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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

3 Critical Reasons Original Photos Are Better than Stock Photography

Photography Shoot with Client

When it comes to your website, online marketing, and social media, visual content is quickly becoming a leading aspect to promoting your business, your products, and the work you do. So how do you decide between original photos and stock photography? Here are 3 reasons why we feel original photos are almost always a better option.

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FAQ: How does Google My Business Display My Business Listing?

Google Search Results Explained

As we all know, Google has become so much more than just a search engine. As the world wide web has evolved, so has Google and its ability to address the needs of so many users. One area that continues to evolve is how Google displays your business information.

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Effectively Reaching your Target Audience on Social Media Platforms

Effectively Reaching Target Audience

In a world where potential customers are exposed to advertising nearly every waking minute, it's tough to create an effective message that truly resonates with your target market. That's where effective social media implementation and marketing comes into play, but how to decide which social media platforms are best for your small business is a challenge on its own. Marketing via social media is so much more than simply posting to Twitter, Facebook, Snapchat, Google+, or Instagram. If all you're doing is posting blindly, you might as well be casting a net into the open ocean. It looks promising, but you're not likely to catch what you’re looking for, or anything at all.

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So Many Things to be Thankful for This Year

So Very Thankful

As we quickly approach our 5-year anniversary (January 2017!), we look back over the past five years and recognize the amazing blessings bestowed upon our company.

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Why Small Businesses Should Invest in Technology

Why Small Businesses Should Invest in Technology

Because of size and available resources, it's often difficult for small businesses to stay updated on the latest business trends. But one trend that your small business should focus on is advancing technology. It's something everyone uses on a daily basis and will make your daily work life much smoother.

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6 Reasons You Need Preventative Maintenance on Your Hardware

Preventative Maintenance for Your Hardware

When working with small businesses, we so often hear “Technology is great until it doesn’t work.” When it comes to your business, there is nothing worse than downtime because your technology isn’t working. Well how do you keep your technology working? After all, no one wants to be stuck in the stone age, right? The answer is maintenance.

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SEO FAQ: What Are Considered "Bad" Backlinks?

Interconnected Internet: Backlinks to Your Website

As we discussed in a previous blog this year, backlinks are links on external sites that link back to your site. Backlinks can bring a larger number of users to your website through search engines because those links validate the quality of your website. In short, the more quality links that go back to your website, the higher search engines will rank you.

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Featured Client: ICT Muscle & Joint Clinic

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Introducing ICT Muscle & Joint Clinic

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4 Benefits of Switching to Cloud VoIP Phone Systems for Your Small Business

Benefits of Cloud VoIP Phone Systems for Your Small Business

If you're looking to cut unnecessary costs for your business, or even just make phone communication and conferencing easier, you might want to consider switching to a VoIP phone solution. VoIP is an acronym for Voice over Internet Protocol and is a change in the way companies communicate. While the name sounds complicated, the service is not. In this article, we'll give you 4 reasons why switching to VoIP may be the best phone solution for your business.

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Why Visuals Are a Must for Social Media Posts

Importance of Social Media Visuals

With the universal shift of online communicating with friends, family, clients, prospective clients, etc., posting on social media can be one of the best ways to share updates about your business and industry resources. In regards to social media especially, your online audience sees these updates and resources and might share them with their network. But what pushes people to share, or even read the posts that pop up in their social media feeds? Essentially, your words are on component which draws current and potential members of your audience to your social media pages.

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