When it comes to the business world, having a strong business card is the key to starting new relationships. From networking with possible clients, connecting with business professionals in your industry, contacting leads, recruiting new hires, using the right business card puts you and your business at an advantage. A specially designed business card can help promote your business uniquely, and set you apart from competitors. Here are some key reasons why having a distinguished business card is the right decision for everyone.

close-up of hand holding blank business card

Build a Strong Brand 

If your business card is a generic one, not only do you risk getting lost in the crowd, you also risk losing a valuable opportunity to forge a strong connection to your brand. Ensure your business card is aesthetically appealing and connects back to your organization.  This strategy will help you build an integrated look and feel for your brand. 

Set Yourself Apart 

Depending on their role, clients and potential employees likely receive numerous business cards any given week. You want to make sure that your business card stands out among all of these, and the business card must also fit your needs from a practical sense. There are many ways to personalize your business card with relevant info and resources:

These tips can make your card remarkable, and by extension, will make you memorable. By implementing some of the above customizations, you'll be one step closer to creating strong relationships within your network. 

Consider Additional Elements

If you take advantage of a distinguished, personalized business card, you and your employees might even come up with new ways of using it. Including coupons, statements, appointment areas, conversation starters, or interesting facts about who you are on the back of your card might help you make a new connection with a client or potential employee that wouldn't have been possible if you used a generic card. All of this will help firmly position your brand as innovative and interesting to both clients and potential new recruits. 

Even in the online world of today, business cards still hold prominence in establishing your brand and relationship with business contacts.  Contact us to begin designing a custom business card today.