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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Join us in welcoming Andrew Dominick, Web & IT Specialist, to our team!

andrew dominick
 

Announcing a new team member – Andrew Dominick.

The Igniting Business team is excited to announce that we are continuing to grow and add new members to our team – this one in the Kansas City Office where Andrew Dominick will be joining Ben Seidel and Linda Consiglio as a Web and IT Specialist.

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The Importance of Good Product Photography

Artificial Lighting vs Natural Lighting

Did you know that the majority of us learn best with the use of pictures, color association and observation? The importance of great product photography may make or break your website demand and especially your ecommerce sales. The more appealing and clear your products look, the more you will sell. This is really the case not just for products, but for any photographs featured on your website. The better they look, the more traffic you will drive in.

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Igniting Business Needs Your Vote for a $100,000 Grant Competition from Chase

Igniting Business in Chase Mission Main Street Grant

We are very excited to announce that we are in a competition to receive a $100,000 grant from the Chase Mission Main St Grants. This grant would be a tremendous help to our company as we grow our offices in Columbia and Kansas City. The funds would be put towards purchasing and upgrading equipment, staffing needs, and ultimately enabling us to better help our small businesses grow.

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USB Type-C: Rethinking USB

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Announcing New Honors

Danny Brugmann new Co-Chair of Education Sub-Committee

Our own Danny Brugmann has been appointed as Co-Chair of the Education Sub-Committee of the Small Business Committee for the Columbia Chamber of Commerce. Danny will be planning educational topics and speakers for the Small Business Committee. We are proud of you, Danny!

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6 Commonly Asked Questions About SEO Companies


SEO Factors for Ranking
 

What is Search Engine Optimization and how does it work?

Before we jump into various questions about evaluating SEO companies, we should first define Search Engine Optimization. Our team made a white board video explaining the three primary components of search engine optimization. You can watch it below:

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How to Set Realistic Marketing Goals

Setting Realistic Marketing Goals

Regardless of what type of business you own/run, setting realistic marketing goals is a challenge for anyone. It sounds like a simple task, but ends up feeling demanding and impractical. There are a few aspects people struggle with, like setting challenging yet achievable goals, or how many goals should you set and how often; every week or every year? Since any successful company needs marketing goals to run a good business, I have included a short list of great ways to make sure you're goals are realistic and productive.

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Google Changes the Recipe - Is My Site Responsive?

mailchimp desktop

Google announced earlier this year that their search engine algorithm will start rewarding websites that are "mobile-friendly." As the terms entails, this means that sites with responsive designs will gain an advantage in site rankings. This is Google's way of pushing people and businesses toward the goal of a mobile-friendly web. Since this search engine update has the potential to cause some substantial changes, it's important that you know what responsive design means.

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How to Upgrade Microsoft Lync to Skype for Business

Installing Windows Updates Lync
 

Many companies use Microsoft Lync as a communications tool both internally and for hosting virtual client meetings. We've seen quite a few improvements made to Lync; however, earlier this year, Microsoft announced that Lync would be replaced with Skype for Business.

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Have You Heard About The Free Windows 10 Upgrade?


 

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