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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

3 New Exciting Visual Trends in Web Design

employee designing website with background video on desktop computer

First impressions matter. Ensuring your web design meets the user expectations should, therefore, be a priority. With the majority of consumers turning to the web to find specific products and services, implementing the latest web trends to ensure your web design and business stands out from the rest is critical to growing your client base.

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All You Need to Know About Google My Business Short Names

igniting business google my business short name

Google continues to revolutionize the way small businesses market their solutions through online advertising, search engines, and Google My Business. Google My Business is a free platform launched in 2014, whose purpose is to give businesses more control of what appears when someone searches for them online.

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Attract New Clients Through Co-Marketing

small business owners agreeing on a co marketing plan

For small businesses, co-marketing can be a hugely beneficial strategy. Co-marketing is the strategy in which two, like-minded organizations partner together to promote each other’s product or service and expand their reach. If you’re looking for a fresh, new marketing tactic to help generate leads and strengthen partnerships, co-marketing is a great place to start.

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4 SEO Ranking Tips to Consider for Small Businesses

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Increasing traffic to your small business involves creation of a website with both your visitors and search engines in mind. Today, the market is search engine oriented as more and more consumers turn to Google to find a specific service/product. Small businesses with budgetary constraints can greatly benefit from the use of search engine optimization (SEO), as SEO effectively drives traffic to your website without incurring any advertisement costs.

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3 Tips for Small Business Success on Twitter

twitter app opened on iphone to start building online presence

Millions of people all over the world use Twitter every day to discuss issues that are interesting to them, from news events to daily life. Among these discussions, users love to interact with and follow brands that are appealing to them. Using this online platform to participate in discussions with potential customers and boost your online presence is a great business opportunity.

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How 360-Degree Product Photography Can Boost E-Commerce Sales

photographer holding camera for commercial photos

In a recent blog post, we discussed the importance of using high quality photos on e-commerce websites and for other marketing purposes. One way to implement high quality imagery in your e-commerce site is to use 360-degree product photography. If you have ever visited an automobile manufacturer website, you have likely seen 360-degree images in action for both exterior and interior views. 360-degree product photography has become a popular, consumer-driven trend that is rapidly becoming prominent.

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NAP and Your Local Online Strategy

business location marked on map graphic

NAP (Name, Address, and Phone number) is a vital part of a thriving local SEO strategy. A citation is a reference to your small business on the web. Citations are a factor that search engines use when deciding how to rank your small business in search results. That citation will often include your NAP, among other details about your small business.

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3 Ideas to Consider When Using Images for Marketing Purposes

photographers taking pictures of shoes to use for online marketing

The use of images and how we perceive them is one of the most important marketing tools available. When shopping in a store or online, purchases are made when customers connect visually to the items in front of them. For online shoppers, the images presented are crucial in helping them decide which item(s) they want to buy. Consider these ideas and learn how to use images to help you increase sales for your small business.

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Using E-Commerce to Bring Online Shoppers In-Store

customer browsing and purchasing item from e-commerce store

Online shopping is a consumer trend that is continuously growing. Traditional retailers, small stores, and boutiques might believe it hard to compete with Amazon and other large e-commerce companies. However, if you have a brick and mortar store, relying heavily on local customers, you can easily use e-commerce to bring those online shoppers into your store.

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Three Common Misconceptions About SEO

google search page open on laptop

Search Engine Optimization (SEO) is a valuable tool for small businesses, yet many small business owners are not certain of what SEO is, let alone what it actually does. Simply put, SEO is the methods used to increase a website’s ranking in search engines. These methods send signals to the engines, and the engines then use them to determine where the website should rank under what keywords. The better the rankings, the higher likelihood website traffic.

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