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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Social Media Management Using Hootsuite and Buffer: Which One is Right for Your Small Business?

small business owner scheduling social media posts using a social media management dashboard

Hootsuite and Buffer are two social media posting solutions used by many small business owners who prefer a fully-integrated social media management dashboard. These tools offer a wide range of features designed for scheduling content ahead of time, making it easy for you to keep up with peak posting times, engage with your audience, and gain viewers.

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3 Ways Your Small Business Can Thrive on Twitter

twitter app opening on smartphone to use for small business social media marketing

With the number of social media users continuously growing, it’s no surprise that social media platforms are quickly becoming a necessary marketing tool for small businesses. Companies effectively using social media continue to grow and expand their brand, while those that use it ineffectively or not at all are losing out on potential customers.

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3 Ways to Use Online Advertising for Your Small Business

small business online advertising campaign showing on search engine

Maximizing organic efforts and generating leads with referrals, free resources, and networking is crucial to any business. However, in today’s world, online advertising is an especially effective marketing tool. Below are just a few of many ways small businesses can use online advertising to gain customers and increase revenue.

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Attract New Clients Through Co-Marketing

small business owners agreeing on a co marketing plan

For small businesses, co-marketing can be a hugely beneficial strategy. Co-marketing is the strategy in which two, like-minded organizations partner together to promote each other’s product or service and expand their reach. If you’re looking for a fresh, new marketing tactic to help generate leads and strengthen partnerships, co-marketing is a great place to start.

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3 Tips for Small Business Success on Twitter

twitter app opened on iphone to start building online presence

Millions of people all over the world use Twitter every day to discuss issues that are interesting to them, from news events to daily life. Among these discussions, users love to interact with and follow brands that are appealing to them. Using this online platform to participate in discussions with potential customers and boost your online presence is a great business opportunity.

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3 Ideas to Consider When Using Images for Marketing Purposes

photographers taking pictures of shoes to use for online marketing

The use of images and how we perceive them is one of the most important marketing tools available. When shopping in a store or online, purchases are made when customers connect visually to the items in front of them. For online shoppers, the images presented are crucial in helping them decide which item(s) they want to buy. Consider these ideas and learn how to use images to help you increase sales for your small business.

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Trend-Inspired Video Marketing Ideas That'll Help You Smoke the Competition

business owner using video marketing to gain more customers

Video has quickly become an influential online marketing tool and the use of video marketing is a great way to set your company apart from the competition. However, knowing how to best use video in your marketing strategy is a feat in itself. Check out these video marketing tips to help you get started.

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3 Ways to Use Drones to Capture Captivating Video

camera on flying drone for digital marketing

Using aerial drone video is no longer a new idea in digital marketing. Today, more businesses are discovering the value of drone video as a marketing tool. Here are 3 ways you can use aerial video footage as part of your marketing arsenal.

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Collecting Customer Contact Information Makes a Difference in Marketing

person entering contact information into sign up form on laptop

Keeping track of who was present during business hours for various reasons can be a good practice, especially when it comes to following up with these visitors. For retail businesses, this could be a way to reach out to them with special promotions or coupons. For meetings or office check-ins, collect customer contact information with sign in sheets, website forms, business cards, etc. There are many useful and creative ways for a small business to use customer contact information to better market to their customers.

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Stand Out and Use Video As Your Facebook Page's Cover Image

man records video to use as his businesses cover image on Facebook

What is one of the best ways to visually promote and brand your company on Facebook? If your answer is "video", you're spot on. But do you use video to maximum effect for your page? Unless you're also using video as your Facebook page's cover image, you're missing out on a powerful tool to catch page visitors' eyes.

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