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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

What is the New Google My Business Questions and Answers (Q&A) Feature and How to Use it?

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When customers search for a local business on Google, sometimes they have unanswered questions in their mind. Questions that, if answered, may capture their business. If left unanswered, these searchers may turn to another provider who successfully answers their question – this can all happen before the customer even decides to reach out to the potential vendor!  Google noticed the need for a Q&A section and added one for companies listed on Google My Business (GMB). As a small business owner using GMB, it's important to stay up-to-date on new tools like this and learn how to use them effectively. Let's go through some key elements your small business needs to know about Google My Business's Q&A feature.

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Using Social Media in Your Small Business Marketing Strategy

over the shoulder of woman with smartphone in hand at desk with coffee, notebooks, and laptop

Social media continues to play a major role in the way we conduct our personal and business lives. Your peers and favorite organizations use social media to promote ideas and share with the global community. Additionally, successful brands use social media to shape their business's growth and connect with their customers. Your small business should follow suit to reach users and achieve results with your social media pages.

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Use Visuals in Content Delivery to Expand Your Audience

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Almost everyone has a preferred method of learning new information, even if they don't completely realize nor understand their own effective learning style. Some people are visual learners and create connections with photos, videos, and media. Others need to read and follow written text in anecdotal or guided steps to gather information. If your small business wants to reach a wider audience, then it will need to deliver valuable content in a variety of formats. Delivering content in all the ways your users prefer to learn, ultimately, means you will capture a larger audience.

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Using Business Cards as a Promotional Tool

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When it comes to the business world, having a strong business card is the key to starting new relationships. From networking with possible clients, connecting with business professionals in your industry, contacting leads, recruiting new hires, using the right business card puts you and your business at an advantage. A specially designed business card can help promote your business uniquely, and set you apart from competitors. Here are some key reasons why having a distinguished business card is the right decision for everyone.

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Expanding Our Team with Walter Sewell

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Join us in welcoming a new team member, Walter Sewell. As a veteran, Walter served in the United States Marine Corps and the Missouri National Guard. During his time with the Guard, Walter decided to pursue a career in the Information Technology industry. Walter has his CompTIA IT A+ certification and currently working on Centriq Training, the CCNA Routing and Switching certification, and CompTIA Security+ certification. Walter will be joining our team in the Lee’s Summit office, providing superior IT service, maintenance, and troubleshooting to our small business clients throughout the Kansas City metro.  Walter’s passion from IT stems from how quickly technology advances and he enjoys troubleshooting to resolve complex issues and building custom desktop computers.

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Does Your Online Presence Include Photos of Real People?

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No matter what business you're in, online marketing success depends on good graphics. Visual displays decide everything from consumers' faith in your website's legitimacy to the likelihood of a product's reliability. One of the most important graphical elements to include on your website, your e-commerce platform, and any video thumbnails is properly executed and relevant images of people. 

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4 Tips to Keep Customers Coming Back for More

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Getting customers is hard, but keeping customers can be harder. Sometimes all it takes is a single bad experience, an off-day with customer service, or just a product defect to make a customer take his or her business elsewhere. For small businesses who want to keep customers coming back time and time again, it's important to consider best practices to keep your customers coming back.

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How Will Facebook's Viewable-Only Impressions Affect Your Small Business

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Facebook is changing their metrics to count viewable-only impressions of posts and ads instead of basing their impression count on when a post or ad is served. They announced the change back in 2016, but the updates to their metrics tools took longer to complete than initially estimated. Facebook should be rolling out the change over the next several months.

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3 Mobile Web Design Trends Emerging in 2018

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In 2016, mobile use moved ahead of desktop browsing and it has increased with every passing year.  Additionally, Google has begun rolling out it’s “Mobile First Index” which ranks each website based on its mobile experience, instead of the desktop experience.  Thus, it should come as no surprise then that the web design trends in 2018 are geared towards creating a better experience for mobile users.  In this post we will outline three emerging trends in web design and how they help improve customer experiences, especially for mobile users.

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Marketing Tips for Small Businesses: 4 Lessons Learned from Big Flops in History

computer rendering of success and failure crossroads sign

We often look at businesses that have prospered over the years and learn important lessons from their experience and success. After all, recreating success is often our goal, especially if that success launched a company into the stratosphere in earnings and reputation. Sometimes, though, it pays to look at history's failures to learn what not to do. Understanding what worked is often complicated and requires a nuanced understanding of the moment in time that made a given product or strategy work. When something fails, however, there's often a much clearer lesson left in the financial fossil record. Learn from these four historical marketing missteps:

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