Web Design, SEO, and Marketing Tips and Trends

Check out our comprehensive blog where we cover important Web Design, SEO, and Marketing topics which impact small businesses like yours.

Dealing with Inventory Shortages on E-Commerce Websites

While you may try to avoid it, sometimes your e-commerce business will run out of a particular item. How you deal with out of stock inventory can be significant to your online brand and customer satisfaction. In this post, we will...
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How Virtual Reality Affects the Small Business Market

Businesses and consumers will soon see the effects of recent advancements in exciting technologies such as artificial intelligence (AI), 5G telecommunications, voice searches, and virtual reality (VR). In fact, some of these are being used right now! In the not-so-distant future,...
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2019 Web Design Trends

A new year gives us all a chance to start fresh and try new things and marketing is no exception. Though it's still early in 2019, it's actually the right time for your small business to consider new trends in website...
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Add Flare to Your Business's Print Promotions to Attract Audiences

Online marketing is popular and is where many eyes are focused. Online marketing can be interacted with easily on computers, phones, and other devices via commenting, spreading through social media, upvoting on online platforms, or other means. Some online campaigns even...
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How to Leverage Conversion Rate Optimization to Benefit Your Small Business

In investigating various ways to market your small business more effectively, you've likely come across the term conversion rate optimization (CRO). But have you taken the time to research this practice? If not, it's time you learn how to increase conversions...
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Effective Outbound Marketing Still Drives the Bottom Line

In the growing age of the Internet and always being present online, it seems like everyone is talking about the advances in inbound and content marketing, drawing people in towards your business. Inbound marketing certainly helps businesses garner success, but strategic...
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The Business Boosting Benefits of Online Reputation Management Services

In the 21st century your online reputation is absolutely crucial to how your business performs in the real world. What is your online reputation? Your reputation online is governed by a few different factors. Ratings, reviews, and rankings on various social...
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3 Signs You Should Invest in Online Advertising

The digital landscape is in a constant state of evolution, just like your brand. Understanding customer needs and finding ways to meet those needs is a good first step in reaching your target market, but nowadays, a small business must do...
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Starting Small: 3 Marketing Strategies Small Businesses Should Implement

For small businesses and bootstrap entrepreneurs, marketing effectively on a budget can be a difficult task. Instead of trying to mimic large companies who have even larger budgets and a whole staff of people dedicated to maximizing ROI, small companies should...
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Utilizing a Keyword Strategy to Improve your Search Engine Rankings

Search engine optimization (SEO) is a core element in developing an effective website marketing strategy. According to PEW Research, "Roughly eight-in-ten Americans are online shoppers." Additionally, studies indicate "65% of Americans indicate that when they need to make purchases they typically...
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Build Your Social Media Presence with Scheduled Posting

If you have a small business or you're just starting to branch out and build your brand online, consider using social media platforms to promote your company. Users want to be on social media, so it's a great avenue for your business...
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Align Your Website Metrics with Your Small Business Goals

What's your real goal behind the metrics your company monitors and evaluates? Even if your first response to this is "making money," that's a valuable goal to reiterate. In today’s article, we’ll discuss how metrics may not always align with a...
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Think Outside the Box With 5 Promotional Branding Ideas

Last Updated: May 12, 2021 Small businesses can get great mileage from promotional products, a creative way to market your company branding in the new year. Start the year with a fresh stock of new promotional products to leave a lasting impression...
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3 Key Techniques to Improve Your Website

In today's market, it is common knowledge that every business needs a website. Whether you're an international corporation or a local retail store, you need to have a presence on the Internet in order to reach out to your customers and...
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4 Keys to Online Reputation Management

In an era where 94 percent say an online review has convinced them to avoid a business, reputation management online is more important than ever. Here are four areas to focus on when it comes to managing your brand's reputation on the...
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Focusing on Successful Marketing Tactics in 2019

Starting a new year is often a time of personal reflection to determine areas of personal growth for the new year.  Likewise, January is a great time to reflect on areas of growth for your small business.  When it comes to...
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Cross-Promotion is Key to Your Small Business's Content Marketing Success

When most people consider content marketing, they focus almost entirely on creating the actual content. While that's important, as you need to have quality content to grab and hold your audience's attention, a creator needs to also have a plan for...
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Why Pay-Per-Click (PPC) Marketing Works

Pay-per click marketing, commonly shortened to just PPC, is one of the most popular methods of advertising on the Internet. While it may seem simple at first glance, it takes a lot of hard work and experience to get the most...
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FAQ: What Makes a Good Content Strategy for our Small Business?

We often hear confusion from small businesses about the best way to generate, utilize, and promote content.  In the hustle and bustle of running a small business, the benefit of consistent content generation can often be overlooked.  If you're trying to...
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Customize Engaging Video Advertisements for YouTube

Different platforms need different marketing videos. Just like you would customize material for different audiences, demographics, and broadcasting channels, every video advertisement needs to be built according to guidelines of where you're posting it online. Facebook videos, for example, should be...
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4 Search Engine Optimization Tactics to Elevate Your Website

In our blog last week, we discussed 3 key elements to improve your search rankings.  Today, we dive even deeper into some search engine optimization (SEO) tactics that can elevate your small business website even more.  Once you’ve created your keywords...
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