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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

4 Critical Content Marketing Mistakes to Avoid

4 Critical Content Marketing Mistakes to Avoid

Content marketing offers tremendous opportunities for getting your message in front of potential customers.  However, when done poorly or inadequately, content marketing can result in nothing more than wasted time. Here are four common mistakes that can torpedo a small business' marketing efforts.

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Video Marketing Part 4: How to Get Facebook Video Views

Video Marketing Part 4 How to Get Facebook Video Views

In the third part of our video marketing series, we mentioned the idea of educational videos. Edutainment has always been a big hit in the visual media world. People love watching how to make or do something, even if they have no intentions of making or doing it themselves, and even if they don't really recall the video later. This video marketing trend is growing more and more apparent on platforms like Facebook, where people scrolling through their feed will pause to watch a thirty-second recipe video if the finished product looks good. So, what are others doing that you can do just as well?

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Expanding Our Team With Don Sides, IT Manager

don sides
Join us in welcoming Don Sides to our team as IT Manager.

The Igniting Business team is excited to announce that we are continuing to grow and add new members to our team.  Don Sides joined our team on November 13th as our IT Manager.  Don will be located in our Columbia, MO office but will service our clients nationally. 

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3 Ways to Effectively Keep Visitors on Your Website

3 Ways to Effectively Keep Visitors on Your Website

Your company’s website is one of your best marketing engines.  It doesn’t sleep, require vacation, call-in sick, and it works 24x7. Some of the most effective ways to keep visitors on your site are universally known: have good content, solve your visitors' problems, and always have related articles in the wings. But having an effective website design is just as important as having good content. Here are a few ways to keep your visitors on your site longer. 

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Video Marketing Part 3: Capturing and Retaining Your Video Audience on Social Media

Video Marketing Part 3 Capturing and Retaining Your Video Audience on Social Media

As we discussed in Part 2 of this series, hooking your audience’s attention is vital to the success of your video marketing efforts. However, to grab that attention, your small business must create the right videos tailored for the right platforms.

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Three Reasons Why Should You Invest in Technology for Your Small Business

Three Reasons Why Should You Invest in Technology for Your Small Business

Small businesses are built on a foundation of information. Whether it's your list of clients, your expertise, or how your software or online tools help businesses go about their business, the collection and careful use of that information is critical. Even if it seems like you can keep going with what you already have, technology will improve your current processes and accelerate your small business to a new level.

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Video Marketing Part 2: How to Hook Your Audience through Videos

Video Marketing 2 How to Hook Your Audience

In Part 1 of our series, we discussed the benefit of incorporating videos into your marketing strategy.  People enjoy consuming video media online. It's easier than reading, more engaging than audio-only content, and is a great way to mix entertainment and education. Finding the right balance between entertainment and promotion is critical when it comes to using video marketing to bring in new customers and to strengthen your customer base. Your videos shouldn’t be aggressively promotional because that's not the content most people desire and watch.

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How to Improve Project Management

How to Improve Project Management

When it comes to project management, organizing even a small team can be overwhelming.  Whiteboards get erased, sticky notes get lost, and email chains become too long to read. In order to get more done, on-time and better than ever, your team might benefit from a project management tool. With a web-based app, a team-oriented interface, and virtually infinite integrations, this type of tool is the key to improving your project management.

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Video Marketing Part 1: Humanize Your Small Business through Video

video marketing 1 humanizing you small business

Small businesses can be at a disadvantage when it comes to video marketing. You don't necessarily have the immediate brand recognition of a behemoth brand like Walmart, and you clearly don't have the marketing budget of a quality car-brand like Cadillac. But small businesses have their own unique strengths when it comes to reaching out to potential customers. Here's how to leverage those strengths with powerful video content:

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BONUS Google Analytics Part 4: Use Behavior Flow to Compare Your Expectations to Traffic Patterns

google analytics 4 behavior flow charts

Over the past several weeks, we have written a three-part series on better understanding and analyzing your Google Analytics data.  Today, we’re wrapping up that series with a bonus fourth part (surprise!) focused on comparing your expectations to actual results.

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