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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

When to Narrow and Broaden Your Keyword Usage

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Last month we discussed the difference between popular and profitable keywords.  Today, we want to propose a general rule of thumb that will help keep your different keyword strategies scalable:

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FAQ: When Should I Outsource Functions of My Small Business?

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Outsourcing back office duties is a big step for any small business to take, but most find the benefits outweigh the risks and costs. Most small business owners recognize that hiring and training is costly and time-consuming. When you outsource a function, you will not have to hire and train an employee to perform the function. Instead, these problems and costs are borne by your outsourced company.

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Use Google's Keyword Planner to Keep Your Online Advertising Audience from Growing Too Large (And Why That's a Good Thing)

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Growing your audience is one of the main tenets of online businesses. If you're not being seen, you're not getting customers. Most internet users have such a short attention span that you need to be seen by a lot of people to get the customers you need. But if your audience is growing just for the sake of growing, then your audience may be getting too large which can create its own set of inefficiencies.  Ask yourself: Although the number of viewers is getting bigger and bigger, but is my conversion percentage getting smaller and smaller?

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3 Essential Elements You Need on Your High-Converting Landing Page

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Landing pages are specifically designed web pages used to enhance the effectiveness of a campaign.  Landing pages are most successful when created with certain essential elements. Clear and compelling copy, concise forms and the perfect call-to-action are three essentials elements that you must consider when creating a landing page for your small business' next marketing campaign.

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How Are Small Businesses Affected by Short Attention Spans on Social Media

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Instagram has become more than just an online platform for pretty faces, selfies, and memes. The popular image sharing social media platform now has the power to help businesses showcase their products and services to reach visually more potential customers.

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5 Social Selling Hacks Which Will Help You Drive Sales and Grow Your Small Business

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Promoting your business and products on social media sites means more than posting a few blogs with links to your website—it means having a comprehensive strategy.  An effective social strategy will enable you to create a bond with prospective customers based on empathy and an understanding of the problems they face and your company's ability to solve those problems.  That strategy must encompass a wide range of content, everything from informative articles and humorous anecdotes to credible product reviews and current customer testimonials. Your efforts will work best when you think outside the box.

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3 Unique Security Concerns for Your E-Commerce Pages

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Small businesses have a lot of risks. If your small business has an e-commerce website, it’s imperative your or your web firm performs adequate security on the website.  Here are three considerations to keep in mind when building up or maintaining your e-commerce site:

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Welcoming Tyga to the Igniting Business Team

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We are excited to announce Tyga McHenry has joined the Igniting Business team as a Web Specialist. Having graduated from the University of Missouri and University of Illinois, Tyga comes to us with experience working in web, marketing, advertising, and IT industries. Tyga uses her experience with the goal to help small businesses better assist their respective communities. She’s been involved in every step of the website design process from planning and mockups to wireframing and development. Serving on our web team, Tyga will play a role in the initial design of website and building out webpages. She’s excited to work alongside our clients to bring their design dreams to fruition on their final website.

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Marketing Tips for Small Businesses: More of Your Best Customers

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One way to generate more revenue in your small business is to acquire more of your best customers.  Rather than continuing broad marketing activities that are not providing quality results, analyze who your best customers and tailor your future marketing efforts accordingly. 

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SEO FAQ: Do Customer Reviews Affect Search Engine Rankings?

SEO FAQ Do Customer Reviews Affect Search Engine Rankings

Quite simply: Yes.  Customer reviews can and do affect your small business’s search engine rankings, especially for businesses that sell their service or product locally.  Many users routinely perform searches on local small businesses. One of the best ways for a search engine like Google to determine which organization should receive a higher ranking status is through evaluating the organization's quality and quantity of relevant customer reviews.  So, whether you own a small restaurant, a local plumbing business, or an auto mechanic's shop, if you want to place high on the list of (local) searches, you do need to pay attention to your customer review collection strategy.

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