Igniting Business Blog

Join us in welcoming Don Sides to our team as IT Manager.

The Igniting Business team is excited to announce that we are continuing to grow and add new members to our team.  Don Sides joined our team on November 13^th as our IT Manager.  Don will be located in our Columbia, MO office but will service our clients nationally. 

Your company’s website is one of your best marketing engines.  It doesn’t sleep, require vacation, call-in sick, and it works 24x7. Some of the most effective ways to keep visitors on your site are universally known: have good content, solve your visitors' problems, and always have related articles in the wings. But having an effective website design is just as important as having good content. Here are a few ways to keep your visitors on your site longer. 

As we discussed in Part 2 of this series, hooking your audience’s attention is vital to the success of your video marketing efforts. However, to grab that attention, your small business must create the right videos tailored for the right platforms.

Small businesses are built on a foundation of information. Whether it's your list of clients, your expertise, or how your software or online tools help businesses go about their business, the collection and careful use of that information is critical. Even if it seems like you can keep going with what you already have, technology will improve your current processes and accelerate your small business to a new level.

In Part 1 of our series, we discussed the benefit of incorporating videos into your marketing strategy.  People enjoy consuming video media online. It's easier than reading, more engaging than audio-only content, and is a great way to mix entertainment and education. Finding the right balance between entertainment and promotion is critical when it comes to using video marketing to bring in new customers and to strengthen your customer base. Your videos shouldn’t be aggressively promotional because that's not the content most people desire and watch.

When it comes to project management, organizing even a small team can be overwhelming.  Whiteboards get erased, sticky notes get lost, and email chains become too long to read. In order to get more done, on-time and better than ever, your team might benefit from a project management tool. With a web-based app, a team-oriented interface, and virtually infinite integrations, this type of tool is the key to improving your project management.

Small businesses can be at a disadvantage when it comes to video marketing. You don't necessarily have the immediate brand recognition of a behemoth brand like Walmart, and you clearly don't have the marketing budget of a quality car-brand like Cadillac. But small businesses have their own unique strengths when it comes to reaching out to potential customers. Here's how to leverage those strengths with powerful video content:

Over the past several weeks, we have written a three-part series on better understanding and analyzing your Google Analytics data.  Today, we’re wrapping up that series with a bonus fourth part (surprise!) focused on comparing your expectations to actual results.

Successful business owners know the power of staying abreast of search engine optimization (SEO) trends. Falling behind means losing rankings and potential customers.  These are five SEO trends to consider as we enter the latter half of 2017.

Your small business online presence takes a bit of experimentation. You never know quite where the most valuable customers will come from, what campaigns will spike the best, and even which landing page designs direct the most sales. But using Google Analytics effectively takes out much of the guesswork by monitoring your click rates.  This data can show you where traffic comes from and where it goes once it reaches you.