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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

4 Ways Online Marketing Keeps Your Small Business Connected with Customers

online marketing concepts for small businesses

Small businesses have faced many new challenges in the midst of COVID-19. One of these challenges is staying connected and accessible to your customers during the pandemic. Fortunately, online tools and marketing techniques continue to help provide an essential line of communication between your small business and your customers without a high cost. Check out these four ways online marketing can help your small business stay connected during these trying times.

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How E-A-T Can Benefit Your YMYL Website

small business using e-a-t and ymyl concepts to boost seo

As we recently discussed in a couple of our past blog posts, optimizing your YMYL webpages by establishing E-A-T is essential in improving your small business’ search engine ranking. To learn more about E-A-T, YMYL, and how these two concepts go hand in hand, keep reading below!

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Small Business Website Security – Balancing Costs and Consequences

website security code to protect small business website

Many small businesses struggle with the website security paradox. With limited budgets and security knowledge, many small businesses are left open to cyberattacks which, in turn, often cause financial losses. This paradox poses the question: why should a small business spend its limited resources on cybersecurity that cannot guarantee an unbreachable infrastructure? Many small business owners believe their business data is of limited value to cyber criminals, so they are unlikely to experience a cyberattack. However, this notion is not true, as small businesses often act as low-hanging fruit when it comes to hack attempts.

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Facebook and LinkedIn Tools Your Small Business Should Utilize During COVID-19

small business owner using facebook to boost online presence

In today’s world, utilizing social media is an excellent way to instantly connect with your customer base and provide important news and updates about your business. During the COVID-19 pandemic, social media usage has increased significantly. This means it's important now more than ever to make sure you are utilizing the tools and new features that social media platforms are providing and your target market is viewing.

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A Brief Overview of “YMYL” for Small Businesses

infographic of ymyl content

As a small business owner, you may be somewhat familiar with SEO and might have stumbled across the term "YMYL”. YMYL stands for Your Money or Your Life and is a quality evaluator developed by Google to monitor content that could impact the quality of consumers’ lives and/or finances.

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5 Signs it is Time to Redesign Your Small Business Website

small business redesigning their small business website

As online trends are always changing, ensuring your website is up to date is crucial for your small business’ success. If it’s been a while since you've given your website a design update, it might be time to make some changes. Keep reading to check out five signs your website is in need of a redesign.

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Increase Your Small Business’ Traffic, Followers, and Conversion Rate with Online Advertising

small business owner investing in online advertising for small business

A great way to get your small business website noticed is through online advertising. With the majority of consumers today on YouTube, Instagram, Facebook, Twitter, and other social media platforms, as well as performing searches on Google and other search engines, online advertising is essential for your small business’ marketing strategy. Even better, many online advertising platforms work on a pay-per-click model, so you don't actually have to pay unless a potential customer clicks on your ad. Check out these signs below to know if your small business should start investing in online advertising.

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Understanding Google’s Core Web Vitals to Help Boost Your Small Business’ Website Ranking

small business owner evaluating googles core web vitals for website

In order to have and keep a successful and highly ranked small business website, tracking web performance metrics is important. Each of these metrics have different characteristics and impact various aspects of user experience. Because of the sheer volume of metrics, keeping track of all of them can be difficult. It can be hard for small business owners to even identify which ones are critical to track in any context.

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Expand Your Customer Base with a Well-Designed E-Commerce Website

customer purchasing product on small business ecommerce website

As a small business owner in today’s world, you most likely know the importance of having a well-designed website and keeping an active online presence. However, expanding your small business via e-commerce could be an essential next step, especially in light of COVID-19, with consumers now preferring to complete most of their shopping online. By selling your products online, you’ll be able to target new demographics, reach more potential customers, and increase sales.

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Value Proposition: A Critical Part of Your Small Business’ Marketing Strategy

value proposition infographic for small businesses

When it comes to marketing your small business, there's no shortage of methods, techniques, or tricks to try. Each marketing method such as content marketing, social media marketing, online advertising, email marketing, and more come with their own success stories and can help a business improve its bottom line, reach audiences, and grow overall. However, different marketing methods work for different companies.

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