Digital Marketing Blog Topics

Explore our marketing posts covering topics on digital marketing, targeted advertising, PPC, SEM, email marketing, and marketing best practices.

When it comes to online advertising, it is essential to not only create messages that attract your target audience, but also to ensure that your messages reach your prospects. While LinkedIn advertising has many advantages, one of the most unique benefits...
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For small businesses today, online advertising is crucial for success. However, with numerous online advertising platforms available, each offering their own specific advantages, determining which online advertising platform will work best for your small business can be challenging. Keep reading to...
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With 54% of consumers preferring video content over other forms of content, video marketing can be an excellent marketing tool for keeping your audience engaged, generating leads, and increasing conversions. However, achieving video marketing success is not always as straightforward as...
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Social media is used every day to meet new people, stay in touch with loved ones, reconnect with old friends, discuss important social issues, and promote businesses around the world. Today, there are hundreds of social media platforms, with new ones...
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Networking plays an important role in helping most businesses grow. However, during the current/post COVID-19 world we live in today, in-person networking events are not as common as they once were. Fortunately, virtual events have become a great alternative to traditional...
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Email marketing is an extremely effective marketing strategy that your small business can use to attract, engage, and keep in touch with your current and potential customers. Drip email marketing campaigns are exceptionally useful as these campaigns can be used to...
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Google Ads is one of the most effective online advertising methods for small businesses and can offer numerous benefits. However, due to the extensive amount of misinformation circling the internet, many small businesses have been discouraged from capitalizing on Google Ads,...
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In last week’s blog post, we discussed animated explainer videos and why they were instrumental for your small business marketing. Not only can they help capture your audience's attention, but they can also help increase engagement and boost conversions. This week,...
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Video marketing is continuing to grow in popularity, and it is now estimated that videos account for 82% of global internet traffic. Therefore, when it comes to your small business marketing tactics, animated explainer videos make for an excellent addition. Using...
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When it comes to your small business’ social media pages, your content should be attention-grabbing and interactive. No one wants to be scrolling social media just to read long blocks of text all day long. In fact, research conducted by BuzzSumo...
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For many small business owners, managing all of your company’s social media accounts is not always the easiest task. From creating and scheduling posts to optimizing your social media platforms, social media management can be challenging and time consuming. Fortunately, there...
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The popularity of video marketing is growing each day as more businesses embrace new trends, thanks to new social media platforms like TikTok, webinars, live streams, and YouTube. Today, video marketing can play a crucial role in your small business’ overall...
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With over 4.55 billion people worldwide currently using social media on a regular basis, implementing social media marketing for your small business is essential. Done right, social media marketing can effectively promote your business, boost brand awareness, and increase traffic to...
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Email marketing is one of the most effective marketing methods and a great way to connect with your current and potential customers. However, due to the outdated and incorrect advice found online, many small businesses have been deterred from venturing into...
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In order to gain visibility, increase sales, and stay ahead of the competition, it is essential to have a strong marketing strategy in place. However, with so many marketing tips and tactics floating around, finding (and focusing) on what works for...
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Today, online advertising is essential for your small business’ success. While there are various online advertising platforms available, each with their own set of unique benefits, it is important to determine which online advertising platform will work best for your small...
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In order to reach potential and existing customers and generate revenue, it is critical for your small business to have an effective content marketing strategy in place. In this digital age, creating and hosting webinars is an important method to include...
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With numerous online advertising systems available such as Facebook and Instagram Ads, Twitter Ads, LinkedIn advertising, and Google Ads, it can be difficult to choose the platform that works best for your small business. While each platform offers unique benefits and...
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What Are Evergreen Marketing Tips? Marketing is an integral part of any business. Every small business creates some form content that appeals to target customers and inspires the desire to purchase your product or service. For example, your website, social media,...
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Email marketing is one of the most cost-effective ways to connect with your current and potential customers and grow your small business. In order to continue generating growth for your small business and maintain a successful email marketing strategy, it is...
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Within the last few years, video marketing and podcasting have gained massive popularity as effective marketing techniques. While video marketing is an excellent way to capture the attention of potential customers, podcasting has become popular among small businesses and many are...
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