Web Design, SEO, and Marketing Tips and Trends

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Small Business Online Reviews Part 3: The Importance of Responding to Online Reviews

In our blog post last week, we discussed three critical platforms for collecting online reviews. This week, we’re focusing on the importance of responding to online reviews. With all the work that needs to be done as a small business owner,...
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Small Business Online Reviews Part 2: 3 Important Online Platforms for Collecting Reviews

With the advent of social media, it's never been easier for you to promote your small business, network with others in your industry, and receive feedback from prospective and current customers. The latter is extremely important because with feedback and reviews...
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Small Business Online Reviews Part 1: Why Online Reviews Are Important for Your Small Business

Before you make a purchase, do you look for reviews about the product online? If you encounter terrible customer service, do you complain via the internet? How about when you have a great shopping experience, do you post a glowing...
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How to Determine Which Social Media Platforms Your Small Business Should Utilize

With many people working remotely nowadays and consumers searching for products/services online, staying active on social media has become more important than ever for small businesses. Formerly, people were more likely to hear about a new product or service by word...
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Small Business E-Commerce Advice Part 2: Excel at Online Customer Service

In our blog post last week, we discussed several tips for improving your small business’ e-commerce website to help generate traffic and boost sales. This week, we’re focusing in more on the importance of providing excellent customer service to your online...
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Small Business E-Commerce Advice Part 1: 4 Tips for Improving Your E-Commerce Website

Due to online advancements over the last few years, and in light of COVID-19, the majority of consumers today are turning online to find and purchase their desired products and/or services. As such, it’s not only important to have an e-commerce...
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3 Reasons Why COVID-19 Has Made SEO More Important Than Ever

With the United States beginning to open up again after COVID-19 kept it essentially closed the last few months, many people and businesses are beginning to find their way back to normal. However, normal now is different from the normal we...
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4 Ways Online Marketing Keeps Your Small Business Connected with Customers

Small businesses have faced many new challenges in the midst of COVID-19. One of these challenges is staying connected and accessible to your customers during the pandemic. Fortunately, online tools and marketing techniques continue to help provide an essential line of...
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How E-A-T Can Benefit Your YMYL Website

As we recently discussed in a couple of our past blog posts, optimizing your YMYL webpages by establishing E-A-T is essential in improving your small business’ search engine ranking. To learn more about E-A-T, YMYL, and how these two concepts go...
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Small Business Website Security – Balancing Costs and Consequences

Many small businesses struggle with the website security paradox. With limited budgets and security knowledge, many small businesses are left open to cyberattacks which, in turn, often cause financial losses. This paradox poses the question: why should a small business spend...
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Facebook and LinkedIn Tools Your Small Business Should Utilize During COVID-19

In today’s world, utilizing social media is an excellent way to instantly connect with your customer base and provide important news and updates about your business. During the COVID-19 pandemic, social media usage has increased significantly. This means it's important now...
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A Brief Overview of “YMYL” for Small Businesses

As a small business owner, you may be somewhat familiar with SEO and might have stumbled across the term "YMYL”. YMYL stands for Your Money or Your Life and is a quality evaluator developed by Google to monitor content that could...
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5 Signs it is Time to Redesign Your Small Business Website

As online trends are always changing, ensuring your website is up to date is crucial for your small business’ success. If it’s been a while since you've given your website a design update, it might be time to make some changes....
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Increase Your Small Business’ Traffic, Followers, and Conversion Rate with Online Advertising

A great way to get your small business website noticed is through online advertising. With the majority of consumers today on YouTube, Instagram, Facebook, Twitter, and other social media platforms, as well as performing searches on Google and other search engines,...
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Understanding Google’s Core Web Vitals to Help Boost Your Small Business’ Website Ranking

In order to have and keep a successful and highly ranked small business website, tracking web performance metrics is important. Each of these metrics have different characteristics and impact various aspects of user experience. Because of the sheer volume of metrics,...
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Expand Your Customer Base with a Well-Designed E-Commerce Website

As a small business owner in today’s world, you most likely know the importance of having a well-designed website and keeping an active online presence. However, expanding your small business via e-commerce could be an essential next step, especially in light...
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Value Proposition: A Critical Part of Your Small Business’ Marketing Strategy

When it comes to marketing your small business, there's no shortage of methods, techniques, or tricks to try. Each marketing method such as content marketing, social media marketing, online advertising, email marketing, and more come with their own success stories and...
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Establish E-A-T to Improve Your Small Business Ranking

As a small business in today’s world, establishing your online presence and boosting your small business website search engine ranking is essential to your success. In order to achieve these objectives, it is important to understand the qualities Google and other...
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Consistency is Key to a Successful Online Presence

When it comes to standing out online, ensuring your small business’ brand is fully established is important. Furthermore, ensuring you maintain consistent branding across your website and the rest of the web is even more crucial to building brand awareness. Consistency...
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3 Strategic Marketing Steps to Bring Customers to Your Door

The average consumer sees numerous advertisements daily. Therefore, when it comes to your small business’ marketing efforts, it is important to avoid blending in with the bombardment of other marketing. People want to know why something will work for them. Create...
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3 SEO Factors to Help Boost Your Small Business Ranking

When it comes to the online world, trends change at an alarming rate. As a small business owner, keeping up with ever-changing search engine optimization (SEO) trends and factors is essential in order to remain relevant and keep your business in...
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