accessing the internet via mobile devices. Each website of course is slightly different in its percentage of mobile users, but the trend is the same. The number of users are browsing the web from the convenience of their mobile device is on a continued rise.

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