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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Establish E-A-T to Improve Your Small Business Ranking

building blocks of seo to help boost small business' ranking

As a small business in today’s world, establishing your online presence and boosting your small business website search engine ranking is essential to your success. In order to achieve these objectives, it is important to understand the qualities Google and other search engines look for when ranking content. One factor in Google’s search algorithm involves the inclusion of website content that complies with the principles of E-A-T.

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Consistency is Key to a Successful Online Presence

puzzle showing consistency is key to marketing success

When it comes to standing out online, ensuring your small business’ brand is fully established is important. Furthermore, ensuring you maintain consistent branding across your website and the rest of the web is even more crucial to building brand awareness. Consistency is key to a successful online presence for your small business.

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3 Strategic Marketing Steps to Bring Customers to Your Door

small business owner developing marketing strategy

The average consumer sees numerous advertisements daily. Therefore, when it comes to your small business’ marketing efforts, it is important to avoid blending in with the bombardment of other marketing.

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3 SEO Factors to Help Boost Your Small Business Ranking

small business owner using seo to boost search engine ranking

When it comes to the online world, trends change at an alarming rate. As a small business owner, keeping up with ever-changing search engine optimization (SEO) trends and factors is essential in order to remain relevant and keep your business in front of your target audience.

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6 Eye-Catching Trends in Web Design

web design templates for small business

Web design is constantly changing to offer consumers experiences on the web that are fast, easy-to-use, and visually appealing. If you're looking to improve your small business website, keep reading to check out six top trends in web design that you may want to consider to attract more potential customers.

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Webinars: A Unique Marketing Strategy to Help Boost Your Small Business

blogging basics webinar hosted by Igniting Business

Running a small business can be tough and trying to reach new customers and make sales can be frustrating. If you’re attempting to build visibility and awareness for your small business, webinars are a unique marketing strategy that may make a huge difference for your business. In the post-COVID-19 world, webinars can be even more beneficial than ever, as many consumers are looking for remote opportunities to engage, learn, and shop for products and services.

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3 Content Writing Tips to Gain Readers and Improve SEO

copywriter creating content for small business

While the visual part of your website catches a customer's eye, it's the written content which cinches the deal. A well-designed website is crucial in grabbing consumers’ attention and improving search engine optimization (SEO). However, consistently creating well-written content is just as important in order to gain potential customers and boost your small business’ search engine ranking.

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4 Benefits of Using Shopify for Your Small Business E-Commerce Site

small business using shopify for e-commerce site

E-commerce has changed the way people shop in recent years. According to Statista, e-commerce accounted for $2.8 trillion in sales in 2018 and is predicted to hit $4.8 trillion by 2021. Even if you are a small business owner, implementing an e-commerce platform onto your website can bring about many advantages and opportunities.

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3 Tips for Creating an Effective Drip Email Marketing Campaign

small business drip email marketing campaign infographic

Also known as automated email campaigns, drip email marketing can be an incredibly effective marketing strategy for your small business. In fact, the Content Marketing Institute discovered that 93% of B2B marketers use emails to connect to their audience, and every $1 spent on email marketing generates $38 in revenue.

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7 Tips to Improve Your Small Business Search Engine Ranking

small business analyzing search engine ranking after implementing seo tactics

All good things take time and effort and that includes boosting your small business’ search engine ranking. To help boost your website’s ranking, check out these helpful SEO tips below.

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