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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

FAQ: How does Google My Business Display My Business Listing?

Google Search Results Explained

As we all know, Google has become so much more than just a search engine. As the world wide web has evolved, so has Google and its ability to address the needs of so many users. One area that continues to evolve is how Google displays your business information.

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SEO FAQ: What Are Considered "Bad" Backlinks?

Interconnected Internet: Backlinks to Your Website

As we discussed in a previous blog this year, backlinks are links on external sites that link back to your site. Backlinks can bring a larger number of users to your website through search engines because those links validate the quality of your website. In short, the more quality links that go back to your website, the higher search engines will rank you.

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SEO FAQ: What is Microdata (AKA Schema or Structured Data)?

What is Microdata

Sometimes, it is the small things that change the way search engines see and understand our websites. Microdata, which is a WHATWG (Web Hypertext Application Technology Working Group) HTML specification, is starting to be used more by search engines to help better categorize and sort websites. Previously, this specification was only used to nest metadata, another important SEO factor. You may also hear microdata referred to as structured data or schema markup – note that when developers and SEO companies are using any of these terms, they more than likely using them interchangeably, even though that may not be the “most” accurate. The important element is not which terminology is most appropriate, but what overall impact utilizing this unique tool can have on your web presence. For the sake of this article, we will refer to all three terminologies as simply “microdata.”

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SEO FAQ: What Are Backlinks?

what are backlinks

Many of our small business clients say they hear that “backlinks” are one of the most important aspects of search engine optimization (SEO). It’s true that having the right backlinks helps your website get seen by people who are already interested in your topic and impacts your overall rank on search engines for designated keywords. Unfortunately, most small business owners do not fully understand what backlinks entail.

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SSL - Why is it a SEO Ranking Factor you MUST Consider? (Updated)

SSL Certificate

This post has been last updated as of to reflect new, critical information.

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Is Your Website Up To Date? 4 Web Design Trends Seen in 2015

Responsive Web Design

With all of the new features that world of web design has seen in the past year, it can be frustrating to figure out which trends to implement in order to keep your website relevant and up-to-date. To help you, we have compiled a list of the 4 trends or new features seen consistently in web design that may impact user experience.

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6 Commonly Asked Questions About SEO Companies

SEO Factors for Ranking

What is Search Engine Optimization and how does it work?

Before we jump into various questions about evaluating SEO companies, we should first define Search Engine Optimization. Our team made a white board video explaining the three primary components of search engine optimization. You can watch it below:

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FAQ: Should We Redesign Our Company's Website?

Responsive Website Redesign

There are many benefits of redesigning your website. Web development companies, of course, appreciate when you are ready to pull the trigger on a new design from a financial perspective. But the bigger question remains, is redesigning my small business website really worth it?

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Is Your Website Informational, or Functional?

Functional Websites

In today's market, most small businesses recognize that having a website is imperative for the credibility as a company and a way to share information regarding services and products. However, a distinct difference exists between having a website that simply contains information on your company, versus a website that performs specified business functions. It is important to recognize that having a functional website can be extremely beneficial for your business – whether it be time or cost savings, efficiency, or lead generation.

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6 Types of Blog Topics for Small Businesses


Recently we wrote a blog on why your small business should have a blog. One of the challenges many small businesses have is finding inspiration for what to write about. We've compiled a list of 6 different types of blogs that we have found to be successful:

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