Igniting Business Blog

Keeping track of who was present during business hours for various reasons can be a good practice, especially when it comes to following up with these visitors. For retail businesses, this could be a way to reach out to them with special promotions or coupons. For meetings or office check-ins, collect customer contact information with sign in sheets, website forms, business cards, etc. There are many useful and creative ways for a small business to use customer contact information to better market to their customers.

Many small businesses know the positive impact link-building can have on a website's ranking power on search engines like Google. However, coming up with unique ways to gain backlinks can be challenging. The following are five unique ways to gain links to your website:

What is one of the best ways to visually promote and brand your company on Facebook? If your answer is "video", you're spot on. But do you use video to maximum effect for your page? Unless you're also using video as your Facebook page's cover image, you're missing out on a powerful tool to catch page visitors' eyes.

In a recent blog post, we discussed why quality content is important. For this post, we’ve come up with a few easy tips on how to create good, quality content and put your company in front of many potential clients. Content marketing is creating content for your blog, email marketing, social media, etc. that drives visitors to your website.

Getting started in social media can be daunting. While the number of social media platforms available can seem intimidating, starting with one social networking site that works best for your small business will help you manage, maintain, and eventually grow your online presence. Here's how:

If you're looking to increase the amount of organic traffic your website, search-engine optimization (SEO) is likely on your radar. SEO is, at its core, the use of specific strategies that help search engines understand when content is relevant to a specific search. The job of a search engine like Google is to match the user's query with the best possible web page. As a result, the goal of those creating website content is to make sure that search engines recognize the website as having valuable content and being as credible as possible.

The Group feature is not new to the Facebook platform, but it promises to be more relevant since Mark Zuckerberg's announcement in early 2018 that they're changing what content appears on users' News Feeds. This change includes showcasing fewer organic posts from business Pages and more from Groups and friends. So, while having a business Page on Facebook is still important, it's may also wise to incorporate activity with a Facebook Group as part of your social strategy.

While you may try to avoid it, sometimes your e-commerce business will run out of a particular item. How you deal with out of stock inventory can be significant to your online brand and customer satisfaction. In this post, we will provide insight on why it is important to have a strategy to deal with out of stock inventory. We will also provide some tips on how to avoid permanently losing customers over a temporary situation.

Businesses and consumers will soon see the effects of recent advancements in exciting technologies such as artificial intelligence (AI), 5G telecommunications, voice searches, and virtual reality (VR). In fact, some of these are being used right now! In the not-so-distant future, it will seem bizarre that people used to interact with the World Wide Web only using their fingertips. Afterall, who thought smartphones and mobile devices would be as ubiquitous and as widely used as they are today? As technologies such as VR and AI continue to grow exponentially, both businesses and consumers will be presented with a whole new level of interaction with technology, that which is rich in visual stimulation and intuitive, intellectual responsiveness. Any small business paying attention to and investing in these newer technologies, stands poised to move far ahead of their competition.

A new year gives us all a chance to start fresh and try new things and marketing is no exception. Though it's still early in 2019, it's actually the right time for your small business to consider new trends in website design. Web pages are much like fashion trends; you can often tell when they're outdated and not just cute vintage. With smaller finances and resources than larger businesses, you may be thinking it's impossible to keep your small business's web page up-to-date with the latest web design trends. But many new trends out there are actually relatively simple and meant to only enhance customer's experiences on your website, as well as increase productivity on your end. Here are some current web design trends you should keep in mind in 2019: