Igniting Business Blog

YouTube's global reach is far and wide, with users spending a billion hours consuming video content. Average people can gain celebrity fame and there are videos suited for everyone's needs, so this platform will surely continue growth throughout the year. Video marketing has become popular among businesses, with companies publishing on average 18 videos a month and even more video content and media reserved in their library. Now that videos are a marketing staple, like other social platforms, your small business can grow its audience by capitalizing on trends. Keep an eye on and adopt these in the rest of 2018 and onward:

Your logo is arguably the most recognizable part of your business. People know who Pepsi and McDonalds are due to their iconic logos and their tie to their brand and products. But that doesn't mean you're limited to your original logo design. Logos, just like websites, have trends that can change year-to-year. If you're feeling it's time to give your logo a facelift, here are some design trends surfacing in 2018.

When customers search for a local business on Google, sometimes they have unanswered questions in their mind. Questions that, if answered, may capture their business. If left unanswered, these searchers may turn to another provider who successfully answers their question – this can all happen before the customer even decides to reach out to the potential vendor!  Google noticed the need for a Q&A section and added one for companies listed on Google My Business (GMB). As a small business owner using GMB, it's important to stay up-to-date on new tools like this and learn how to use them effectively. Let's go through some key elements your small business needs to know about Google My Business's Q&A feature.

It's easy to assume that being a small business, you'll be easily overlooked by hackers and other criminals, but sadly, that's not the case.

Social media continues to play a major role in the way we conduct our personal and business lives. Your peers and favorite organizations use social media to promote ideas and share with the global community. Additionally, successful brands use social media to shape their business's growth and connect with their customers. Your small business should follow suit to reach users and achieve results with your social media pages.

You hear the term "brand" all the time when people talk about business and marketing, but what does it actually mean to “brand your business?”   Is it having a cool logo, fancy graphics, and a great color scheme?  Well, yes, that certainly helps, but it also means much more.  A company's brand is the psychological and emotional associations that people make with its products and services.  It is how a company is perceived and what it means to people.  If you are not sure how to get started branding your business, here are three simple steps.

In a recent blog, we talked about how to budget for IT upgrades in your small business, but what if you can find the funds for those large investments? 

Almost everyone has a preferred method of learning new information, even if they don't completely realize nor understand their own effective learning style. Some people are visual learners and create connections with photos, videos, and media. Others need to read and follow written text in anecdotal or guided steps to gather information. If your small business wants to reach a wider audience, then it will need to deliver valuable content in a variety of formats. Delivering content in all the ways your users prefer to learn, ultimately, means you will capture a larger audience.

When it comes to the business world, having a strong business card is the key to starting new relationships. From networking with possible clients, connecting with business professionals in your industry, contacting leads, recruiting new hires, using the right business card puts you and your business at an advantage. A specially designed business card can help promote your business uniquely, and set you apart from competitors. Here are some key reasons why having a distinguished business card is the right decision for everyone.

Join us in welcoming a new team member, Walter Sewell. As a veteran, Walter served in the United States Marine Corps and the Missouri National Guard. During his time with the Guard, Walter decided to pursue a career in the Information Technology industry. Walter has his CompTIA IT A+ certification and currently working on Centriq Training, the CCNA Routing and Switching certification, and CompTIA Security+ certification. Walter will be joining our team in the Lee’s Summit office, providing superior IT service, maintenance, and troubleshooting to our small business clients throughout the Kansas City metro.  Walter’s passion from IT stems from how quickly technology advances and he enjoys troubleshooting to resolve complex issues and building custom desktop computers.