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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, IT, and Marketing topics which impact small businesses like yours.  

Video Marketing Part 1: Humanize Your Small Business through Video

video marketing 1 humanizing you small business

Small businesses can be at a disadvantage when it comes to video marketing. You don't necessarily have the immediate brand recognition of a behemoth brand like Walmart, and you clearly don't have the marketing budget of a quality car-brand like Cadillac. But small businesses have their own unique strengths when it comes to reaching out to potential customers. Here's how to leverage those strengths with powerful video content:

Tell your creation story

People like getting a glance into a company's culture, and one of the best ways to do this is through a well-told story about how your business started. Small business startup stories typically include all the elements of being the underdog and taking inspirational risk that people love to hear about.  If you combine that with how your products or services uniquely help individuals like your viewers and proof that you respect both your customers and your small band of employees, you already have the makings of a great video. Plus, audiences typically engage better with video much more than text, so filming a short video about how your business got started is a great way to present that information.

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Google's Keyword Planner: Everything You Need to Know

googles keyword planner checklist

When writing website copy or content for your business, keywords are a huge factor for SEO. The right keywords rank you higher on Google's search results, so achieving this requires the right tools and resources. One such tool is Google's Keyword Planner, which has features such as searching for new keywords, seeing how they work with current marketing trends, and multiplying keyword lists together to generate fresh keywords. Here are some tips on how to properly use Google’s Keyword Planner.

You do need a Google AdWords account to use the Keyword Planner. Once your AdWords account is created, click on Tools and then Keyword Planner to get started.

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Facebook Advertising "Objectives": What They Mean for Your Business

facebook advertising objectives

As a small business, social media platforms such as Facebook are a great way to stay in front of your target audience. Along with gaining an audience through your posts, your business can also place ads through Facebook. The social media platform has paid advertising available for various objectives, including awareness, conversion, and consideration with many options available within them to put together a great ad.

So, which categories and options work best for your small business? Here are the Facebook advertising "objectives" explained.

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New LinkedIn Company Pages: 3 Tweaks You Need to Know

LinkedIn Company Page
LinkedIn Company Data

Social media is evolving rapidly, which means that there are frequent changes to mainstay platforms such as LinkedIn. As LinkedIn continues to grow and gain more users, there have been significant changes to the platform itself. Most recently, LinkedIn has rolled out a fresh and new look to personal, and more importantly company pages. Not only does the platform have a new look, but they’ve added advanced features to more effectively utilize the professional social network.

Here are some of the key changes that businesses should know about.

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Marketing Tips for Small Businesses Part 2: Gathering Data for Small Business Data Analysis

Data Analysis Tips for Small Businesses

Data analysis can allow a small business owner to interpret historical results and analyze how those results might impact future trends. In our recent blog on June 28th, we discussed what business intelligence is and the purpose of data analysis. However, the question remains, how can a small business owner gather data for analysis?

How Can a Small Business Owner Gather Data?

There are three common techniques used in data analysis:

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Instagram: The Perfect Platform for Visual Content for Small Businesses

Instagram Visual Content

Instagram is one of the most accessible and most popular social media platform when it comes to advertising with unique images. If you are trying to expand your reach and stay connected with your customers, an Instagram account is a great way to do just that and here’s why.

Engagement with Customers

Social media is a distinctive way to connect with your customers on a more genuine, conversational level. Whether they have a question about a product you sell, or they want to express their approval of what you’ve offered, social media is an excellent opportunity to let customers engage with your brand openly—and it lets others see that positive feedback openly as well.

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Marketing Tips for Small Businesses Part 1: Data Analysis For Better Marketing

Marketing Tips for Small Businesses: Data Analytics

Real data analysis of the market can be defined as the research, condensing, illustration, and interpretation of hard data gathered from numerous sources. The data that is gathered and analyzed offers businesses insight into what is currently driving the markets, thus allowing companies to better determine their next step.

What is Business Intelligence and Data Analysis?

Business intelligence is two-fold:

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Content Marketing Tips: What's Behind a Memorable Social Media Presence?

social media presence

Nearly every business is on at least one social media platform, and there can be an overwhelming selection of company pages for users to view when searching for specific products or services. So how do you boost your social media presence to go from ordinary to outstanding to ensure those users click on your page? While there's no guaranteed step-by-step routine, we have a few practical ways to make your social media presence more representative of your company's brand personality and USP (unique selling proposition).

Here are some helpful content marketing tips for creating more memorable social media posts:

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Gaining Links to Your Site: The Art of LinkedIn and Thought Leadership

Thought Leadership

LinkedIn, once just a social media site where people could connect to find employment, has now grown to become a hub for business marketing and thought leadership. Business owners, job seekers, and others have found that LinkedIn is extremely helpful in developing marketing and thought leadership, thereby increasing business owners' working knowledge of how to stay successful and thriving.

What is Thought Leadership?

Thought leadership is knowing the business you are in and the internal and external issues and opportunities which it faces on a daily, weekly, monthly, and yearly basis. It helps you answer your customers' and audiences' questions about what your business is doing now and where it is headed in the future. This level of awareness of your own company, your craft, and influential industry factors provides a level of expertise and innovative perspective which is the foundation of thought leadership.

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Schedule Social Media Posts with These Handy Tools

Social Media Post Schedulers

Social media is an up-to-the minute job. Your audience is expecting quality informational posts and updates in real-time. Unless you’re consistently sitting at your computer with free time, this seems impossible for any business to master themselves. Luckily there are many tools available for you to schedule when your posts go up on social media. Here's a list of some tools to utilize for scheduling social media posts.

Hootsuite: Not only does this platform manage and schedule your posts for every social media network you utilize, but it also allows you to review an in-depth view of how successful your social media efforts are, enabling you to then make lucrative changes to your social media production. They also have tools to monitor what your audience is saying about your brand and more.Buffer: Like Hootsuite, Buffer also allows you to schedule your social media posts for any social media network you use. A benefit of utilizing Buffer is their ability to post your content at the best possible times throughout the day so your content is getting more views, interactions, and is being seen by the most relevant audience. It also has a tool called Pablo, where you can search for images and add effects to them such as different fonts and colors. You can upload your own images to Pablo as well and customize them.Facebook Scheduling: If tools like Hootsuite and Buffer aren't for you (while both are free, you can also choose paid plans to use them), you can schedule posts directly to your Facebook page using the platform itself. Scheduling posts from your Facebook company page is most useful when:You need to tag people or other company pages in the post or in the post photoYou want to create a boosted post directly from the post editorYou want to backdate a post, meaning that post will appear in the past of your pages timelineTwitter Scheduling: If you're a user of Twitter ads, you can use their Scheduled Tweets feature. To keep your Twitter activity consistent and present, scheduled Tweets allow you to schedule posts for future delivery, and will correlate with either a new or existing campaign. Tweets can be scheduled up to a year in advance.

Igniting Business knows how challenging it can be for small businesses to find time to schedule and create social media posts. Our social media management services are catered specifically to business owners like you. Learn more about our social media management services and Contact us for more information on scheduling social media posts.

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