A great way to get your small business website noticed is through online advertising. With the majority of consumers today on YouTube, Instagram, Facebook, Twitter, and other social media platforms, as well as performing searches on Google and other search engines, online advertising is essential for your small business’ marketing strategy. Even better, many online advertising platforms work on a pay-per-click model, so you don't actually have to pay unless a potential customer clicks on your ad. Check out these signs below to know if your small business should start investing in online advertising.
1. You’re Not Generating as Much Traffic as You Want
A primary reason that small businesses invest in online advertising is to increase traffic on their website. You may have a great website and a blog which you update on a weekly basis, but if you’re still not garnering the type of results you're looking for, then it might be time to turn to online advertising.
2. You Want to Increase Your Social Media Followers
Keeping an active social media presence and building up a social media following completely organically can be an arduous process and can take significant time. If you are looking to increase your social media followers and generate leads, investing in online advertising is an excellent option.
3. You Want to Convert More Visitors to Customers
You might be getting a lot of traffic to your website, but not a lot of those readers are actually becoming customers. It is possible you're attracting views from people who are not really interested in your product or service. Using online advertising to appeal to a specific demographic can be extremely beneficial. You can configure your online ads to show up only when people search for a certain keyword or in the feed of people who have expressed interest in your type of product or service.
At Igniting Business, our marketing experts are here to help your small business with your online advertising needs. To learn more about the benefits of online advertising, or for more information about our marketing services, contact us today!