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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, IT, and Marketing topics which impact small businesses like yours.  

Use Visuals in Content Delivery to Expand Your Audience

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Almost everyone has a preferred method of learning new information, even if they don't completely realize nor understand their own effective learning style. Some people are visual learners and create connections with photos, videos, and media. Others need to read and follow written text in anecdotal or guided steps to gather information. If your small business wants to reach a wider audience, then it will need to deliver valuable content in a variety of formats. Delivering content in all the ways your users prefer to learn, ultimately, means you will capture a larger audience.

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Using Business Cards as a Promotional Tool

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When it comes to the business world, having a strong business card is the key to starting new relationships. From networking with possible clients, connecting with business professionals in your industry, contacting leads, recruiting new hires, using the right business card puts you and your business at an advantage. A specially designed business card can help promote your business uniquely, and set you apart from competitors. Here are some key reasons why having a distinguished business card is the right decision for everyone.

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4 Tips to Keep Customers Coming Back for More

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Getting customers is hard, but keeping customers can be harder. Sometimes all it takes is a single bad experience, an off-day with customer service, or just a product defect to make a customer take his or her business elsewhere. For small businesses who want to keep customers coming back time and time again, it's important to consider best practices to keep your customers coming back.

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How Will Facebook's Viewable-Only Impressions Affect Your Small Business

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Facebook is changing their metrics to count viewable-only impressions of posts and ads instead of basing their impression count on when a post or ad is served. They announced the change back in 2016, but the updates to their metrics tools took longer to complete than initially estimated. Facebook should be rolling out the change over the next several months.

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Marketing Tips for Small Businesses: 4 Lessons Learned from Big Flops in History

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We often look at businesses that have prospered over the years and learn important lessons from their experience and success. After all, recreating success is often our goal, especially if that success launched a company into the stratosphere in earnings and reputation. Sometimes, though, it pays to look at history's failures to learn what not to do. Understanding what worked is often complicated and requires a nuanced understanding of the moment in time that made a given product or strategy work. When something fails, however, there's often a much clearer lesson left in the financial fossil record. Learn from these four historical marketing missteps:

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When to Narrow and Broaden Your Keyword Usage

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Last month we discussed the difference between popular and profitable keywords.  Today, we want to propose a general rule of thumb that will help keep your different keyword strategies scalable:

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Use Google's Keyword Planner to Keep Your Online Advertising Audience from Growing Too Large (And Why That's a Good Thing)

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Growing your audience is one of the main tenets of online businesses. If you're not being seen, you're not getting customers. Most internet users have such a short attention span that you need to be seen by a lot of people to get the customers you need. But if your audience is growing just for the sake of growing, then your audience may be getting too large which can create its own set of inefficiencies.  Ask yourself: Although the number of viewers is getting bigger and bigger, but is my conversion percentage getting smaller and smaller?

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How Are Small Businesses Affected by Short Attention Spans on Social Media

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Instagram has become more than just an online platform for pretty faces, selfies, and memes. The popular image sharing social media platform now has the power to help businesses showcase their products and services to reach visually more potential customers.

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5 Social Selling Hacks Which Will Help You Drive Sales and Grow Your Small Business

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Promoting your business and products on social media sites means more than posting a few blogs with links to your website—it means having a comprehensive strategy.  An effective social strategy will enable you to create a bond with prospective customers based on empathy and an understanding of the problems they face and your company's ability to solve those problems.  That strategy must encompass a wide range of content, everything from informative articles and humorous anecdotes to credible product reviews and current customer testimonials. Your efforts will work best when you think outside the box.

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Marketing Tips for Small Businesses: More of Your Best Customers

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One way to generate more revenue in your small business is to acquire more of your best customers.  Rather than continuing broad marketing activities that are not providing quality results, analyze who your best customers and tailor your future marketing efforts accordingly. 

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