Igniting Business Blog

When most people consider content marketing, they focus almost entirely on creating the actual content. While that's important, as you need to have quality content to grab and hold your audience's attention, a creator needs to also have a plan for how they're going to get people to pay attention to the content. Otherwise, your message will easily be lost in the shuffle.

Pay-per click marketing, commonly shortened to just PPC, is one of the most popular methods of advertising on the Internet. While it may seem simple at first glance, it takes a lot of hard work and experience to get the most out of a PPC marketing campaign.

We often hear confusion from small businesses about the best way to generate, utilize, and promote content.  In the hustle and bustle of running a small business, the benefit of consistent content generation can often be overlooked.  If you're trying to up your content generation strategy, here are some little changes your small business should consider.

Our President of Igniting Business, Ben Seidel has recently been appointed to the Board of Directors of the Lee's Summit Chamber of Commerce. Ben will begin his three year term in January 2016. Ben is excited to be contributing to the Chamber's Board new ideas focusing on engaging and assisting small businesses in their journey for growth. Additionally the Chamber will benefit from Ben's background in technology and marketing as they continue to explore new avenues to engage existing Chamber members. We have confidence that this appointment will benefit all involved.

As technology advances, devices get smaller and more capable than ever before. The idea of the "ultrabook" first appeared in 2008 with the MacBook Air, and it sparked a wave of new devices, aiming to be extremely portable and convenient for on-the-go users. Now, there are many options from many companies to fit the niche of lightweight productivity. Apple made headlines recently when they introduced the new MacBook, making it slim, light, and fast, a tremendous upgrade from the previous MacBook, discontinued in 2010.

When looking to purchase a new device, common questions include "What kind? What will work best for our employees? What's the difference?" These are all valid questions, and very important when deciding on a computer, especially in the business setting.

Release Date and Strategy

Windows 10 will officially release on July 29 and will be available for free upgrade of all Windows 7 and Windows 8.1 users. This free option is available for one year, followed by Windows 10 Home costing $119 and Windows 10 Pro costing $199 as the two most popular Windows suites. In the taskbar at the bottom right of Windows user desktops is a Windows logo that can be clicked in order to start the process to reserve your copy of Windows 10. Once providing your email, Microsoft will email you a confirmation.

Announcing a new team member – Andrew Dominick.

The Igniting Business team is excited to announce that we are continuing to grow and add new members to our team – this one in the Kansas City Office where Andrew Dominick will be joining Ben Seidel and Linda Consiglio as a Web and IT Specialist.