Web Design, SEO, and Marketing Tips and Trends

Check out our comprehensive blog where we cover important Web Design, SEO, and Marketing topics which impact small businesses like yours.

6 Eye-Catching Trends in Web Design

Web design is constantly changing to offer consumers experiences on the web that are fast, easy-to-use, and visually appealing. If you're looking to improve your small business website, keep reading to check out six top trends in web design that you...
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Webinars: A Unique Marketing Strategy to Help Boost Your Small Business

Running a small business can be tough and trying to reach new customers and make sales can be frustrating. If you’re attempting to build visibility and awareness for your small business, webinars are a unique marketing strategy that may make a...
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3 Content Writing Tips to Gain Readers and Improve SEO

While the visual part of your website catches a customer's eye, it's the written content which cinches the deal. A well-designed website is crucial in grabbing consumers’ attention and improving search engine optimization (SEO). However, consistently creating well-written content is just...
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4 Benefits of Using Shopify for Your Small Business E-Commerce Site

E-commerce has changed the way people shop in recent years. According to Statista, e-commerce accounted for $2.8 trillion in sales in 2018 and is predicted to hit $4.8 trillion by 2021. Even if you are a small business owner, implementing an...
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3 Tips for Creating an Effective Drip Email Marketing Campaign

Also known as automated email campaigns, drip email marketing can be an incredibly effective marketing strategy for your small business. In fact, the Content Marketing Institute discovered that 93% of B2B marketers use emails to connect to their audience, and every...
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7 Tips to Improve Your Small Business Search Engine Ranking

All good things take time and effort and that includes boosting your small business’ search engine ranking. To help boost your website’s ranking, check out these helpful SEO tips below. 1. Aim for High Page Quality Your website and all its...
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3 Tips to Producing Quality Marketing Videos

In order for your small business to stay ahead, it’s a good idea to start including videos in your marketing campaign if you haven’t already. Today, more and more people are turning to videos when they want to learn more about...
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Using Google’s Knowledge Panel to Enhance Your Online Presence

As a small business owner, there are many different ways in which you can improve your online presence. Keeping your website up to date, regularly adding new blog posts, consistently posting on social media, and online advertising are just a few...
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6 Essential Details to Have on Your Small Business Website

Having a 'modern' website can be a daunting concept for a small business. Website trends and technologies continually evolve, making it easy to feel as if you’ve fallen behind as a small business owner. With so many different web design trends...
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How to Utilize YouTube to Benefit Your Small Business

As a small business owner, you may not consider YouTube as particularly helpful for your business, especially if you don't run the kind of business which immediately lends itself to making videos. However, when done right, videos can be a persuasive...
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Local SEO: Increase Your Small Business’ Visibility in Your Community

Whether you’re treading through the early beginnings of your first entrepreneurial effort or have a long history as a well-established business in your community, understanding how to increase your visibility online with local search engine optimization (SEO) will leave you with...
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Strengthen Your Small Business Online Efforts During COVID-19

Small businesses are the backbone of our economy. Consider these statistics compiled by the United States Small Business Administration's Office of Advocacy: There are 30.7 million small businesses in the U.S.This totals to 99.9% of all businesses in our nation.Small businesses...
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PPC Strategies Part 2: Taking Your Small Business Online Advertising to the Next Level

Online competition is tough, especially if your small business is just starting up. Big corporations tend to have a generous PPC advertising budget to generate unlimited traffic from their ad campaigns, but for small companies, every penny spent has to be...
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Pay-Per-Click (PPC) Strategies Part 1: 3 Key Pay-Per-Click Targeting Strategies for Your Small Business

As a small business owner, you're undoubtedly more interested in the growth of your venture. Consequently, you may find yourself spending considerable time and resources pursuing additional revenue streams. PPC advertising can support your business goals, helping you increase your revenue,...
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4 Google Algorithm Updates Small Business Owners Should Know

Do you have trouble keeping up with the endless march of Google algorithm updates? You're not the only one. Google's search algorithm is a complicated masterpiece of engineering, and Google never stops tinkering with its creation. Believe it or not, Google...
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3 Small Business Tips For Building Engagement on LinkedIn

If you own a business in today's market, then you already know how instrumental the Internet is for reaching potential clients and customers. While there are many social media platforms your small business should take advantage of, an influential platform is...
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Blogging Part 2: 3 Surprising Ways Your Company Blog Saves You Time

Last week, in the first part of our blogging series, we discussed a few blogging benefits and why your small business should have a blog. This week, we’ll discuss how blogging can actually save you time.Many small businesses don't blog because...
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Blogging Part 1: 4 Ways Blogging Can Benefit Your Small Business

As a small business owner, you've most certainly got your hands full. While balancing managing expenses, meeting with clients, and marketing your business, you might think that blogging is one thing you can go without. However, having a blog on your...
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Be Prepared for These Small Business Cyber Security Threats

In a blog post last month, we discussed a few small business cyber security statistics that showed the shocking truth about small business’ vulnerability to cyberattacks. This week, we’ll discuss a couple of specific cyber threats and how you can better...
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3 Critical Online Marketing Tips for Small Businesses

In today’s world, promoting your small business online is a must. However, knowing where to focus your online efforts and spend your valuable time can be challenging. Check out these three critical marketing tips that your small business should be prioritizing....
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Market Your Small Business with Google My Business Photographs

With the majority of consumers today turning to Google when searching for new places to eat, hang out, shop, etc., it’s essential for your small business to have, and fully utilize, a Google My Business listing to keep your search engine...
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