The digital advertising world can sometimes feel like a vast ocean of possibilities. Especially for small business owners and marketers wearing numerous hats, the number of choices can be downright overwhelming. Two major marketing channels that frequently come under consideration are...
5 Mistakes to Avoid When Creating Animated Explainer Videos
Animated explainer videos can be valuable tools for quickly sharing some of the most important information about your brand’s services and products with your target audience in a way that is interesting and engaging. Avoiding certain mistakes can make explainer videos...
Long-Form Vs. Short-Form Content: Which Is Better and How Are They Different?
Investing in content marketing is crucial to building brand awareness, showcasing your authenticity, and educating your customers. While long-form content establishes your brand and provides valuable in-depth information to your target audience, short-form content keeps them satisfied when a quick answer...
4 Reasons to Use Personas for Your Content Marketing Strategy
Content marketers and small business owners (with the role of a marketer!) have the responsibility of creating relevant, interesting, and informative marketing strategies tailored to their target audiences. Among the most effective tools necessary for content marketing to relate to audiences...
8 Types of Marketing Videos with Examples for Your Content Marketing Strategy
Videos have become among the top effective marketing tools. According to data by Statista, over 3 billion internet users watched either a streamed or a downloaded video in 2022. The number was projected to rise to 3.5 billion by 2023. Why...
Leverage Remarketing and Retargeting to Get the Most Out of Your Marketing Strategy
What is Remarketing? Have you ever wondered why you're seeing advertisements for products you've looked at online, even after you've left the website? Or perhaps you received a timely email or postcard enticing you to replenish your favorite beverage with a...
6 Benefits of Display Ads and 3 Timesaving Display Ad Tools
Display ads (also known as display advertising) are a type of visual online advertising that can be shown on websites that are a part of ad networks. Display ads are typically designed to be visually appealing and to grab the attention...
4 Latest Digital Marketing Trends for 2023
Digital marketing is an effective way for small businesses to reach current and potential customers, increase traffic, and boost sales. As technology and customer purchasing trends continue to evolve, so too should your small business online marketing strategy. Keep reading to...
5 Remarkable Benefits and 9 Tools for Content Marketing in 2023
To remain competitive in today’s dynamic market, it is important for small business owners to utilize various digital marketing strategies. One of the most popular digital marketing strategies is content marketing. Keep reading to learn more about content marketing and the...
What is Google My Ad Center?
Today, online advertising is an essential marketing tactic for small businesses. Unlike other traditional marketing tactics, online advertising is much more customizable and small businesses can focus their time and budget on a targeted market segment. However, amidst these targeting benefits...
5 Key Benefits of Social Media for Your Small Business
With over 4.7 billion people active on social media worldwide, utilizing social media has become an essential marketing tactic for small businesses. With a proper social media strategy, you can help increase brand awareness, generate leads, boost conversion rates, and access...
4 Ways to Uniquely Combine Quality Content and Online Advertising
While all effective advertising aims to capture our attention, elicit an emotional response, and persuade us to act, the core of content marketing is to create material pertinent to your audience. Combining quality content with effective online advertising strategies will increase...
10 Types of Calls-To-Action (CTAs) to Use on Your Website to Increase Your Revenue
In a recent blog post, we outlined a few best practices for writing irresistible calls-to-action (CTAs). In this post, we cover several different types of CTAs that can be included in your content to serve different website visitors and their unique...
6 Best Practices for Writing an Irresistible Call-to-Action (CTA)
When marketing your business, it is essential to have clear, well-written calls-to-action (CTAs) included in your marketing content. A CTA helps guide potential customers visiting your website or social media to take the next step, transforming leads into valuable conversions. Check...
Watch Out for These 5 Surprising Email Marketing Strategy Mistakes (With Examples)
Despite the common myth that email marketing is dead, email marketing remains one of the most effective marketing solutions today. Done right, email marketing can generate impressive leads as well as drive additional revenue from your existing customer base. However, certain...
All You Need to Know About LinkedIn Message Ads
When it comes to online advertising, it is essential to not only create messages that attract your target audience, but also to ensure that your messages reach your prospects. While LinkedIn advertising has many advantages, one of the most unique benefits...
5 Advantages of LinkedIn Advertising
For small businesses today, online advertising is crucial for success. However, with numerous online advertising platforms available, each offering their own specific advantages, determining which online advertising platform will work best for your small business can be challenging. Keep reading to...
6 Video Marketing Mistakes to Avoid
With 54% of consumers preferring video content over other forms of content, video marketing can be an excellent marketing tool for keeping your audience engaged, generating leads, and increasing conversions. However, achieving video marketing success is not always as straightforward as...
Social Media Platforms Explained in One Sentence Each
Social media is used every day to meet new people, stay in touch with loved ones, reconnect with old friends, discuss important social issues, and promote businesses around the world. Today, there are hundreds of social media platforms, with new ones...
Ideas for Replacing or Supplementing Traditional Networking Events in a Post/Current COVID World
Networking plays an important role in helping most businesses grow. However, during the current/post COVID-19 world we live in today, in-person networking events are not as common as they once were. Fortunately, virtual events have become a great alternative to traditional...
5 Types of Drip Email Marketing Campaigns Your Small Business Should Utilize
Email marketing is an extremely effective marketing strategy that your small business can use to attract, engage, and keep in touch with your current and potential customers. Drip email marketing campaigns are exceptionally useful as these campaigns can be used to...