Igniting Business Blog

Last week, in the first part of our blogging series, we discussed a few blogging benefits and why your small business should have a blog. This week, we’ll discuss how blogging can actually save you time.
Many small businesses don't blog because it seems like a waste of time. Unfortunately, this means missing out on the opportunity to maximize your online marketing. Strategic blogging streamlines your marketing efforts, drives more traffic to your business, and saves you time.

As a small business owner, you've most certainly got your hands full. While balancing managing expenses, meeting with clients, and marketing your business, you might think that blogging is one thing you can go without.

In a blog post last month, we discussed a few small business cyber security statistics that showed the shocking truth about small business’ vulnerability to cyberattacks. This week, we’ll discuss a couple of specific cyber threats and how you can better protect your small business from future attacks.

In today’s world, promoting your small business online is a must. However, knowing where to focus your online efforts and spend your valuable time can be challenging. Check out these three critical marketing tips that your small business should be prioritizing.

With the majority of consumers today turning to Google when searching for new places to eat, hang out, shop, etc., it’s essential for your small business to have, and fully utilize, a Google My Business listing to keep your search engine rankings up and customers at your door.

Websites are filled with images. Big, small, and some with stunningly high definition. Although website visitors may want to see all those images, they often do not wish to wait long for the images and the remainder of your webpage to load. Conversely, if your small business website only contains tiny, low-resolution images, it might load quickly, but is not nearly as visually appealing and can give the impression that your brand is low-quality. Two important image techniques exist to create fast, visually appealing websites.

In last week’s blog, we discussed what infographics are and why they are important marketing tools for your small business. This week, we’ll outline a few ways to use infographics to effectively portray your information.

Even if you aren't familiar with the term, it's highly likely that you've seen at least one type of infographic. Simply put, an infographic provides information using mostly pictures and/or icons instead of just text. This can be done through pie charts, bar graphs, lists, maps, timelines, flowcharts, and diagrams, all packaged together into a visually appealing graphic that communicates the main points in a visual form. Not only are infographics easily sharable, but for small businesses, infographics are a valuable marketing tool that can get your message to prospective customers in an easy, quick, and memorable way. In our two part series this week and next, we’ll highlight the benefits of infographics and how to effectively market through infographics.

Before the onset of the internet, “word of mouth” was an essential marketing tool for small businesses. Earning a good reputation in one's community meant building relationships with both the public and related businesses that proved helpful to their own customers.

The world wide web has brought numerous benefits to the world, including technological advancements and unimaginable global connections. Unfortunately, it has also led to the rise of cybercrimes that can have detrimental effects. Recent Juniper research revealed that in 2019, such cybercrimes resulted in losses of approximately $2 trillion.