In order for your small business to stay ahead, it’s a good idea to start including videos in your marketing campaign if you haven’t already. Today, more and more people are turning to videos when they want to learn more about a product, service, or business, making YouTube an excellent marketing tool. In a recent blog post, we discussed how to utilize YouTube to benefit your small business. While adding videos to your marketing campaign is a start, making quality, attention-grabbing content is just as essential in order to gain viewers and potential customers. But what makes a good video? Check out a few tips below to learn how to produce quality videos for your small business marketing campaign.