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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

3 Steps to Help Your Small Business Develop an Impressive Marketing Strategy

small business developing effective marketing strategy

In order for your small business to succeed in today’s competitive landscape, developing an impressive, unique marketing strategy is critical. With all the changes that 2020 brought for small businesses, as we enter 2021, now is an excellent time to redefine and reshape your marketing strategy. However, creating a marketing strategy can oftentimes seem like an intimidating task. Keep reading below to check out three core steps to help your small business create an outstanding, effective marketing strategy.

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3 Tips for a Successful Email Marketing Strategy

small business creating successful email marketing strategy

Nowadays, people receive more and more emails all the time, which can make creating marketing emails that stand out from the competition a challenge. In order to improve your email marketing open rates and boost traffic to your small business website, it’s important to ensure your marketing emails stand out. Check out these three tips to help you create a successful email marketing strategy.

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3 Tips to Get More from Your Social Media Efforts

social media platforms used by small business owners

Social media is a great tool for your small business to communicate with your target audience and market your products and/or services. While maintaining an active online presence is essential, there are several other factors to consider in order for your small business to get the most out of your social media efforts. Check out these three tips you can use right now to improve your company’s social media efforts.

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How to Determine Which Social Media Platforms Your Small Business Should Utilize

social media platforms used by small business owners

With many people working remotely nowadays and consumers searching for products/services online, staying active on social media has become more important than ever for small businesses. Formerly, people were more likely to hear about a new product or service by word of mouth or seeing an ad on TV. Today, people use social media as a way to connect with friends, family, and businesses, as well as give and receive reviews and recommendations regarding products, services, and businesses.

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4 Ways Online Marketing Keeps Your Small Business Connected with Customers

online marketing concepts for small businesses

Small businesses have faced many new challenges in the midst of COVID-19. One of these challenges is staying connected and accessible to your customers during the pandemic. Fortunately, online tools and marketing techniques continue to help provide an essential line of communication between your small business and your customers without a high cost. Check out these four ways online marketing can help your small business stay connected during these trying times.

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Facebook and LinkedIn Tools Your Small Business Should Utilize During COVID-19

small business owner using facebook to boost online presence

In today’s world, utilizing social media is an excellent way to instantly connect with your customer base and provide important news and updates about your business. During the COVID-19 pandemic, social media usage has increased significantly. This means it's important now more than ever to make sure you are utilizing the tools and new features that social media platforms are providing and your target market is viewing.

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Increase Your Small Business’ Traffic, Followers, and Conversion Rate with Online Advertising

small business owner investing in online advertising for small business

A great way to get your small business website noticed is through online advertising. With the majority of consumers today on YouTube, Instagram, Facebook, Twitter, and other social media platforms, as well as performing searches on Google and other search engines, online advertising is essential for your small business’ marketing strategy. Even better, many online advertising platforms work on a pay-per-click model, so you don't actually have to pay unless a potential customer clicks on your ad. Check out these signs below to know if your small business should start investing in online advertising.

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Value Proposition: A Critical Part of Your Small Business’ Marketing Strategy

value proposition infographic for small businesses

When it comes to marketing your small business, there's no shortage of methods, techniques, or tricks to try. Each marketing method such as content marketing, social media marketing, online advertising, email marketing, and more come with their own success stories and can help a business improve its bottom line, reach audiences, and grow overall. However, different marketing methods work for different companies.

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3 Strategic Marketing Steps to Bring Customers to Your Door

small business owner developing marketing strategy

The average consumer sees numerous advertisements daily. Therefore, when it comes to your small business’ marketing efforts, it is important to avoid blending in with the bombardment of other marketing.

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Webinars: A Unique Marketing Strategy to Help Boost Your Small Business

blogging basics webinar hosted by Igniting Business

Running a small business can be tough and trying to reach new customers and make sales can be frustrating. If you’re attempting to build visibility and awareness for your small business, webinars are a unique marketing strategy that may make a huge difference for your business. In the post-COVID-19 world, webinars can be even more beneficial than ever, as many consumers are looking for remote opportunities to engage, learn, and shop for products and services.

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