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As a small business owner, it’s extremely important to maintain a relationship with your clients. A great way to reach a wider audience is through email marketing. Email marketing lets you send a more personal message and sales pitch directly to clients' or potential customers inboxes. The best part? You have complete control of your email lists, meaning you can customize and target your lists to specific types of groups or segments so your subscribers are only seeing relevant content.
So, how do you know which email marketing service is best? The top contenders, MailChimp and Constant Contact, both seem popular and useful. However, we believe there's only one answer that keeps your clients and your wallet happy: MailChimp. These are the four reasons why MailChimp wins for small businesses in our opinion.
MailChimp is one of the only platforms that is initially free until you hit a certain number of subscribers. This means it’s completely free to sign up, maintain lists, and send emails up until you hit 2,000 subscribers. MailChimp also offers extensive e-commerce needs, which are available in two more tiers of payment options. It truly is a win-win for all types of small businesses!
MailChimp offers dozens of templates to pull from, making it easy to effectively communicate with your subscribers and share your message. Their customizable email templates include options such as basic layouts, and pre-built themes. In addition, the majority of their templates have drag-and-drop features. MailChimp makes building an email template easy and fun, especially for those who aren’t designers.
Not only do you have immediate analytics accessible on your account, you can also check while you're on the go with the MailChimp app. Every small business owner wears multiple hats and works long hours, so staying up-to-date with your client base and knowing how each email performs is integral to insight and improvement. This also allows for you to better monitor trends and activity reports so you can improve future email content, sending times, etc.
With MailChimp, you can setup a targeted series of emails that send when triggered by a specific action. The convenience of setting autoresponders is a headache-free process with many rewards to follow. No more worrying about getting to inbox zero every day. You can reach out to each and every client inquiry with the help of MailChimp and provide customized (and digital-age) services.
Contact us for more information on starting a beautiful and professional email marketing strategy.