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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Small Business Online Reviews Part 1: Why Online Reviews Are Important for Your Small Business

customer leaving online review of small business

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How to Determine Which Social Media Platforms Your Small Business Should Utilize

social media platforms used by small business owners

With many people working remotely nowadays and consumers searching for products/services online, staying active on social media has become more important than ever for small businesses. Formerly, people were more likely to hear about a new product or service by word of mouth or seeing an ad on TV. Today, people use social media as a way to connect with friends, family, and businesses, as well as give and receive reviews and recommendations regarding products, services, and businesses.

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Small Business E-Commerce Advice Part 2: Excel at Online Customer Service

small business excelling at online customer service

In our blog post last week, we discussed several tips for improving your small business’ e-commerce website to help generate traffic and boost sales. This week, we’re focusing in more on the importance of providing excellent customer service to your online customers.

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Small Business E-Commerce Advice Part 1: 4 Tips for Improving Your E-Commerce Website

customer using small business ecommerce website

Due to online advancements over the last few years, and in light of COVID-19, the majority of consumers today are turning online to find and purchase their desired products and/or services. As such, it’s not only important to have an e-commerce website, it’s essential to ensure that your small business’ e-commerce website is built well in order to provide your customers with a seamless online experience and keep them coming back for more. Keep reading to discover what online buyers look for and tips to help you improve your e-commerce website.

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3 Reasons Why COVID-19 Has Made SEO More Important Than Ever

consumers searching for small businesses online due to covid-19

With the United States beginning to open up again after COVID-19 kept it essentially closed the last few months, many people and businesses are beginning to find their way back to normal. However, normal now is different from the normal we once knew. Many of us are still attending school online or working from home, either full-time or on a hybrid schedule of virtual and in-person. People are also still assessing the amount of risk they want to take being out and about during this pandemic. With these new obstacles, it’s critical now more than ever for small businesses to invest in SEO and boost their online presence.

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4 Ways Online Marketing Keeps Your Small Business Connected with Customers

online marketing concepts for small businesses

Small businesses have faced many new challenges in the midst of COVID-19. One of these challenges is staying connected and accessible to your customers during the pandemic. Fortunately, online tools and marketing techniques continue to help provide an essential line of communication between your small business and your customers without a high cost. Check out these four ways online marketing can help your small business stay connected during these trying times.

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How E-A-T Can Benefit Your YMYL Website

small business using e-a-t and ymyl concepts to boost seo

As we recently discussed in a couple of our past blog posts, optimizing your YMYL webpages by establishing E-A-T is essential in improving your small business’ search engine ranking. To learn more about E-A-T, YMYL, and how these two concepts go hand in hand, keep reading below!

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Small Business Website Security – Balancing Costs and Consequences

website security code to protect small business website

Many small businesses struggle with the website security paradox. With limited budgets and security knowledge, many small businesses are left open to cyberattacks which, in turn, often cause financial losses. This paradox poses the question: why should a small business spend its limited resources on cybersecurity that cannot guarantee an unbreachable infrastructure? Many small business owners believe their business data is of limited value to cyber criminals, so they are unlikely to experience a cyberattack. However, this notion is not true, as small businesses often act as low-hanging fruit when it comes to hack attempts.

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Facebook and LinkedIn Tools Your Small Business Should Utilize During COVID-19

small business owner using facebook to boost online presence

In today’s world, utilizing social media is an excellent way to instantly connect with your customer base and provide important news and updates about your business. During the COVID-19 pandemic, social media usage has increased significantly. This means it's important now more than ever to make sure you are utilizing the tools and new features that social media platforms are providing and your target market is viewing.

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A Brief Overview of “YMYL” for Small Businesses

infographic of ymyl content

As a small business owner, you may be somewhat familiar with SEO and might have stumbled across the term "YMYL”. YMYL stands for Your Money or Your Life and is a quality evaluator developed by Google to monitor content that could impact the quality of consumers’ lives and/or finances.

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