Web Design, SEO, and Marketing Tips and Trends

Check out our comprehensive blog where we cover important Web Design, SEO, and Marketing topics which impact small businesses like yours.

How to Create Attention-Grabbing Social Media Graphics to Improve Engagement

When it comes to your small business’ social media pages, your content should be attention-grabbing and interactive. No one wants to be scrolling social media just to read long blocks of text all day long. In fact, research conducted by BuzzSumo...
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WooCommerce Vs Shopify: Choosing the Best E-Commerce Platform for Your Small Business

When it comes to e-commerce websites, there are many different e-commerce solutions available, each offering their own unique set of functionalities. To ensure the success of your e-commerce store, it is important to choose an e-commerce platform that works best for...
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Why You Should Consider Replacing Your Microsoft Windows Server with a Synology NAS

Small businesses require effective ways to save, retrieve, co-author, backup, and share data among employees to boost their competitive advantage. However, maintaining and improving this technological infrastructure could be difficult for small businesses as they commonly have limited resources and small...
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5 Social Media Management Tools for Speed, Scheduling, Collaboration, and More

For many small business owners, managing all of your company’s social media accounts is not always the easiest task. From creating and scheduling posts to optimizing your social media platforms, social media management can be challenging and time consuming. Fortunately, there...
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6 Innovative Web Design Trends for 2022

As technology continues to evolve, new web design trends emerge. Throughout the last couple of years, ongoing events like the pandemic, the increased use of mobile devices, surging online purchasing behavior, sustainability issues, and the increased pressure on privacy and safety...
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9 Best Practices for Writing Product and Service Reviews

Publishing high-quality reviews products and services you either sell directly or recommend can offer your small business many benefits, including reducing customer anxiety, increasing customer trust, and boosting your business’ credibility. To help consumers discover your product or service reviews when...
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3 Small Business Benefits of Video Marketing

The popularity of video marketing is growing each day as more businesses embrace new trends, thanks to new social media platforms like TikTok, webinars, live streams, and YouTube. Today, video marketing can play a crucial role in your small business’ overall...
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5 Tips (and Handy Tools!) for Improving Your Local SEO Strategy

If you own a small brick-and-mortar business, it is essential to develop your local search engine optimization (SEO) strategy; otherwise, competing with other companies in your area can be challenging. Local SEO plays a critical role in putting your small business...
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5 Website Security Mistakes to Avoid

Technological development goes hand in hand with security risks. Big companies like Adobe, Home Depot, and Sony have fallen prey to hacking attempts. While you may assume your small business is safe due to your relative obscurity, small businesses undeniably make...
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Improve Your Website E-A-T (EAT) and SEO by AVOIDING These 5 Mistakes

You have probably heard of Google's E-A-T. The concept has been around since 2014 and has become a vital SEO element. Unfortunately, it is a term that confuses many people. Read on to find out what E-A-T is, its importance, and...
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5 Social Media Marketing Mistakes to Avoid

With over 4.55 billion people worldwide currently using social media on a regular basis, implementing social media marketing for your small business is essential. Done right, social media marketing can effectively promote your business, boost brand awareness, and increase traffic to...
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5 Best Practices for Responsive Web Design

Since 2015, Google and other search engines have continually placed more emphasis on mobile-friendly websites and today, mobile-friendliness is a direct ranking factor for displaying in search results. In order to improve your search engine rankings, boost traffic, and deliver a...
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4 Email Marketing Myths Your Small Business Should Know

Email marketing is one of the most effective marketing methods and a great way to connect with your current and potential customers. However, due to the outdated and incorrect advice found online, many small businesses have been deterred from venturing into...
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Important Google Algorithm Updates of 2021 for Small Business and Local SEO

Last Updated on December 16, 2021 Each year, Google evolves and introduces more updates to its algorithm to improve the search experience. This ensures its users browse on secure, accurate, and more relevant pages. Understanding Google’s major algorithm updates and their...
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5 E-Commerce Product Image Tips to Boost Online Sales

As of 2021, online shopping is more popular than ever. According to the U.S. Department of Commerce, online consumer spending went up by 32.4% in 2020 alone, making it the highest annual e-commerce growth in the country in over 20 years....
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4 Marketing Errors Your Small Business Should Avoid

In order to gain visibility, increase sales, and stay ahead of the competition, it is essential to have a strong marketing strategy in place. However, with so many marketing tips and tactics floating around, finding (and focusing) on what works for...
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4 Blogging Myths Your Small Business Should Ignore

Blogging is a form of content marketing that has been around for years. When done correctly, blogging can help your small business build engagement, boost your search engine rankings, and generate more leads. However, due to the ever-changing digital landscape, blogging...
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4 Advantages of Using Facebook Advertising

Today, online advertising is essential for your small business’ success. While there are various online advertising platforms available, each with their own set of unique benefits, it is important to determine which online advertising platform will work best for your small...
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4 Common Website Design Myths Your Small Business Should Know

When it comes to web design, there are numerous factors to consider and implement to ensure a quality, effective website for your small business. However, with an ever-evolving digital world and countless web design tips and tricks circulating the internet, deciphering...
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4 Link Building Mistakes Your Small Business Should Avoid

Link building is a crucial part of any search engine optimization (SEO) strategy, and implementing the right practices can make a world of difference in improving your small business search engine rankings. Keep reading to discover four common backlink building mistakes...
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5 Small Business Benefits of Hosting a Webinar

In order to reach potential and existing customers and generate revenue, it is critical for your small business to have an effective content marketing strategy in place. In this digital age, creating and hosting webinars is an important method to include...
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