Quite simply: Yes. Customer reviews can and do affect your small business’s search engine rankings, especially for businesses that sell their service or product locally. Many users routinely perform searches on local small businesses. One of the best ways for a search engine like Google to determine which organization should receive a higher ranking status is through evaluating the organization's quality and quantity of relevant customer reviews. So, whether you own a small restaurant, a local plumbing business, or an auto mechanic's shop, if you want to place high on the list of (local) searches, you do need to pay attention to your customer review collection strategy.