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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, IT, and Marketing topics which impact small businesses like yours.  

4 Reasons Why MailChimp Outshines Constant Contact for Small Business Email Marketing

As a small business owner, it’s extremely important to maintain a relationship with your clients. A great way to reach a wider audience is through email marketing. Email marketing lets you send a more personal message and sales pitch directly to clients' or potential customers inboxes. The best part? You have complete control of your email lists, meaning you can customize and target your lists to specific types of groups or segments so your subscribers are only seeing relevant content.

Why MailChimp Outshines Constant Contact for Email Marketing for Small Businesses

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FAQ: On Which Social Media Platforms are Hashtags Popular?

Before social media, hashtags (#) were simply known as the "pound” symbol. Hashtags are now commonly known to us as a way to display keywords or phrases such as #Marketing or #SmallBusiness. When including these hashtags in social media posts, people can actually click that keyword or phrase and they’ll be led to a page that features all other posts that utilized that same keyword or phrase. While conducting business engagements, hashtags are a typical categorization tool, especially if you utilize common hashtags.

When to Use Hashtags on Social Media

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8 Common Reasons Small Businesses Fail at Using Google AdWords

A Google AdWords campaign is a powerful tool to bring your business right into the search results of people who are actively looking for the products or services you provide, or who are searching for something relevant to your business. For many small businesses, setting up and maintaining a successful AdWords campaign - one that earns you valuable clicks and leads to conversions - is overwhelming. The process can be complicated and time-consuming, but don't let that stop you.

Reasons Small Businesses Fail at Google AdWords

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The Importance of Social Media Branding and How to Perfect It

The trending influence of social networking on customers is something of which all businesses should take advantage. Whether you’re a B2C or B2B company, the rising benefits are the same. Through social media you're able to interact with customers and other groups in an area they frequent. By effectively showcasing your esteemed company throughout Facebook, Twitter, Instagram, etc., you're able to keep your current customers' attention while also gaining visibility with new customers. Increased traffic and recognition is never a bad thing!

The Importance of Social Media Branding

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4 Quick Ways to Effectively Use Twitter for Your Small Business

It's often difficult to gain a strong social media following as a small business. Your small business likely has the disadvantage of not being a household name or well-known among many people. But that doesn't mean you should disregard social media altogether or write off certain social media networks, like Twitter for instance. Yes, Twitter is a favorable marketing tool for businesses and audiences. Used strategically, it can be much more than just a place to tweet about your personal thoughts and activities in 140 characters or to follow/retweet your favorite celebrities.

Effectively Using Twitter to Market Your Small Business

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7 Quick Tips for Online Marketing Success

Online marketing and any act of promoting or selling your products or services can sometimes be tricky, especially for those stuck in their ways or those who don’t keep up with present-day marketing trends. Often companies find that the strategies they use to promote and sell their products and services do not achieve the desired results. This is the case for numerous reasons.

As we’re finishing up the first month of 2017, have you been committed and diligent to your 2017 marketing efforts? If not, that's ok! Instead of being discouraged, consider these 7 quick tips for successful online marketing as you organize your marketing efforts in February.

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Don't Forget the Visuals!

According to HubSpot, 40% of people who are online today respond better to images than they do to written content. This is a large amount of people whom you're losing business from if you don't include visuals in your online marketing.

An important marketing tip for small businesses today: Leverage the power of visual content online.

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Fundamental Content Marketing Tips

Content marketing is as important as ever in order to connect with a clearly defined audience to gain the right attention and, of course, a profit! As a small business, it’s especially important to keep up with the latest marketing tactics. Content marketing isn’t just about your website, it’s also about your blogs, social media, marketing materials - essentially any platform you use as part of your communication strategy.

Fundamental Content Marketing Tips

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3 Critical Reasons Original Photos Are Better than Stock Photography

When it comes to your website, online marketing, and social media, visual content is quickly becoming a leading aspect to promoting your business, your products, and the work you do. So how do you decide between original photos and stock photography? Here are 3 reasons why we feel original photos are almost always a better option.

Photography Shoot with Client

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Effectively Reaching your Target Audience on Social Media Platforms

In a world where potential customers are exposed to advertising nearly every waking minute, it's tough to create an effective message that truly resonates with your target market. That's where effective social media implementation and marketing comes into play, but how to decide which social media platforms are best for your small business is a challenge on its own. Marketing via social media is so much more than simply posting to Twitter, Facebook, Snapchat, Google+, or Instagram. If all you're doing is posting blindly, you might as well be casting a net into the open ocean. It looks promising, but you're not likely to catch what you’re looking for, or anything at all.

Effectively Reaching Target Audience

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