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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

3 Unique Security Concerns for Your E-Commerce Pages

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Small businesses have a lot of risks. If your small business has an e-commerce website, it’s imperative your or your web firm performs adequate security on the website.  Here are three considerations to keep in mind when building up or maintaining your e-commerce site:

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The Pros and Cons of Small Businesses Using Virtual Machines

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Last month, we discussed when a small business may want to use a virtual machine.  Now, with nearly everything we do becoming virtual these days, it's not surprising that PCs are jumping on that bandwagon. Virtual PCs aren't a totally new thing; ever see videos of people installing old Windows operating systems onto their computers? Thanks to software like VMWare, operating systems of all kinds can be used once more. This not only benefits those anxious to return to the past and play with older programs and applications, it also benefits small businesses. Here are some pros and cons to using virtual machines for small business purposes.

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Welcoming Tyga to the Igniting Business Team

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We are excited to announce Tyga McHenry has joined the Igniting Business team as a Web Specialist. Having graduated from the University of Missouri and University of Illinois, Tyga comes to us with experience working in web, marketing, advertising, and IT industries. Tyga uses her experience with the goal to help small businesses better assist their respective communities. She’s been involved in every step of the website design process from planning and mockups to wireframing and development. Serving on our web team, Tyga will play a role in the initial design of website and building out webpages. She’s excited to work alongside our clients to bring their design dreams to fruition on their final website.

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Marketing Tips for Small Businesses: More of Your Best Customers

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One way to generate more revenue in your small business is to acquire more of your best customers.  Rather than continuing broad marketing activities that are not providing quality results, analyze who your best customers and tailor your future marketing efforts accordingly. 

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FAQ: When Would a Small Business Want to Use a Virtual Machine?

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In order to understand when a small business might want to use a virtual machine, it helps to define what is a virtual machine.  A virtual machine is a program that runs on your current operating system that provides a virtual environment to guest operating systems.  In other words, it allows one to simulate an operating system on a machine that physically has its own operating system.  For example, your small business may have Windows 10, but you could install Windows 7 in a virtual machine on that same computer to run your programs that are only compliant with Windows 7.

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SEO FAQ: Do Customer Reviews Affect Search Engine Rankings?

SEO FAQ Do Customer Reviews Affect Search Engine Rankings

Quite simply: Yes.  Customer reviews can and do affect your small business’s search engine rankings, especially for businesses that sell their service or product locally.  Many users routinely perform searches on local small businesses. One of the best ways for a search engine like Google to determine which organization should receive a higher ranking status is through evaluating the organization's quality and quantity of relevant customer reviews.  So, whether you own a small restaurant, a local plumbing business, or an auto mechanic's shop, if you want to place high on the list of (local) searches, you do need to pay attention to your customer review collection strategy.

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3 Signs You Should Invest in Online Advertising Now

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Online advertising is constantly transforming. It started as text-based ads with hyperlinks, then became static, clickable images. Soon it evolved to videos, recommendations from trusted content creators, and reviews. The full range of what online advertising means is growing every day, and every avenue leads to more exposure and more recognition. If you have a small business and you're wondering if the time is right to start advertising, here are three indicators you likely should invest in online advertising:

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Incorporate These Dynamic Facebook Features to Better Engage Your Social Media Audience

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Social media sites commonly make small tweaks and adjustments to their interfaces in an attempt to find the best ways to keep users engaged and scrolling. While these changes are usually geared towards revamping the user experience, these features can also help small businesses keep their followers engaged. Here are some recent changes Facebook has made to its News Feed that small businesses can use to keep up with their audience.

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FAQ: When is My Small Business Website Ready for Online Advertising?

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Making the choice to advertise online is a big one. You need to decide your budget, look for the right ad platforms, hone in on your targeted audience, and create effective campaigns that will get you the results you want. You also must consider whether or not online advertising is the right strategy for your business, which involves looking at your current sales, your profit margins, and your competitors through a variety of strategic lenses. Just as important, though, is doing the prep work on your own site so your campaigns direct traffic to a place customers want to go. Below are four areas to consider before deciding your small business website is ready for online advertising:

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Consistent IT Updates - Crucial for Your Small Business

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It is becoming increasingly rare to find a business, even a small business, that does not rely quite heavily on some form of technology to play an essential role in their everyday business operations.  Yet, when it comes to the safety and security of their interactions with technology, small businesses are often in a unique situation.  Rarely do small business owners have the technological expertise to ensure the integrity of their own hardware and software.  More commonly, though, small businesses rarely have the resources to devote a substantial portion of their operational costs to employing a full or even part-time IT professional.

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