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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Consistent IT Updates - Crucial for Your Small Business

computer networking technician inspecting wires and cables

It is becoming increasingly rare to find a business, even a small business, that does not rely quite heavily on some form of technology to play an essential role in their everyday business operations.  Yet, when it comes to the safety and security of their interactions with technology, small businesses are often in a unique situation.  Rarely do small business owners have the technological expertise to ensure the integrity of their own hardware and software.  More commonly, though, small businesses rarely have the resources to devote a substantial portion of their operational costs to employing a full or even part-time IT professional.

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How to Use Google's Keyword Planner to Plan Your Website Content

laptop with notebook, pens, cellphone, and desk toys on desk

You can drive traffic to your site with good content. No matter what business you're in, every article, brief post, and description on your website gives search engines more information about your business and gives potential customers a reason to keep exploring your site. While originally intended for Google AdWords planning, Google's Keyword Planner can be a great tool for planning content on your small business website as well.

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How to Get the Most Out of Text on Social Media

two women looking at their phones

Social media pages are evolving to be a continuous, scrollable presentation of content. They're designed to always offer users something new to look at, so they pull from more and more sources to fill users' homepages and timelines. While that means you have a wider audience for your content, it also means it's easier to get lost in the mix and for users to scroll past your specific post. 

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5 Marketing Tips for Small Businesses to Launch Your Business with Impact

storefront with open sign

You have done the research, chosen your niche and have the capital to get started. You are passionate about your work and excited to get started launching your business. For a last check, walk through these five marketing tips for small businesses to launch your business with impact to ensure that you are ready to go.

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Increase Your Marketing Audience with a Vehicle Sign

overhead shot of vehicles in street

Marketing is about getting attention, but if audiences expect a banner ad or a commercial clip, they may easily ignore it if there are other things to watch. That means providing interesting content when there's little competition is a good way to advertise; an easy way to do that is with a vehicle decal.

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Video Marketing Part 5: How to Use YouTube as a Marketing Tool for Your Business

Video Marketing Part 5 How to Use YouTube as a Marketing Tool for Your Business

Did you know every minute there are 300 hours of video uploaded to YouTube? Because of all the “clutter,” videos advertising products and services often have an uphill battle to cut through the noise.  With a few additional steps, you can match your videos to the audience you’re targeting.

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4 Critical Content Marketing Mistakes to Avoid

4 Critical Content Marketing Mistakes to Avoid

Content marketing offers tremendous opportunities for getting your message in front of potential customers.  However, when done poorly or inadequately, content marketing can result in nothing more than wasted time. Here are four common mistakes that can torpedo a small business' marketing efforts.

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Video Marketing Part 4: How to Get Facebook Video Views

Video Marketing Part 4 How to Get Facebook Video Views

In the third part of our video marketing series, we mentioned the idea of educational videos. Edutainment has always been a big hit in the visual media world. People love watching how to make or do something, even if they have no intentions of making or doing it themselves, and even if they don't really recall the video later. This video marketing trend is growing more and more apparent on platforms like Facebook, where people scrolling through their feed will pause to watch a thirty-second recipe video if the finished product looks good. So, what are others doing that you can do just as well?

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Expanding Our Team With Don Sides, IT Manager

don sides

Join us in welcoming Don Sides to our team as IT Manager.

The Igniting Business team is excited to announce that we are continuing to grow and add new members to our team.  Don Sides joined our team on November 13th as our IT Manager.  Don will be located in our Columbia, MO office but will service our clients nationally. 

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3 Ways to Effectively Keep Visitors on Your Website

3 Ways to Effectively Keep Visitors on Your Website

Your company’s website is one of your best marketing engines.  It doesn’t sleep, require vacation, call-in sick, and it works 24x7. Some of the most effective ways to keep visitors on your site are universally known: have good content, solve your visitors' problems, and always have related articles in the wings. But having an effective website design is just as important as having good content. Here are a few ways to keep your visitors on your site longer. 

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