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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

FAQ: How Can My Small Business Benefit from the Cloud?

Small Business Benefit from Cloud

Many small business owners have heard of the mysterious technological term, "The Cloud." However, they have never really been told what "The Cloud" is, so they remain in the dark as to whether their business is in the cloud, out of the cloud or perhaps even between clouds!

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What Are Facebook Live Videos and How Should Small Businesses Use Them?

Facebook Live Videos for Small Business

What are Facebook live videos and how should small businesses utilize them? If your small business has a company Facebook page but isn’t familiar with their new live videos feature, here's what you need to know.

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Our Columbia Office Has Relocated!

IB Columbia Office Relocating

 

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3 Reasons Custom-Built Computers Outperform and Outlast Off-the-Shelf Brand Machines

Benefits of Custom Built Computers
 

Many small business customers prefer custom-built computers over name brands, but why?

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SSL - Why is it a SEO Ranking Factor you MUST Consider? (Updated)

SSL Certificate

This post has been last updated as of to reflect new, critical information.

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4 New Features in Microsoft Office 2016 that Save Time

Office 2016 New Features
 

As you may have heard, Microsoft released Office 2016, and, recently, it has become available for download with existing Office 365 customers. If you think Office 2016 looks very similar to Office 2013, you’re quite right. At first glance, the changes are not necessarily very obvious in a visual nature. However, some of the new features in Microsoft Office 2016 can be significant time savers for small businesses, and the improved sharing and the integration methods can help your business collaborate at big business levels. Below we’ve identified four new features in Office 2016 that we think small businesses will appreciate:

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Why are Online Customer Reviews Important for Small Businesses?

Importance of Online Customer Reviews for Small Businesses

As a small business owner, you have put a significant amount of time and work into crafting the perfect website and promoting your company utilizing many different marketing methods. Yet, many small businesses forget the importance of encouraging customer reviews (also commonly called testimonials). Keep in mind that reviews are naturally useful on your website, but perhaps even more so, elsewhere on the web. If you are wondering why requesting customer reviews are worth the extra effort, consider the following reasons.

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The IB Team Has Grown - Welcoming Benjamin Liu

Benjamin Liu

Meet Benjamin Liu, our new Web and IT Analyst.

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FAQ: What is Content Marketing?

What is Content Marketing?

Contact marketing has been discussed a lot this past year among businesses as a great way to establish their brand online, and it’s arguably going to be even more important for 2016. We get comments from small business owners saying they often hear the phrase, but are not familiar with what it entails. For those who may be getting started in the online marketing realm, understanding what content marketing can be confusing at first.

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Is Your Website Up To Date? 4 Web Design Trends Seen in 2015

Responsive Web Design
 

With all of the new features that world of web design has seen in the past year, it can be frustrating to figure out which trends to implement in order to keep your website relevant and up-to-date. To help you, we have compiled a list of the 4 trends or new features seen consistently in web design that may impact user experience.

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