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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

3 Ways to Use Drones to Capture Captivating Video

camera on flying drone for digital marketing

Using aerial drone video is no longer a new idea in digital marketing. Today, more businesses are discovering the value of drone video as a marketing tool. Here are 3 ways you can use aerial video footage as part of your marketing arsenal.

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3 Reasons Why Small Business Owners Should Hire a Copywriter

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For many small businesses, blogging for business takes a back seat to other marketing and farming efforts. Therefore, the lack of original, high-quality content means less effective SEO, low search rank, and lower organic web traffic. However, strong content is a powerful magnet, attracting your target, building trust and credibility, and helping convert leads into clients.

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Collecting Customer Contact Information Makes a Difference in Marketing

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Keeping track of who was present during business hours for various reasons can be a good practice, especially when it comes to following up with these visitors. For retail businesses, this could be a way to reach out to them with special promotions or coupons. For meetings or office check-ins, collect customer contact information with sign in sheets, website forms, business cards, etc. There are many useful and creative ways for a small business to use customer contact information to better market to their customers.

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5 Ideas for Gaining Powerful Links to Your Website

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Many small businesses know the positive impact link-building can have on a website's ranking power on search engines like Google. However, coming up with unique ways to gain backlinks can be challenging. The following are five unique ways to gain links to your website:

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Stand Out and Use Video As Your Facebook Page's Cover Image

man records video to use as his businesses cover image on Facebook

What is one of the best ways to visually promote and brand your company on Facebook? If your answer is "video", you're spot on. But do you use video to maximum effect for your page? Unless you're also using video as your Facebook page's cover image, you're missing out on a powerful tool to catch page visitors' eyes.

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3 Tips to Writing Quality Content

typing quality content for website on laptop

In a recent blog post, we discussed why quality content is important. For this post, we’ve come up with a few easy tips on how to create good, quality content and put your company in front of many potential clients. Content marketing is creating content for your blog, email marketing, social media, etc. that drives visitors to your website.

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How to Choose the Right Social Media Platform for Your Business

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Getting started in social media can be daunting. While the number of social media platforms available can seem intimidating, starting with one social networking site that works best for your small business will help you manage, maintain, and eventually grow your online presence. Here's how:

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4 Common Frequently Asked Questions About SEO and Website Content

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If you're looking to increase the amount of organic traffic your website, search-engine optimization (SEO) is likely on your radar. SEO is, at its core, the use of specific strategies that help search engines understand when content is relevant to a specific search. The job of a search engine like Google is to match the user's query with the best possible web page. As a result, the goal of those creating website content is to make sure that search engines recognize the website as having valuable content and being as credible as possible.

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Use Facebook Groups for Marketing

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The Group feature is not new to the Facebook platform, but it promises to be more relevant since Mark Zuckerberg's announcement in early 2018 that they're changing what content appears on users' News Feeds. This change includes showcasing fewer organic posts from business Pages and more from Groups and friends. So, while having a business Page on Facebook is still important, it's may also wise to incorporate activity with a Facebook Group as part of your social strategy.

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Dealing with Inventory Shortages on E-Commerce Websites

temporarily out of stock stickers

While you may try to avoid it, sometimes your e-commerce business will run out of a particular item. How you deal with out of stock inventory can be significant to your online brand and customer satisfaction. In this post, we will provide insight on why it is important to have a strategy to deal with out of stock inventory. We will also provide some tips on how to avoid permanently losing customers over a temporary situation.

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