Web Design, SEO, and Marketing Tips and Trends

Check out our comprehensive blog where we cover important Web Design, SEO, and Marketing topics which impact small businesses like yours.

All You Need to Know About Google My Business Short Names

Last updated on 7/8/21 As of June 2021, Google has started the process of phasing out short names on Google My Business.  According to Google, if you have a Google My Business short name already created, it will continue to work...
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Attract New Clients Through Co-Marketing

For small businesses, co-marketing can be a hugely beneficial strategy. Co-marketing is the strategy in which two, like-minded organizations partner together to promote each other’s product or service and expand their reach. If you’re looking for a fresh, new marketing tactic...
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4 SEO Ranking Tips to Consider for Small Businesses

Increasing traffic to your small business involves creation of a website with both your visitors and search engines in mind. Today, the market is search engine oriented as more and more consumers turn to Google to find a specific service/product. Small...
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3 Tips for Small Business Success on Twitter

Millions of people all over the world use Twitter every day to discuss issues that are interesting to them, from news events to daily life. Among these discussions, users love to interact with and follow brands that are appealing to them....
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How 360-Degree Product Photography Can Boost E-Commerce Sales

In a recent blog post, we discussed the importance of using high quality photos on e-commerce websites and for other marketing purposes. One way to implement high quality imagery in your e-commerce site is to use 360-degree product photography. If you...
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NAP and Your Local Online Strategy

NAP (Name, Address, and Phone number) is a vital part of a thriving local SEO strategy. A citation is a reference to your small business on the web. Citations are a factor that search engines use when deciding how to rank...
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3 Ideas to Consider When Using Images for Marketing Purposes

The use of images and how we perceive them is one of the most important marketing tools available. When shopping in a store or online, purchases are made when customers connect visually to the items in front of them. For online...
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Using E-Commerce to Bring Online Shoppers In-Store

Online shopping is a consumer trend that is continuously growing. Traditional retailers, small stores, and boutiques might believe it hard to compete with Amazon and other large e-commerce companies. However, if you have a brick and mortar store, relying heavily on...
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Three Common Misconceptions About SEO

Search Engine Optimization (SEO) is a valuable tool for small businesses, yet many small business owners are not certain of what SEO is, let alone what it actually does. Simply put, SEO is the methods used to increase a website’s ranking...
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Trend-Inspired Video Marketing Ideas That'll Help You Smoke the Competition

Video has quickly become an influential online marketing tool and the use of video marketing is a great way to set your company apart from the competition. However, knowing how to best use video in your marketing strategy is a feat...
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Small Business Websites and Hacking Attacks: Common Misconception Debunked

Business owners often read about hacking attacks that impact major international corporations. Based on those dramatic reports, owners of small businesses might assume that one advantage of being small is that there is little to tempt a cyber-criminal to hack their...
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4 Blogging Tips to Help You Increase Your Blog’s Traffic

Blogging is a great way for businesses to gain customers by covering more in-depth topics and getting creative with how-to entries and other specific posts. However, creating quality content that your customers will want to read is not always the easiest...
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3 Ways to Use Drones to Capture Captivating Video

Using aerial drone video is no longer a new idea in digital marketing. Today, more businesses are discovering the value of drone video as a marketing tool. Here are 3 ways you can use aerial video footage as part of your...
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3 Reasons Why Small Business Owners Should Hire a Copywriter

For many small businesses, blogging for business takes a back seat to other marketing and farming efforts. Therefore, the lack of original, high-quality content means less effective SEO, low search rank, and lower organic web traffic. However, strong content is a...
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Collecting Customer Contact Information Makes a Difference in Marketing

Keeping track of who was present during business hours for various reasons can be a good practice, especially when it comes to following up with these visitors. For retail businesses, this could be a way to reach out to them with...
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5 Ideas for Gaining Powerful Links to Your Website

Many small businesses know the positive impact link-building can have on a website's ranking power on search engines like Google. However, coming up with unique ways to gain backlinks can be challenging. The following are five unique ways to gain links...
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Stand Out and Use Video As Your Facebook Page's Cover Image

What is one of the best ways to visually promote and brand your company on Facebook? If your answer is "video", you're spot on. But do you use video to maximum effect for your page? Unless you're also using video as...
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3 Tips to Writing Quality Content

In a recent blog post, we discussed why quality content is important. For this post, we’ve come up with a few easy tips on how to create good, quality content and put your company in front of many potential clients. Content...
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How to Choose the Right Social Media Platform for Your Business

Getting started in social media can be daunting. While the number of social media platforms available can seem intimidating, starting with one social networking site that works best for your small business will help you manage, maintain, and eventually grow your...
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4 Common Frequently Asked Questions About SEO and Website Content

If you're looking to increase the amount of organic traffic your website, search-engine optimization (SEO) is likely on your radar. SEO is, at its core, the use of specific strategies that help search engines understand when content is relevant to a...
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Use Facebook Groups for Marketing

The Group feature is not new to the Facebook platform, but it promises to be more relevant since Mark Zuckerberg's announcement in early 2018 that they're changing what content appears on users' News Feeds. This change includes showcasing fewer organic posts...
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