Igniting Business Blog

When it comes to the online world, trends change at an alarming rate. As a small business owner, keeping up with ever-changing search engine optimization (SEO) trends and factors is essential in order to remain relevant and keep your business in front of your target audience.

Web design is constantly changing to offer consumers experiences on the web that are fast, easy-to-use, and visually appealing. If you're looking to improve your small business website, keep reading to check out six top trends in web design that you may want to consider to attract more potential customers.

Running a small business can be tough and trying to reach new customers and make sales can be frustrating. If you’re attempting to build visibility and awareness for your small business, webinars are a unique marketing strategy that may make a huge difference for your business. In the post-COVID-19 world, webinars can be even more beneficial than ever, as many consumers are looking for remote opportunities to engage, learn, and shop for products and services.

While the visual part of your website catches a customer's eye, it's the written content which cinches the deal. A well-designed website is crucial in grabbing consumers’ attention and improving search engine optimization (SEO). However, consistently creating well-written content is just as important in order to gain potential customers and boost your small business’ search engine ranking.

E-commerce has changed the way people shop in recent years. According to Statista, e-commerce accounted for $2.8 trillion in sales in 2018 and is predicted to hit $4.8 trillion by 2021. Even if you are a small business owner, implementing an e-commerce platform onto your website can bring about many advantages and opportunities.

Also known as automated email campaigns, drip email marketing can be an incredibly effective marketing strategy for your small business. In fact, the Content Marketing Institute discovered that 93% of B2B marketers use emails to connect to their audience, and every $1 spent on email marketing generates $38 in revenue.

All good things take time and effort and that includes boosting your small business’ search engine ranking. To help boost your website’s ranking, check out these helpful SEO tips below.

In order for your small business to stay ahead, it’s a good idea to start including videos in your marketing campaign if you haven’t already. Today, more and more people are turning to videos when they want to learn more about a product, service, or business, making YouTube an excellent marketing tool. In a recent blog post, we discussed how to utilize YouTube to benefit your small business. While adding videos to your marketing campaign is a start, making quality, attention-grabbing content is just as essential in order to gain viewers and potential customers. But what makes a good video? Check out a few tips below to learn how to produce quality videos for your small business marketing campaign.

As a small business owner, there are many different ways in which you can improve your online presence. Keeping your website up to date, regularly adding new blog posts, consistently posting on social media, and online advertising are just a few examples.

Having a 'modern' website can be a daunting concept for a small business. Website trends and technologies continually evolve, making it easy to feel as if you’ve fallen behind as a small business owner. With so many different web design trends out there, it can be difficult to decipher what your small business website truly needs to succeed.