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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

PPC Strategies Part 2: Taking Your Small Business Online Advertising to the Next Level

pay per click advertising strategies to help small businesses

Online competition is tough, especially if your small business is just starting up. Big corporations tend to have a generous PPC advertising budget to generate unlimited traffic from their ad campaigns, but for small companies, every penny spent has to be worth it. In last week’s blog post, we discussed a few PPC targeting strategies to help your small business form a solid targeting foundation. This week, we’ll discuss how you can take your campaigns to the next level with these three online advertising tips.

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Pay-Per-Click (PPC) Strategies Part 1: 3 Key Pay-Per-Click Targeting Strategies for Your Small Business

pay per click advertising optimization tips on laptop

As a small business owner, you're undoubtedly more interested in the growth of your venture. Consequently, you may find yourself spending considerable time and resources pursuing additional revenue streams.

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3 Small Business Tips For Building Engagement on LinkedIn

small business owner using LinkedIn app to build engagement

If you own a business in today's market, then you already know how instrumental the Internet is for reaching potential clients and customers. While there are many social media platforms your small business should take advantage of, an influential platform is LinkedIn. LinkedIn does more than just host ads for positions you need filled, it also allows you to showcase your small business and draw potential customers to your door.

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3 Critical Online Marketing Tips for Small Businesses

small business using social media for online advertising

In today’s world, promoting your small business online is a must. However, knowing where to focus your online efforts and spend your valuable time can be challenging. Check out these three critical marketing tips that your small business should be prioritizing.

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Infographics Part 2: Ways to Effectively Use Them for Your Small Business

use of infographic to showcase small business marketing campaign

In last week’s blog, we discussed what infographics are and why they are important marketing tools for your small business. This week, we’ll outline a few ways to use infographics to effectively portray your information.

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Infographics Part 1: A Helpful Tool for Your Small Business

infographic chart for small businesses

Even if you aren't familiar with the term, it's highly likely that you've seen at least one type of infographic. Simply put, an infographic provides information using mostly pictures and/or icons instead of just text. This can be done through pie charts, bar graphs, lists, maps, timelines, flowcharts, and diagrams, all packaged together into a visually appealing graphic that communicates the main points in a visual form. Not only are infographics easily sharable, but for small businesses, infographics are a valuable marketing tool that can get your message to prospective customers in an easy, quick, and memorable way. In our two part series this week and next, we’ll highlight the benefits of infographics and how to effectively market through infographics.

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5 Benefits of a CRM System for Your Small Business

infographic of crm system benefits for small businesses

As we enter 2020, have you made any resolutions for your small business? Maybe one of those resolutions is to keep better track of your customers. If you’re a small business owner, you already know how essential your customer relationships are to the running and success of your business. After all, without these customers, you wouldn’t have a business to run. But how can you more effectively track your customers and build relationships?

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3 Online Advertising Techniques to Help You Generate More Leads

online advertising practices on laptop screen

When marketing your products or services online, it's important to engage and connect with your audience. The key to managing your buyers' cycles and coordinated marketing efforts is first to understand your buyers' motivations. Check out a few online advertising techniques we’ve highlighted to help you leverage your small business and generate more leads.

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Tips to Leverage Your Online Presence

small business owner keeping a consistent online presence

Whether you run a single-person operation or manage fifty employees, establishing a solid and consistent online presence is essential to your business’ success. Online basics such as creating a website and starting an email list are just the beginning. There are numerous other ways to grow your online presence and just as many tools and tips to help you along the way.

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4 Ideas for Promotions During the Holiday Season

company using email marketing to promote their small business during the holiday season

It’s the holiday season! With the holidays comes a major increase in online activity, making now an excellent time to boost your online marketing efforts. Even if your business isn’t offering anything seasonally specific, there are many brilliant ways to leverage your small business marketing during the holiday season. Check out these four ideas to help you maximize your online efforts and generate more leads through the end of the year.

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