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When it comes to project management, organizing even a small team can be overwhelming. Whiteboards get erased, sticky notes get lost, and email chains become too long to read. In order to get more done, on-time and better than ever, your team might benefit from a project management tool. With a web-based app, a team-oriented interface, and virtually infinite integrations, this type of tool is the key to improving your project management.
Small businesses can be at a disadvantage when it comes to video marketing. You don't necessarily have the immediate brand recognition of a behemoth brand like Walmart, and you clearly don't have the marketing budget of a quality car-brand like Cadillac. But small businesses have their own unique strengths when it comes to reaching out to potential customers. Here's how to leverage those strengths with powerful video content:
Over the past several weeks, we have written a three-part series on better understanding and analyzing your Google Analytics data. Today, we’re wrapping up that series with a bonus fourth part (surprise!) focused on comparing your expectations to actual results.
Successful business owners know the power of staying abreast of search engine optimization (SEO) trends. Falling behind means losing rankings and potential customers. These are five SEO trends to consider as we enter the latter half of 2017.
Your small business online presence takes a bit of experimentation. You never know quite where the most valuable customers will come from, what campaigns will spike the best, and even which landing page designs direct the most sales. But using Google Analytics effectively takes out much of the guesswork by monitoring your click rates. This data can show you where traffic comes from and where it goes once it reaches you.
By providing the necessary tools that empower remote employees to communicate and work with each other, remote desktop apps equalize the playing field of modern business by enabling any business to tap into an enormous, global talent pool. However, with benefits come risks, and many remote desktop apps possess documented and ongoing vulnerabilities that make them susceptible to hackers. By keeping software up-to-date, using proper, high-quality security credentials, and monitoring security concerns, businesses can enjoy the benefits of remote desktop solutions and mitigate the security risks they pose as well.
Having a website means you can do business with virtually anyone. But having a site with Google Analytics means you can know from where your business and potential interest is originating. Knowing location details can help you either target your business more for a specific geographical region, or take note to spread your business's appeal to other cities, states and countries.
In June, we discussed how to effectively leverage Google Analytics for your website. Due to the sheer volume and robustness of data provided by Google Analytics, small business owners can often get lost amongst the data and reports. Today, we launch a three-part series that dives further into how to best use, read, and analyze your Google Analytics data.
When writing website copy or content for your business, keywords are a huge factor for SEO. The right keywords rank you higher on Google's search results, so achieving this requires the right tools and resources. One such tool is Google's Keyword Planner, which has features such as searching for new keywords, seeing how they work with current marketing trends, and multiplying keyword lists together to generate fresh keywords. Here are some tips on how to properly use Google’s Keyword Planner.
