Igniting Business Blog

In order for your small business to stay ahead, it’s a good idea to start including videos in your marketing campaign if you haven’t already. Today, more and more people are turning to videos when they want to learn more about a product, service, or business, making YouTube an excellent marketing tool. In a recent blog post, we discussed how to utilize YouTube to benefit your small business. While adding videos to your marketing campaign is a start, making quality, attention-grabbing content is just as essential in order to gain viewers and potential customers. But what makes a good video? Check out a few tips below to learn how to produce quality videos for your small business marketing campaign.

As a small business owner, there are many different ways in which you can improve your online presence. Keeping your website up to date, regularly adding new blog posts, consistently posting on social media, and online advertising are just a few examples.

Having a 'modern' website can be a daunting concept for a small business. Website trends and technologies continually evolve, making it easy to feel as if you’ve fallen behind as a small business owner. With so many different web design trends out there, it can be difficult to decipher what your small business website truly needs to succeed.

As a small business owner, you may not consider YouTube as particularly helpful for your business, especially if you don't run the kind of business which immediately lends itself to making videos. However, when done right, videos can be a persuasive marketing tool for many small businesses.

Whether you’re treading through the early beginnings of your first entrepreneurial effort or have a long history as a well-established business in your community, understanding how to increase your visibility online with local search engine optimization (SEO) will leave you with an advantage over your competition.

Small businesses are the backbone of our economy. Consider these statistics compiled by the United States Small Business Administration's Office of Advocacy:

Online competition is tough, especially if your small business is just starting up. Big corporations tend to have a generous PPC advertising budget to generate unlimited traffic from their ad campaigns, but for small companies, every penny spent has to be worth it. In last week’s blog post, we discussed a few PPC targeting strategies to help your small business form a solid targeting foundation. This week, we’ll discuss how you can take your campaigns to the next level with these three online advertising tips.

As a small business owner, you're undoubtedly more interested in the growth of your venture. Consequently, you may find yourself spending considerable time and resources pursuing additional revenue streams.

Do you have trouble keeping up with the endless march of Google algorithm updates? You're not the only one. Google's search algorithm is a complicated masterpiece of engineering, and Google never stops tinkering with its creation.

If you own a business in today's market, then you already know how instrumental the Internet is for reaching potential clients and customers. While there are many social media platforms your small business should take advantage of, an influential platform is LinkedIn. LinkedIn does more than just host ads for positions you need filled, it also allows you to showcase your small business and draw potential customers to your door.