The appreciation for visual content has become a universal trend, and incorporating video into your marketing efforts is a great way to attract viewers and uniquely deliver valuable content. If you are unsure how to integrate video into your strategy, Igniting Business is here to help you through each stage of the process.
As a small business, it is extremely important to find creative ways to connect with your audience, draw in potential customers, and consistently increase website engagement. While there are many types of video storytelling styles, this can be an effective way to enhance customer experience. Whether you’re looking to tell the story of your business, document experiences, promote your products/services, or create an interactive “how to” video, storytelling through video will capture your audience with the engaging content.
Video Benefits Search Engine Optimization (SEO)
Did you know that how your video is optimized online not only impacts its viewership, but it can also directly impact the SEO of your entire website? Shooting and uploading the video alone isn’t enough; it needs to be searchable and optimized to increase the traffic to the video and your desired final destination. Optimizing a video not only increases the chance of the video being watched, but will now be more likely to be seen by your target audience. We strive to ensure our clients finished video is high quality, meaningful, authentic, and optimized.
Video Distribution Platforms
Video is no longer confined to limited platforms; video is everywhere! Video can be used throughout mobile and web apps, social media, advertising and more.
Here are just a few examples:
- Television Broadcast
- Email Marketing
- Social Media
Types of Videos Projects We Offer
At Igniting Business, we understand the importance for video throughout small businesses’ marketing strategies. Thus, our mission of providing affordable and quality video production services to our clients has become a valued offering. We produce professional video projects that can be used across multiple platforms.
These projects include:
- Promotional Videos
- Product/Service Highlights
- Training Videos
- Testimonials and Interviews
- Event Recording and Documentation
There are many factors that go into successful video marketing, and our video experts are here to assist you in integrating video into your marketing efforts. Looking to use the power of video to tell your story? Fill out the form and tell us about your vision.