Web Design, SEO, and Marketing Tips and Trends

Check out our comprehensive blog where we cover important Web Design, SEO, and Marketing topics which impact small businesses like yours.

How Creating a Customer Profile Can Improve Your Small Business E-Commerce Website

Given the state of the world today, it is extremely important for your small business to have a fully functional e-commerce website if possible. Today, more and more people turn online to search for and purchase their desired products and services...
Continue reading

Why Shotgun Marketing is Inferior to PPC Advertising for Most Small Businesses

Shotgun marketing is an age-old method that involves mass advertising your products, services, and business to a large audience. This technique is used by businesses to reach out to consumers on popular mass media channels, in hopes of attracting a surplus...
Continue reading

How to Effectively Use Google Analytics to Grow Your Small Business

Google Analytics is an important online tool that helps website owners assess and identify action necessary to improve their websites. By using Google Analytics, you can determine factors such as: The number of users visiting your websiteWhich devices your visitors are...
Continue reading

4 Features to Look for in a CMS Platform

A CMS, or content management system, is a custom tailored, advanced database-driven, online system that streamlines web management. While you may not be familiar with the term “CMS”, you probably can think of a couple of CMS platforms, like WordPress and...
Continue reading

Generate Leads and Increase Sales for Your Small Business Using White Papers

Boosting traffic and generating leads are crucial components of success for small businesses. In order to achieve these goals, an effective content marketing strategy is essential. White papers are a powerful marketing tool that can help your small business establish authority...
Continue reading

Attract Customers and Boost Your Search Engine Rankings with Google My Business Posts

Today, in order for your small business to succeed and keep up with the competition, maintaining an active online presence and pursuing online marketing efforts is critical. Your online marketing assets, such as your website, social media channels, and online business...
Continue reading

3 Fundamental Website Mistakes Your Small Business Should Avoid

As a small business owner today, having a well-designed, functioning website is crucial for your success. Even if you have the best products and the smartest service, if your small business website is lacking in any way, you'll fall behind your...
Continue reading

Social Media Updates: What's New for Your Small Business' Page in 2021

Due to the COVID-19 pandemic, many small businesses have had to completely change the way they do business by transitioning from in-person to more online business operations. As such, during these uncertain times, maintaining an active online presence is essential for...
Continue reading

3 Benefits of YouTube SEO for Your Small Business

With the rise of social media, video has become a powerful and effective marketing tool for many small businesses. Like with any other online content, in order for your marketing videos to rank well on both search engines and YouTube, it...
Continue reading

3 Trends Shaping E-Commerce in 2021

Due to the COVID-19 pandemic, online shopping increased exponentially throughout 2020 and consumers became increasingly reliant on using their smartphones, tablets, and laptops to make purchases. Today, advancements in technology are allowing online retailers to make shopping and transactions easier than...
Continue reading

Marketing Tips to Help Promote Your Small Business and Gain Visibility

In order to promote your small business, gain visibility, increase sales, and grow as a company, having a robust and comprehensive marketing plan in place is crucial. While there are a host of marketing techniques out there, not all will apply...
Continue reading

Improve Your Small Business’ Search Engine Ranking and Expand Your Reach with Keyword Variety

Today, with many consumers never looking past the first page of Google when searching for a specific product/service, achieving a high search engine ranking is essential for your small business’ success. In order to boost your ranking, it’s critical to utilize...
Continue reading

Evaluate Your Small Business Website in 2021

In today’s competitive landscape and with the majority of consumers searching for products and services online, having a website is critical for your small business’ continued success. However, just having a functioning website isn't enough. If your small business website is...
Continue reading

3 Steps to Help Your Small Business Develop an Impressive Marketing Strategy

In order for your small business to succeed in today’s competitive landscape, developing an impressive, unique marketing strategy is critical. With all the changes that 2020 brought for small businesses, as we enter 2021, now is an excellent time to redefine...
Continue reading

Google's Everchanging Algorithm Updates and What They Mean for Your Small Business

As technology continues to evolve and as more and more people search for and purchase products/services online, updates to search engines and Google’s algorithms are continually made to better serve consumers and businesses alike. However, as a small business owner, keeping...
Continue reading

How Web Design and SEO Work Together to Benefit Your Small Business

When done right, web design and search engine optimization (SEO) are two separate disciplines that work closely together to help benefit and improve your small business’ overall success. Web design describes aspects of the website itself, while SEO refers to how...
Continue reading

3 Tips for a Successful Email Marketing Strategy

Nowadays, people receive more and more emails all the time, which can make creating marketing emails that stand out from the competition a challenge. In order to improve your email marketing open rates and boost traffic to your small business website,...
Continue reading

Provide Context and Improve Your Small Business SEO with Schema Markup

If you want to improve your small business’ search engine rankings and increase traffic to your website, it’s important to supply context about your content that can be recognized by search engines. One way to accomplish that is by including schema...
Continue reading

FAQ: What is a CDN? How Does a CDN Benefit My Small Business Website?

A content delivery network (CDN) refers to a widely-distributed group of servers that speed up website loading times by reducing the distance between the user and the server, allowing the user to more quickly view content from anywhere in the world....
Continue reading

3 Tips to Get More from Your Social Media Efforts

Social media is a great tool for your small business to communicate with your target audience and market your products and/or services. While maintaining an active online presence is essential, there are several other factors to consider in order for your...
Continue reading

Small Business Online Reviews Part 3: The Importance of Responding to Online Reviews

In our blog post last week, we discussed three critical platforms for collecting online reviews. This week, we’re focusing on the importance of responding to online reviews. With all the work that needs to be done as a small business owner,...
Continue reading

By accepting you will be accessing a service provided by a third-party external to https://www.ignitingbusiness.com/

Contact Info

(816) 912-0999
517 SE 2nd St, Suite E
Lee’s Summit, MO 64063

Igniting Business white logo
web design services icon and text graphic
seo services icon and text graphic
marketing services icon and text graphic

Copyright © 2012 - 2022 Igniting Business