Igniting Business Blog

Small businesses have faced many new challenges in the midst of COVID-19. One of these challenges is staying connected and accessible to your customers during the pandemic. Fortunately, online tools and marketing techniques continue to help provide an essential line of communication between your small business and your customers without a high cost. Check out these four ways online marketing can help your small business stay connected during these trying times.

As we recently discussed in a couple of our past blog posts, optimizing your YMYL webpages by establishing E-A-T is essential in improving your small business’ search engine ranking. To learn more about E-A-T, YMYL, and how these two concepts go hand in hand, keep reading below!

Many small businesses struggle with the website security paradox. With limited budgets and security knowledge, many small businesses are left open to cyberattacks which, in turn, often cause financial losses. This paradox poses the question: why should a small business spend its limited resources on cybersecurity that cannot guarantee an unbreachable infrastructure? Many small business owners believe their business data is of limited value to cyber criminals, so they are unlikely to experience a cyberattack. However, this notion is not true, as small businesses often act as low-hanging fruit when it comes to hack attempts.

In today’s world, utilizing social media is an excellent way to instantly connect with your customer base and provide important news and updates about your business. During the COVID-19 pandemic, social media usage has increased significantly. This means it's important now more than ever to make sure you are utilizing the tools and new features that social media platforms are providing and your target market is viewing.

As a small business owner, you may be somewhat familiar with SEO and might have stumbled across the term "YMYL”. YMYL stands for Your Money or Your Life and is a quality evaluator developed by Google to monitor content that could impact the quality of consumers’ lives and/or finances.

As online trends are always changing, ensuring your website is up to date is crucial for your small business’ success. If it’s been a while since you've given your website a design update, it might be time to make some changes. Keep reading to check out five signs your website is in need of a redesign.

A great way to get your small business website noticed is through online advertising. With the majority of consumers today on YouTube, Instagram, Facebook, Twitter, and other social media platforms, as well as performing searches on Google and other search engines, online advertising is essential for your small business’ marketing strategy. Even better, many online advertising platforms work on a pay-per-click model, so you don't actually have to pay unless a potential customer clicks on your ad. Check out these signs below to know if your small business should start investing in online advertising.

In order to have and keep a successful and highly ranked small business website, tracking web performance metrics is important. Each of these metrics have different characteristics and impact various aspects of user experience. Because of the sheer volume of metrics, keeping track of all of them can be difficult. It can be hard for small business owners to even identify which ones are critical to track in any context.

As a small business owner in today’s world, you most likely know the importance of having a well-designed website and keeping an active online presence. However, expanding your small business via e-commerce could be an essential next step, especially in light of COVID-19, with consumers now preferring to complete most of their shopping online. By selling your products online, you’ll be able to target new demographics, reach more potential customers, and increase sales.

When it comes to marketing your small business, there's no shortage of methods, techniques, or tricks to try. Each marketing method such as content marketing, social media marketing, online advertising, email marketing, and more come with their own success stories and can help a business improve its bottom line, reach audiences, and grow overall. However, different marketing methods work for different companies.