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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Value Proposition: A Critical Part of Your Small Business’ Marketing Strategy

value proposition infographic for small businesses

When it comes to marketing your small business, there's no shortage of methods, techniques, or tricks to try. Each marketing method such as content marketing, social media marketing, online advertising, email marketing, and more come with their own success stories and can help a business improve its bottom line, reach audiences, and grow overall. However, different marketing methods work for different companies.

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3 Strategic Marketing Steps to Bring Customers to Your Door

small business owner developing marketing strategy

The average consumer sees numerous advertisements daily. Therefore, when it comes to your small business’ marketing efforts, it is important to avoid blending in with the bombardment of other marketing.

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Webinars: A Unique Marketing Strategy to Help Boost Your Small Business

blogging basics webinar hosted by Igniting Business

Running a small business can be tough and trying to reach new customers and make sales can be frustrating. If you’re attempting to build visibility and awareness for your small business, webinars are a unique marketing strategy that may make a huge difference for your business. In the post-COVID-19 world, webinars can be even more beneficial than ever, as many consumers are looking for remote opportunities to engage, learn, and shop for products and services.

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3 Tips for Creating an Effective Drip Email Marketing Campaign

small business drip email marketing campaign infographic

Also known as automated email campaigns, drip email marketing can be an incredibly effective marketing strategy for your small business. In fact, the Content Marketing Institute discovered that 93% of B2B marketers use emails to connect to their audience, and every $1 spent on email marketing generates $38 in revenue.

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3 Tips to Producing Quality Marketing Videos

small business owner creating marketing video for small business

In order for your small business to stay ahead, it’s a good idea to start including videos in your marketing campaign if you haven’t already. Today, more and more people are turning to videos when they want to learn more about a product, service, or business, making YouTube an excellent marketing tool. In a recent blog post, we discussed how to utilize YouTube to benefit your small business. While adding videos to your marketing campaign is a start, making quality, attention-grabbing content is just as essential in order to gain viewers and potential customers. But what makes a good video? Check out a few tips below to learn how to produce quality videos for your small business marketing campaign.

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How to Utilize YouTube to Benefit Your Small Business

small business owner using YouTube app for marketing

As a small business owner, you may not consider YouTube as particularly helpful for your business, especially if you don't run the kind of business which immediately lends itself to making videos. However, when done right, videos can be a persuasive marketing tool for many small businesses.

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PPC Strategies Part 2: Taking Your Small Business Online Advertising to the Next Level

pay per click advertising strategies to help small businesses

Online competition is tough, especially if your small business is just starting up. Big corporations tend to have a generous PPC advertising budget to generate unlimited traffic from their ad campaigns, but for small companies, every penny spent has to be worth it. In last week’s blog post, we discussed a few PPC targeting strategies to help your small business form a solid targeting foundation. This week, we’ll discuss how you can take your campaigns to the next level with these three online advertising tips.

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Pay-Per-Click (PPC) Strategies Part 1: 3 Key Pay-Per-Click Targeting Strategies for Your Small Business

pay per click advertising optimization tips on laptop

As a small business owner, you're undoubtedly more interested in the growth of your venture. Consequently, you may find yourself spending considerable time and resources pursuing additional revenue streams.

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3 Small Business Tips For Building Engagement on LinkedIn

small business owner using LinkedIn app to build engagement

If you own a business in today's market, then you already know how instrumental the Internet is for reaching potential clients and customers. While there are many social media platforms your small business should take advantage of, an influential platform is LinkedIn. LinkedIn does more than just host ads for positions you need filled, it also allows you to showcase your small business and draw potential customers to your door.

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3 Critical Online Marketing Tips for Small Businesses

small business using social media for online advertising

In today’s world, promoting your small business online is a must. However, knowing where to focus your online efforts and spend your valuable time can be challenging. Check out these three critical marketing tips that your small business should be prioritizing.

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