According to entrepreneur.com, branding is defined as the “marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Branding results in differentiating your business from the competition by connecting a certain personality and identity to your company name.
Where to Start – Logo Design
The first step to branding your business starts with the logo. Apart from the logo essentially being the face of the company, it’s also a way for people to recognize your company. Consequently, your logo must project the right message and represent your business effortlessly. Check out our blog post, Why your business needs an extraordinary logo.
Another important first step in branding is consistency throughout all marketing materials. This includes colors, images, fonts, patterns or textures, form and structure of layouts, etc. With consistency in branding over time, you can be easily identified with or without your logo present. Viewers see consistency as a tell of professionalism, competency, and ultimately, credibility.
What Is a Brand?
What, who, how and why are the four areas to cover when starting the branding/rebranding process.
- What does your company do?
- Who are you trying to reach with your brand?
- How are you different and how will your customers experience be different with your company versus your competitors?
- Why do you do what you do? Customers identify with a story and with people, not with a price tag or a particular product name.
If you need help turning your story into an engaging brand, or implementing consistency across your marketing materials, reach out to our marketing specialists for a free consultation.
How We Can Help – Our Process
For new companies and startups: we offer business name and tagline consulting for those struggling to first create a powerful and memorable name and slogan. Once the company name has been chosen, it’s time to create a unique logo that portrays what your company represents and distinguishes you from the competition.
For more experienced companies looking for a rebrand or refresh of current branding: we take the time to understand your business to ensure your brand gets the attention and recognition it deserves. If your small business is looking to refresh the overall look of your company, our marketing team will be there to make sure the process is painless and enjoyable.
Once the new or updated logo is created, the next process is developing a consistent brand through marketing materials and tailoring your online presence, including social media and website design. Storytelling and marketing go hand-in-hand. Telling your story is the most powerful tool you possess in your business and makes your business unique through that personal journey. Fully developing your story is a critical component in engaging and keeping your customers.
This process can be intimidating, and Igniting Business is here to help you through every step of the way. Reach out to us to setup a free consultation with one of our talented marketing specialist.