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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Why Visuals Are a Must for Social Media Posts

Importance of Social Media Visuals

With the universal shift of online communicating with friends, family, clients, prospective clients, etc., posting on social media can be one of the best ways to share updates about your business and industry resources. In regards to social media especially, your online audience sees these updates and resources and might share them with their network. But what pushes people to share, or even read the posts that pop up in their social media feeds? Essentially, your words are on component which draws current and potential members of your audience to your social media pages.

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Why You Should Invest in Paid Security Software vs. Free Security Software

Paid Security vs. Free Security Software

As the old saying goes, "the best things in life are free." While there's some truth to this, there are some great things that come with spending money. Especially when it comes to how your business runs. You have to spend money to make money. Security software is one area you should certainly be willing to invest in for your business, because the potential risk of not investing may be even more costly.

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SEO FAQ: What is Microdata (AKA Schema or Structured Data)?

What is Microdata

Sometimes, it is the small things that change the way search engines see and understand our websites. Microdata, which is a WHATWG (Web Hypertext Application Technology Working Group) HTML specification, is starting to be used more by search engines to help better categorize and sort websites. Previously, this specification was only used to nest metadata, another important SEO factor. You may also hear microdata referred to as structured data or schema markup – note that when developers and SEO companies are using any of these terms, they more than likely using them interchangeably, even though that may not be the “most” accurate. The important element is not which terminology is most appropriate, but what overall impact utilizing this unique tool can have on your web presence. For the sake of this article, we will refer to all three terminologies as simply “microdata.”

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Caitlin Seidel's New Role at IB

Caitlin Seidel Headshot

We are excited to announce that Caitlin Seidel will be transitioning into a new, full-time role within Igniting Business as VP, Operations & Finance. In addition to working with Igniting Business and our clients since 2012, Caitlin brings over four years of tax, auditing, bookkeeping, and consulting experience to the company, including experience with both small businesses and non-profit organizations.

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Systematically Tracking Your Marketing Efforts to Streamline Campaigns

Catalyst Post Tracking Marketing Efforts

Article originally featured in the Lee's Summit Chamber of Commerce's business magazine called Catalyst. You can see the original article in their magazine here:

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How to Strengthen Your Small Business's Brand Strategy for 2016

How to Strengthen Brand Strategy

In any field, it's important to have a strong brand strategy. Your company brand shows your customers how much you care about your business and the work you do. This approach is especially essential for small businesses, who can have many challenges to overcome to stay afloat, meaning it’s imperative their brand strategies come out swinging. Small businesses are often focused on the many other challenges of running their business, and their brand consistency and messaging is often addressed only as an afterthought. To make sure your small business's brand strategy is at its strongest, here are 4 tips on how to strengthen your small business's brand strategy.

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AMP (Accelerated Mobile Pages) - The Design Key to a Faster Mobile Experience


We’ve all been to a website that takes forever to load, and most of us don’t have time to wait. In the web design and technology world, faster is always better! Ironically, nothing turns off a potential customer faster than a glacier-slow website. The web development world is always trying to refine their techniques and tools in order to improve load times and now there is a new design tool that promises to do just that.

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SEO FAQ: What Are Backlinks?

what are backlinks

Many of our small business clients say they hear that “backlinks” are one of the most important aspects of search engine optimization (SEO). It’s true that having the right backlinks helps your website get seen by people who are already interested in your topic and impacts your overall rank on search engines for designated keywords. Unfortunately, most small business owners do not fully understand what backlinks entail.

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FAQ: How Can My Small Business Benefit from the Cloud?

Small Business Benefit from Cloud

Many small business owners have heard of the mysterious technological term, "The Cloud." However, they have never really been told what "The Cloud" is, so they remain in the dark as to whether their business is in the cloud, out of the cloud or perhaps even between clouds!

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What Are Facebook Live Videos and How Should Small Businesses Use Them?

Facebook Live Videos for Small Business

What are Facebook live videos and how should small businesses utilize them? If your small business has a company Facebook page but isn’t familiar with their new live videos feature, here's what you need to know.

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