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While the visual part of your website catches a customer's eye, it's the written content which cinches the deal. A well-designed website is crucial in grabbing consumers’ attention and improving search engine optimization (SEO). However, consistently creating well-written content is just as important in order to gain potential customers and boost your small business’ search engine ranking.
Check out these content writing tips to help improve your SEO and convert readers into customers.
It’s important to ensure that your content is written in a way that is conversational and easy to understand. Many companies tend to use a lot of jargon in a vain attempt to impress their audience. However, this technique is likely to go awry as not everyone is familiar with the jargon or specific aspects of your field. If your readers come across multiple words or phrases they don't know, they're likely to turn to a different website where the content is personal and easier to understand.
It’s essential to create content that is relevant to your small business, niche, and target audience. Writing content that is relevant to what your customers and potential customers are searching for will not only help increase your number of readers but will also help boost your small business’ ranking.
It goes without saying that all of your written content should be free of spelling and grammatical errors. However, improving your content’s readability goes a step further. Long chunks of text can be hard to take in and can cause readers to quickly lose interest. Improve your readability score by using smaller paragraphs and inserting subheadings, numbered lists, and bullet points.
At Igniting Business, we know creating well-written content can be a time-consuming task. Our SEO specialists are here to help your small business with all of your SEO and copywriting needs. To learn more about our services, contact us today!