Igniting Business Blog

In June, we discussed how to effectively leverage Google Analytics for your website.  Due to the sheer volume and robustness of data provided by Google Analytics, small business owners can often get lost amongst the data and reports.  Today, we launch a three-part series that dives further into how to best use, read, and analyze your Google Analytics data.

When writing website copy or content for your business, keywords are a huge factor for SEO. The right keywords rank you higher on Google's search results, so achieving this requires the right tools and resources. One such tool is Google's Keyword Planner, which has features such as searching for new keywords, seeing how they work with current marketing trends, and multiplying keyword lists together to generate fresh keywords. Here are some tips on how to properly use Google’s Keyword Planner.

We are excited to announce that Benjamin Liu transitioned roles at Igniting Business to our Marketing and Web Specialist. He will be located in our Lee’s Summit office.

Do you need a website for your business? Are you thinking of using a website builder (i.e. Wix, GoDaddy Website Builder, Squarespace, etc.)? Do you know the disadvantages and limitations of most website builders?

As a small business, social media platforms such as Facebook are a great way to stay in front of your target audience. Along with gaining an audience through your posts, your business can also place ads through Facebook. The social media platform has paid advertising available for various objectives, including awareness, conversion, and consideration with many options available within them to put together a great ad.

Social media is evolving rapidly, which means that there are frequent changes to mainstay platforms such as LinkedIn. As LinkedIn continues to grow and gain more users, there have been significant changes to the platform itself. Most recently, LinkedIn has rolled out a fresh and new look to personal, and more importantly company pages. Not only does the platform have a new look, but they’ve added advanced features to more effectively utilize the professional social network.

Data analysis can allow a small business owner to interpret historical results and analyze how those results might impact future trends. In our recent blog on June 28th, we discussed what business intelligence is and the purpose of data analysis. However, the question remains, how can a small business owner gather data for analysis?

Instagram is one of the most accessible and most popular social media platform when it comes to advertising with unique images. If you are trying to expand your reach and stay connected with your customers, an Instagram account is a great way to do just that and here’s why.

As a small business, you often need to work twice as hard as promote your company and bring customers in, but also to be able to operate day-to-day. Small businesses commonly have small budgets and limited resources to allocate towards maintaining and improving their technology infrastructure. However, there are many affordable devices on the market today that will have your small business up and running as successfully as your competitors.

Real data analysis of the market can be defined as the research, condensing, illustration, and interpretation of hard data gathered from numerous sources. The data that is gathered and analyzed offers businesses insight into what is currently driving the markets, thus allowing companies to better determine their next step.