Igniting Business Blog

Do you need a website for your business? Are you thinking of using a website builder (i.e. Wix, GoDaddy Website Builder, Squarespace, etc.)? Do you know the disadvantages and limitations of most website builders?

Social media is evolving rapidly, which means that there are frequent changes to mainstay platforms such as LinkedIn. As LinkedIn continues to grow and gain more users, there have been significant changes to the platform itself. Most recently, LinkedIn has rolled out a fresh and new look to personal, and more importantly company pages. Not only does the platform have a new look, but they’ve added advanced features to more effectively utilize the professional social network.

Data analysis can allow a small business owner to interpret historical results and analyze how those results might impact future trends. In our recent blog on June 28th, we discussed what business intelligence is and the purpose of data analysis. However, the question remains, how can a small business owner gather data for analysis?

As a small business, you often need to work twice as hard as promote your company and bring customers in, but also to be able to operate day-to-day. Small businesses commonly have small budgets and limited resources to allocate towards maintaining and improving their technology infrastructure. However, there are many affordable devices on the market today that will have your small business up and running as successfully as your competitors.

Real data analysis of the market can be defined as the research, condensing, illustration, and interpretation of hard data gathered from numerous sources. The data that is gathered and analyzed offers businesses insight into what is currently driving the markets, thus allowing companies to better determine their next step.

Google Analytics is a must-have tool for staying aware of the latest statistics and online trends on your site - from clicks, to page views, to traffic from specific devices. These solutions offer important insights into what people are doing on your website. Nearly anyone can experiment with the platform; however, using the platform effectively takes some skill.

LinkedIn, once just a social media site where people could connect to find employment, has now grown to become a hub for business marketing and thought leadership. Business owners, job seekers, and others have found that LinkedIn is extremely helpful in developing marketing and thought leadership, thereby increasing business owners' working knowledge of how to stay successful and thriving.

Social media's biggest player, Facebook, frequently changes their algorithm. This algorithm determines the content users see in their news feed, and the order in which it appears. For the best chance of success on the platform, your company's social media strategy needs to change with the algorithm.

Recently, a website visitor reached out to us with a very common issue. They are a small business with an e-commerce website, and their product pages included mostly duplicate content. This is not uncommon, as many manufacturers and suppliers will provide businesses with product descriptions and images. Inevitably, this means there are potentially hundreds of websites with the exact same content. The question is, "Will Google penalize my e-commerce website for having duplicate content?"

You may have seen this software advertised one way or another on the Internet, but do you know what it is and what amazing things it can do for your business? Microsoft Azure is a cloud computing platform released in February 2010 that has taken the world by storm with its capabilities in flexible hardware platforms and data storage.