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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, IT, and Marketing topics which impact small businesses like yours.  

Content Marketing Tips: What's Behind a Memorable Social Media Presence?

social media presence

Nearly every business is on at least one social media platform, and there can be an overwhelming selection of company pages for users to view when searching for specific products or services. So how do you boost your social media presence to go from ordinary to outstanding to ensure those users click on your page? While there's no guaranteed step-by-step routine, we have a few practical ways to make your social media presence more representative of your company's brand personality and USP (unique selling proposition).

Here are some helpful content marketing tips for creating more memorable social media posts:

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Gaining Links to Your Site: The Art of LinkedIn and Thought Leadership

Thought Leadership

LinkedIn, once just a social media site where people could connect to find employment, has now grown to become a hub for business marketing and thought leadership. Business owners, job seekers, and others have found that LinkedIn is extremely helpful in developing marketing and thought leadership, thereby increasing business owners' working knowledge of how to stay successful and thriving.

What is Thought Leadership?

Thought leadership is knowing the business you are in and the internal and external issues and opportunities which it faces on a daily, weekly, monthly, and yearly basis. It helps you answer your customers' and audiences' questions about what your business is doing now and where it is headed in the future. This level of awareness of your own company, your craft, and influential industry factors provides a level of expertise and innovative perspective which is the foundation of thought leadership.

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Schedule Social Media Posts with These Handy Tools

Social Media Post Schedulers

Social media is an up-to-the minute job. Your audience is expecting quality informational posts and updates in real-time. Unless you’re consistently sitting at your computer with free time, this seems impossible for any business to master themselves. Luckily there are many tools available for you to schedule when your posts go up on social media. Here's a list of some tools to utilize for scheduling social media posts.

Hootsuite: Not only does this platform manage and schedule your posts for every social media network you utilize, but it also allows you to review an in-depth view of how successful your social media efforts are, enabling you to then make lucrative changes to your social media production. They also have tools to monitor what your audience is saying about your brand and more.Buffer: Like Hootsuite, Buffer also allows you to schedule your social media posts for any social media network you use. A benefit of utilizing Buffer is their ability to post your content at the best possible times throughout the day so your content is getting more views, interactions, and is being seen by the most relevant audience. It also has a tool called Pablo, where you can search for images and add effects to them such as different fonts and colors. You can upload your own images to Pablo as well and customize them.Facebook Scheduling: If tools like Hootsuite and Buffer aren't for you (while both are free, you can also choose paid plans to use them), you can schedule posts directly to your Facebook page using the platform itself. Scheduling posts from your Facebook company page is most useful when:You need to tag people or other company pages in the post or in the post photoYou want to create a boosted post directly from the post editorYou want to backdate a post, meaning that post will appear in the past of your pages timelineTwitter Scheduling: If you're a user of Twitter ads, you can use their Scheduled Tweets feature. To keep your Twitter activity consistent and present, scheduled Tweets allow you to schedule posts for future delivery, and will correlate with either a new or existing campaign. Tweets can be scheduled up to a year in advance.

Igniting Business knows how challenging it can be for small businesses to find time to schedule and create social media posts. Our social media management services are catered specifically to business owners like you. Learn more about our social media management services and Contact us for more information on scheduling social media posts.

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Facebook’s Latest Algorithm Change Favors Engaging Videos

Facebook Video Algorithm

Social media's biggest player, Facebook, frequently changes their algorithm. This algorithm determines the content users see in their news feed, and the order in which it appears. For the best chance of success on the platform, your company's social media strategy needs to change with the algorithm.

Recent changes to Facebook's algorithm reflect the ongoing trend both in social media and in digital marketing towards video content. In general, video content continues to rise in priority on the platform, meaning that producing video content gives your brand the best chance of reaching a wider audience.

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3 Common Myths About Graphic Design

Graphic Design Myths

Design in today's digital age is increasingly important since every medium of content needs to attract more eyes more quickly. Our attention zips from one appealing thing to another, and we only stick around if what we're consuming is aesthetically pleasing and relevant.

Before jumping into a design project, look over these common misconceptions about graphic design.

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4 Reasons Why MailChimp Outshines Constant Contact for Small Business Email Marketing

Why MailChimp Outshines Constant Contact for Email Marketing for Small Businesses

As a small business owner, it’s extremely important to maintain a relationship with your clients. A great way to reach a wider audience is through email marketing. Email marketing lets you send a more personal message and sales pitch directly to clients' or potential customers inboxes. The best part? You have complete control of your email lists, meaning you can customize and target your lists to specific types of groups or segments so your subscribers are only seeing relevant content.

So, how do you know which email marketing service is best? The top contenders, MailChimp and Constant Contact, both seem popular and useful. However, we believe there's only one answer that keeps your clients and your wallet happy: MailChimp. These are the four reasons why MailChimp wins for small businesses in our opinion.

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FAQ: On Which Social Media Platforms are Hashtags Popular?

When to Use Hashtags on Social Media
Trending Hashtags on Twitter

Before social media, hashtags (#) were simply known as the "pound” symbol. Hashtags are now commonly known to us as a way to display keywords or phrases such as #Marketing or #SmallBusiness. When including these hashtags in social media posts, people can actually click that keyword or phrase and they’ll be led to a page that features all other posts that utilized that same keyword or phrase. While conducting business engagements, hashtags are a typical categorization tool, especially if you utilize common hashtags.

Although this concept is the same throughout Twitter, Facebook and Instagram, there are different rules of thumb for each platform. Learn about when to use them to help your small business see more post engagement and traffic.

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8 Common Reasons Small Businesses Fail at Using Google AdWords

Reasons Small Businesses Fail at Google AdWords

A Google AdWords campaign is a powerful tool to bring your business right into the search results of people who are actively looking for the products or services you provide, or who are searching for something relevant to your business. For many small businesses, setting up and maintaining a successful AdWords campaign - one that earns you valuable clicks and leads to conversions - is overwhelming. The process can be complicated and time-consuming, but don't let that stop you.

Below are some common reasons for why small businesses fail to use Google AdWords effectively and how you can avoid their mistakes.

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The Importance of Social Media Branding and How to Perfect It

The Importance of Social Media Branding

The trending influence of social networking on customers is something of which all businesses should take advantage. Whether you’re a B2C or B2B company, the rising benefits are the same. Through social media you're able to interact with customers and other groups in an area they frequent. By effectively showcasing your esteemed company throughout Facebook, Twitter, Instagram, etc., you're able to keep your current customers' attention while also gaining visibility with new customers. Increased traffic and recognition is never a bad thing!

So here’s a significant challenge business face: What are users greeted with when they stumble across your social media page? As a business, you've already established your brand in your offices/stores and website. Now, you must do the same on social media. We’ve identified a few tips to get you started.

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4 Quick Ways to Effectively Use Twitter for Your Small Business

Effectively Using Twitter to Market Your Small Business

It's often difficult to gain a strong social media following as a small business. Your small business likely has the disadvantage of not being a household name or well-known among many people. But that doesn't mean you should disregard social media altogether or write off certain social media networks, like Twitter for instance. Yes, Twitter is a favorable marketing tool for businesses and audiences. Used strategically, it can be much more than just a place to tweet about your personal thoughts and activities in 140 characters or to follow/retweet your favorite celebrities.

Here are some suggestions on how to get the most out of Twitter for your small business.

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