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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

SEO FAQ: Do Customer Reviews Affect Search Engine Rankings?

SEO FAQ Do Customer Reviews Affect Search Engine Rankings

Quite simply: Yes.  Customer reviews can and do affect your small business’s search engine rankings, especially for businesses that sell their service or product locally.  Many users routinely perform searches on local small businesses. One of the best ways for a search engine like Google to determine which organization should receive a higher ranking status is through evaluating the organization's quality and quantity of relevant customer reviews.  So, whether you own a small restaurant, a local plumbing business, or an auto mechanic's shop, if you want to place high on the list of (local) searches, you do need to pay attention to your customer review collection strategy.

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3 Signs You Should Invest in Online Advertising Now

3 women using a laptop

Online advertising is constantly transforming. It started as text-based ads with hyperlinks, then became static, clickable images. Soon it evolved to videos, recommendations from trusted content creators, and reviews. The full range of what online advertising means is growing every day, and every avenue leads to more exposure and more recognition. If you have a small business and you're wondering if the time is right to start advertising, here are three indicators you likely should invest in online advertising:

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Incorporate These Dynamic Facebook Features to Better Engage Your Social Media Audience

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Social media sites commonly make small tweaks and adjustments to their interfaces in an attempt to find the best ways to keep users engaged and scrolling. While these changes are usually geared towards revamping the user experience, these features can also help small businesses keep their followers engaged. Here are some recent changes Facebook has made to its News Feed that small businesses can use to keep up with their audience.

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FAQ: When is My Small Business Website Ready for Online Advertising?

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Making the choice to advertise online is a big one. You need to decide your budget, look for the right ad platforms, hone in on your targeted audience, and create effective campaigns that will get you the results you want. You also must consider whether or not online advertising is the right strategy for your business, which involves looking at your current sales, your profit margins, and your competitors through a variety of strategic lenses. Just as important, though, is doing the prep work on your own site so your campaigns direct traffic to a place customers want to go. Below are four areas to consider before deciding your small business website is ready for online advertising:

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Consistent IT Updates - Crucial for Your Small Business

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It is becoming increasingly rare to find a business, even a small business, that does not rely quite heavily on some form of technology to play an essential role in their everyday business operations.  Yet, when it comes to the safety and security of their interactions with technology, small businesses are often in a unique situation.  Rarely do small business owners have the technological expertise to ensure the integrity of their own hardware and software.  More commonly, though, small businesses rarely have the resources to devote a substantial portion of their operational costs to employing a full or even part-time IT professional.

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How to Use Google's Keyword Planner to Plan Your Website Content

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You can drive traffic to your site with good content. No matter what business you're in, every article, brief post, and description on your website gives search engines more information about your business and gives potential customers a reason to keep exploring your site. While originally intended for Google AdWords planning, Google's Keyword Planner can be a great tool for planning content on your small business website as well.

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How to Get the Most Out of Text on Social Media

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Social media pages are evolving to be a continuous, scrollable presentation of content. They're designed to always offer users something new to look at, so they pull from more and more sources to fill users' homepages and timelines. While that means you have a wider audience for your content, it also means it's easier to get lost in the mix and for users to scroll past your specific post. 

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5 Marketing Tips for Small Businesses to Launch Your Business with Impact

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You have done the research, chosen your niche and have the capital to get started. You are passionate about your work and excited to get started launching your business. For a last check, walk through these five marketing tips for small businesses to launch your business with impact to ensure that you are ready to go.

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Increase Your Marketing Audience with a Vehicle Sign

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Marketing is about getting attention, but if audiences expect a banner ad or a commercial clip, they may easily ignore it if there are other things to watch. That means providing interesting content when there's little competition is a good way to advertise; an easy way to do that is with a vehicle decal.

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Video Marketing Part 5: How to Use YouTube as a Marketing Tool for Your Business

Video Marketing Part 5 How to Use YouTube as a Marketing Tool for Your Business

Did you know every minute there are 300 hours of video uploaded to YouTube? Because of all the “clutter,” videos advertising products and services often have an uphill battle to cut through the noise.  With a few additional steps, you can match your videos to the audience you’re targeting.

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