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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

How to Strengthen Your Small Business's Brand Strategy for 2016

How to Strengthen Brand Strategy

In any field, it's important to have a strong brand strategy. Your company brand shows your customers how much you care about your business and the work you do. This approach is especially essential for small businesses, who can have many challenges to overcome to stay afloat, meaning it’s imperative their brand strategies come out swinging. Small businesses are often focused on the many other challenges of running their business, and their brand consistency and messaging is often addressed only as an afterthought. To make sure your small business's brand strategy is at its strongest, here are 4 tips on how to strengthen your small business's brand strategy.

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AMP (Accelerated Mobile Pages) - The Design Key to a Faster Mobile Experience

AMP

We’ve all been to a website that takes forever to load, and most of us don’t have time to wait. In the web design and technology world, faster is always better! Ironically, nothing turns off a potential customer faster than a glacier-slow website. The web development world is always trying to refine their techniques and tools in order to improve load times and now there is a new design tool that promises to do just that.

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SEO FAQ: What Are Backlinks?

what are backlinks

Many of our small business clients say they hear that “backlinks” are one of the most important aspects of search engine optimization (SEO). It’s true that having the right backlinks helps your website get seen by people who are already interested in your topic and impacts your overall rank on search engines for designated keywords. Unfortunately, most small business owners do not fully understand what backlinks entail.

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FAQ: How Can My Small Business Benefit from the Cloud?

Small Business Benefit from Cloud

Many small business owners have heard of the mysterious technological term, "The Cloud." However, they have never really been told what "The Cloud" is, so they remain in the dark as to whether their business is in the cloud, out of the cloud or perhaps even between clouds!

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What Are Facebook Live Videos and How Should Small Businesses Use Them?

Facebook Live Videos for Small Business

What are Facebook live videos and how should small businesses utilize them? If your small business has a company Facebook page but isn’t familiar with their new live videos feature, here's what you need to know.

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Our Columbia Office Has Relocated!

IB Columbia Office Relocating

 

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3 Reasons Custom-Built Computers Outperform and Outlast Off-the-Shelf Brand Machines

Benefits of Custom Built Computers
 

Many small business customers prefer custom-built computers over name brands, but why?

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SSL - Why is it a SEO Ranking Factor you MUST Consider? (Updated)

SSL Certificate

This post has been last updated as of to reflect new, critical information.

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4 New Features in Microsoft Office 2016 that Save Time

Office 2016 New Features
 

As you may have heard, Microsoft released Office 2016, and, recently, it has become available for download with existing Office 365 customers. If you think Office 2016 looks very similar to Office 2013, you’re quite right. At first glance, the changes are not necessarily very obvious in a visual nature. However, some of the new features in Microsoft Office 2016 can be significant time savers for small businesses, and the improved sharing and the integration methods can help your business collaborate at big business levels. Below we’ve identified four new features in Office 2016 that we think small businesses will appreciate:

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Why are Online Customer Reviews Important for Small Businesses?

Importance of Online Customer Reviews for Small Businesses

As a small business owner, you have put a significant amount of time and work into crafting the perfect website and promoting your company utilizing many different marketing methods. Yet, many small businesses forget the importance of encouraging customer reviews (also commonly called testimonials). Keep in mind that reviews are naturally useful on your website, but perhaps even more so, elsewhere on the web. If you are wondering why requesting customer reviews are worth the extra effort, consider the following reasons.

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