Igniting Business Blog

Successful business owners know the power of staying abreast of search engine optimization (SEO) trends. Falling behind means losing rankings and potential customers.  These are five SEO trends to consider as we enter the latter half of 2017.

Your small business online presence takes a bit of experimentation. You never know quite where the most valuable customers will come from, what campaigns will spike the best, and even which landing page designs direct the most sales. But using Google Analytics effectively takes out much of the guesswork by monitoring your click rates.  This data can show you where traffic comes from and where it goes once it reaches you.

Having a website means you can do business with virtually anyone. But having a site with Google Analytics means you can know from where your business and potential interest is originating. Knowing location details can help you either target your business more for a specific geographical region, or take note to spread your business's appeal to other cities, states and countries.

Introducing CCUA and the Campaign

In June, we discussed how to effectively leverage Google Analytics for your website.  Due to the sheer volume and robustness of data provided by Google Analytics, small business owners can often get lost amongst the data and reports.  Today, we launch a three-part series that dives further into how to best use, read, and analyze your Google Analytics data.

We are excited to announce that Benjamin Liu transitioned roles at Igniting Business to our Marketing and Web Specialist. He will be located in our Lee’s Summit office.

Do you need a website for your business? Are you thinking of using a website builder (i.e. Wix, GoDaddy Website Builder, Squarespace, etc.)? Do you know the disadvantages and limitations of most website builders?

Social media is evolving rapidly, which means that there are frequent changes to mainstay platforms such as LinkedIn. As LinkedIn continues to grow and gain more users, there have been significant changes to the platform itself. Most recently, LinkedIn has rolled out a fresh and new look to personal, and more importantly company pages. Not only does the platform have a new look, but they’ve added advanced features to more effectively utilize the professional social network.

Data analysis can allow a small business owner to interpret historical results and analyze how those results might impact future trends. In our recent blog on June 28th, we discussed what business intelligence is and the purpose of data analysis. However, the question remains, how can a small business owner gather data for analysis?

As a small business, you often need to work twice as hard as promote your company and bring customers in, but also to be able to operate day-to-day. Small businesses commonly have small budgets and limited resources to allocate towards maintaining and improving their technology infrastructure. However, there are many affordable devices on the market today that will have your small business up and running as successfully as your competitors.