Igniting Business Blog

Google continues to adapt its algorithm that determines how well your site pulls up in search results. As customers increasingly rely on mobile devices, it's more important than ever to find new ways to get a top Google ranking for your small business.

Often when you're just getting your company off the ground, everyone wears multiple hats. While this means that you can hire fewer employees, it also means that certain jobs aren't being given the undivided attention they need, including IT needs. When you have a small team, you don't necessarily need to have a full IT department. However, you can get all the benefits of having an IT department through outsourcing to a local, trusted IT service provider.

It's no secret that most individuals now regularly use their smart phones as much, if not more than their laptops or PCs. This is particularly true for young people who often don't even bother to buy a traditional computer anymore but instead rely on their smartphone and perhaps a tablet device. According to SimilarWeb's State of Mobile Web US 2015 report, it is estimated that over 55% of users are accessing the internet via mobile devices. Each website of course is slightly different in its percentage of mobile users, but the trend is the same. The number of users are browsing the web from the convenience of their mobile device is on a continued rise.

Upon reaching our 5th year of service, we are excited to announce that our team continues to expand! This past week we had a new team member join us out of our Columbia, Missouri office. Luke Crepeau will serve as a Web and IT Specialist, helping all clients with web and tech needs.

At Igniting Business, we’re celebrating our 5-year anniversary in 2017! We couldn’t be more thankful for our amazing clients and team. We began our company in Columbia, Missouri. As we reflect over our past five years, we thought it was only fitting to mention the five things we love most about Columbia.

New year, new habits, right? Technology is a must-have in every business and for small businesses, this is no exception. Sure, a lack of money and resources makes staying up-to-date with well-known companies an uphill battle. But many technology tools for small businesses cost little-to-nothing to use. A lot of the time, all you need to do is sign up for an account.

I started Igniting Business in 2012 as a Junior attending Mizzou. I am a web developer and technology fanatic who began creating websites for corporate clients while still in my teenage years. As I developed websites for small businesses, I found that these companies also needed affordable and professional IT and marketing services that they could trust. To meet the growing needs of our clients and by applying both my experience in technology and education in marketing and economics, I envisioned Igniting Business. We started Igniting Business out of my college apartment with a goal to help small businesses succeed.

When it comes to your website, online marketing, and social media, visual content is quickly becoming a leading aspect to promoting your business, your products, and the work you do. So how do you decide between original photos and stock photography? Here are 3 reasons why we feel original photos are almost always a better option.

As we all know, Google has become so much more than just a search engine. As the world wide web has evolved, so has Google and its ability to address the needs of so many users. One area that continues to evolve is how Google displays your business information.

In a world where potential customers are exposed to advertising nearly every waking minute, it's tough to create an effective message that truly resonates with your target market. That's where effective social media implementation and marketing comes into play, but how to decide which social media platforms are best for your small business is a challenge on its own. Marketing via social media is so much more than simply posting to Twitter, Facebook, Snapchat, Google+, or Instagram. If all you're doing is posting blindly, you might as well be casting a net into the open ocean. It looks promising, but you're not likely to catch what you’re looking for, or anything at all.