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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Video Marketing Part 3: Capturing and Retaining Your Video Audience on Social Media

Video Marketing Part 3 Capturing and Retaining Your Video Audience on Social Media

As we discussed in Part 2 of this series, hooking your audience’s attention is vital to the success of your video marketing efforts. However, to grab that attention, your small business must create the right videos tailored for the right platforms.

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Three Reasons Why Should You Invest in Technology for Your Small Business

Three Reasons Why Should You Invest in Technology for Your Small Business

Small businesses are built on a foundation of information. Whether it's your list of clients, your expertise, or how your software or online tools help businesses go about their business, the collection and careful use of that information is critical. Even if it seems like you can keep going with what you already have, technology will improve your current processes and accelerate your small business to a new level.

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Video Marketing Part 2: How to Hook Your Audience through Videos

Video Marketing 2 How to Hook Your Audience

In Part 1 of our series, we discussed the benefit of incorporating videos into your marketing strategy.  People enjoy consuming video media online. It's easier than reading, more engaging than audio-only content, and is a great way to mix entertainment and education. Finding the right balance between entertainment and promotion is critical when it comes to using video marketing to bring in new customers and to strengthen your customer base. Your videos shouldn’t be aggressively promotional because that's not the content most people desire and watch.

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How to Improve Project Management

How to Improve Project Management

When it comes to project management, organizing even a small team can be overwhelming.  Whiteboards get erased, sticky notes get lost, and email chains become too long to read. In order to get more done, on-time and better than ever, your team might benefit from a project management tool. With a web-based app, a team-oriented interface, and virtually infinite integrations, this type of tool is the key to improving your project management.

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Video Marketing Part 1: Humanize Your Small Business through Video

video marketing 1 humanizing you small business

Small businesses can be at a disadvantage when it comes to video marketing. You don't necessarily have the immediate brand recognition of a behemoth brand like Walmart, and you clearly don't have the marketing budget of a quality car-brand like Cadillac. But small businesses have their own unique strengths when it comes to reaching out to potential customers. Here's how to leverage those strengths with powerful video content:

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BONUS Google Analytics Part 4: Use Behavior Flow to Compare Your Expectations to Traffic Patterns

google analytics 4 behavior flow charts

Over the past several weeks, we have written a three-part series on better understanding and analyzing your Google Analytics data.  Today, we’re wrapping up that series with a bonus fourth part (surprise!) focused on comparing your expectations to actual results.

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Top 5 SEO (Search Engine Optimization) Trends to Consider This Year

top 5 seo trends

Successful business owners know the power of staying abreast of search engine optimization (SEO) trends. Falling behind means losing rankings and potential customers.  These are five SEO trends to consider as we enter the latter half of 2017.

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Google Analytics Analysis Part 3: See from Where Your Most Useful Traffic is Coming

google analytics analysis 3

Your small business online presence takes a bit of experimentation. You never know quite where the most valuable customers will come from, what campaigns will spike the best, and even which landing page designs direct the most sales. But using Google Analytics effectively takes out much of the guesswork by monitoring your click rates.  This data can show you where traffic comes from and where it goes once it reaches you.

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Hacks on Remote Desktop Apps: What They Are and How Businesses Can Protect Themselves

code on computer screen

By providing the necessary tools that empower remote employees to communicate and work with each other, remote desktop apps equalize the playing field of modern business by enabling any business to tap into an enormous, global talent pool.  However, with benefits come risks, and many remote desktop apps possess documented and ongoing vulnerabilities that make them susceptible to hackers. By keeping software up-to-date, using proper, high-quality security credentials, and monitoring security concerns, businesses can enjoy the benefits of remote desktop solutions and mitigate the security risks they pose as well.

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Google Analytics Analysis Part 2: Dive Deep Into Your Geographical Data

map of earth lights at night

Having a website means you can do business with virtually anyone. But having a site with Google Analytics means you can know from where your business and potential interest is originating. Knowing location details can help you either target your business more for a specific geographical region, or take note to spread your business's appeal to other cities, states and countries.

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