Igniting Business Blog

Maximizing organic efforts and generating leads with referrals, free resources, and networking is crucial to any business. However, in today’s world, online advertising is an especially effective marketing tool. Below are just a few of many ways small businesses can use online advertising to gain customers and increase revenue.

In a recent blog post, we discussed a few different actions to take to help boost traffic to your blog. However, if your blog has been in operation for a few months but you're not seeing the traffic to your small business blog you’d like to see, there are a number of reasons that could be contributing to the lack of views.

First impressions matter. Ensuring your web design meets the user expectations should, therefore, be a priority. With the majority of consumers turning to the web to find specific products and services, implementing the latest web trends to ensure your web design and business stands out from the rest is critical to growing your client base.

Google continues to revolutionize the way small businesses market their solutions through online advertising, search engines, and Google My Business. Google My Business is a free platform launched in 2014, whose purpose is to give businesses more control of what appears when someone searches for them online.

For small businesses, co-marketing can be a hugely beneficial strategy. Co-marketing is the strategy in which two, like-minded organizations partner together to promote each other’s product or service and expand their reach. If you’re looking for a fresh, new marketing tactic to help generate leads and strengthen partnerships, co-marketing is a great place to start.

Increasing traffic to your small business involves creation of a website with both your visitors and search engines in mind. Today, the market is search engine oriented as more and more consumers turn to Google to find a specific service/product. Small businesses with budgetary constraints can greatly benefit from the use of search engine optimization (SEO), as SEO effectively drives traffic to your website without incurring any advertisement costs.

Millions of people all over the world use Twitter every day to discuss issues that are interesting to them, from news events to daily life. Among these discussions, users love to interact with and follow brands that are appealing to them. Using this online platform to participate in discussions with potential customers and boost your online presence is a great business opportunity.

In a recent blog post, we discussed the importance of using high quality photos on e-commerce websites and for other marketing purposes. One way to implement high quality imagery in your e-commerce site is to use 360-degree product photography. If you have ever visited an automobile manufacturer website, you have likely seen 360-degree images in action for both exterior and interior views. 360-degree product photography has become a popular, consumer-driven trend that is rapidly becoming prominent.

NAP (Name, Address, and Phone number) is a vital part of a thriving local SEO strategy. A citation is a reference to your small business on the web. Citations are a factor that search engines use when deciding how to rank your small business in search results. That citation will often include your NAP, among other details about your small business.

The use of images and how we perceive them is one of the most important marketing tools available. When shopping in a store or online, purchases are made when customers connect visually to the items in front of them. For online shoppers, the images presented are crucial in helping them decide which item(s) they want to buy. Consider these ideas and learn how to use images to help you increase sales for your small business.