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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

4 Ways Online Marketing Keeps Your Small Business Connected with Customers

online marketing concepts for small businesses

Small businesses have faced many new challenges in the midst of COVID-19. One of these challenges is staying connected and accessible to your customers during the pandemic. Fortunately, online tools and marketing techniques continue to help provide an essential line of communication between your small business and your customers without a high cost. Check out these four ways online marketing can help your small business stay connected during these trying times.

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Facebook and LinkedIn Tools Your Small Business Should Utilize During COVID-19

small business owner using facebook to boost online presence

In today’s world, utilizing social media is an excellent way to instantly connect with your customer base and provide important news and updates about your business. During the COVID-19 pandemic, social media usage has increased significantly. This means it's important now more than ever to make sure you are utilizing the tools and new features that social media platforms are providing and your target market is viewing.

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Increase Your Small Business’ Traffic, Followers, and Conversion Rate with Online Advertising

small business owner investing in online advertising for small business

A great way to get your small business website noticed is through online advertising. With the majority of consumers today on YouTube, Instagram, Facebook, Twitter, and other social media platforms, as well as performing searches on Google and other search engines, online advertising is essential for your small business’ marketing strategy. Even better, many online advertising platforms work on a pay-per-click model, so you don't actually have to pay unless a potential customer clicks on your ad. Check out these signs below to know if your small business should start investing in online advertising.

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Value Proposition: A Critical Part of Your Small Business’ Marketing Strategy

value proposition infographic for small businesses

When it comes to marketing your small business, there's no shortage of methods, techniques, or tricks to try. Each marketing method such as content marketing, social media marketing, online advertising, email marketing, and more come with their own success stories and can help a business improve its bottom line, reach audiences, and grow overall. However, different marketing methods work for different companies.

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3 Strategic Marketing Steps to Bring Customers to Your Door

small business owner developing marketing strategy

The average consumer sees numerous advertisements daily. Therefore, when it comes to your small business’ marketing efforts, it is important to avoid blending in with the bombardment of other marketing.

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Webinars: A Unique Marketing Strategy to Help Boost Your Small Business

blogging basics webinar hosted by Igniting Business

Running a small business can be tough and trying to reach new customers and make sales can be frustrating. If you’re attempting to build visibility and awareness for your small business, webinars are a unique marketing strategy that may make a huge difference for your business. In the post-COVID-19 world, webinars can be even more beneficial than ever, as many consumers are looking for remote opportunities to engage, learn, and shop for products and services.

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3 Tips for Creating an Effective Drip Email Marketing Campaign

small business drip email marketing campaign infographic

Also known as automated email campaigns, drip email marketing can be an incredibly effective marketing strategy for your small business. In fact, the Content Marketing Institute discovered that 93% of B2B marketers use emails to connect to their audience, and every $1 spent on email marketing generates $38 in revenue.

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3 Tips to Producing Quality Marketing Videos

small business owner creating marketing video for small business

In order for your small business to stay ahead, it’s a good idea to start including videos in your marketing campaign if you haven’t already. Today, more and more people are turning to videos when they want to learn more about a product, service, or business, making YouTube an excellent marketing tool. In a recent blog post, we discussed how to utilize YouTube to benefit your small business. While adding videos to your marketing campaign is a start, making quality, attention-grabbing content is just as essential in order to gain viewers and potential customers. But what makes a good video? Check out a few tips below to learn how to produce quality videos for your small business marketing campaign.

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How to Utilize YouTube to Benefit Your Small Business

small business owner using YouTube app for marketing

As a small business owner, you may not consider YouTube as particularly helpful for your business, especially if you don't run the kind of business which immediately lends itself to making videos. However, when done right, videos can be a persuasive marketing tool for many small businesses.

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PPC Strategies Part 2: Taking Your Small Business Online Advertising to the Next Level

pay per click advertising strategies to help small businesses

Online competition is tough, especially if your small business is just starting up. Big corporations tend to have a generous PPC advertising budget to generate unlimited traffic from their ad campaigns, but for small companies, every penny spent has to be worth it. In last week’s blog post, we discussed a few PPC targeting strategies to help your small business form a solid targeting foundation. This week, we’ll discuss how you can take your campaigns to the next level with these three online advertising tips.

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