Ben Seidel is the CEO and Founder of Igniting Business. Ben has been serving hundreds of small businesses with web design and SEO services for over 15 years and covering digital marketing related topics since 2012.

Over the years, Ben has been recognized on a local and national level, including entrepreneurship awards from both the NFIB and NASE and being featured in publications such as CNBC Universal, Yahoo News, Intuit Small Business, CIO.com, Mizzou Magazine, and Fox Business.

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What Is Apple Business Connect and How Can It Benefit Your Small Business

Technology continues to evolve, and new tools emerge daily with the increased use of mobile devices and applications. Apple is one company that continues to develop tools to help its users access products and services they require from different businesses in...

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How a Quality About Us Page Can Help Boost Your SEO

An “About Us” page on your website can be an incredibly powerful tool for boosting search engine optimization (SEO). Your About Us page provides valuable information about the business that gives customers and visitors necessary insights into the company's mission, values,...

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Voice Search Optimization Tips – How to SEO Optimize for Voice Searches

With voice assistants becoming increasingly popular, voice search is now one of the fastest-growing types of searches. In response, website search engine optimization (SEO) techniques are evolving to incorporate voice search optimization. For help creating an effective voice SEO strategy for...

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6 Benefits of Display Ads and 3 Timesaving Display Ad Tools

Display ads (also known as display advertising) are a type of visual online advertising that can be shown on websites that are a part of ad networks. Display ads are typically designed to be visually appealing and to grab the attention...

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5 Google Business Profile (GBP) Optimizations to Boost Your Small Business Website's Rankings

Claiming and optimizing your Google Business Profile (GBP), formerly Google My Business (GMB), is an excellent, free way to increase your small business’ visibility on search engines. A fully optimized GBP allows prospects to quickly find, learn about, and engage with...

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Use Google Business Profile Posts to Attract Customers and Boost Your Visibility on Search Engines

Today, in order for your small business to succeed and keep up with the competition, maintaining an active online presence and pursuing online marketing efforts is critical. Your online marketing assets, such as your website, social media channels, and online business...

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4 Latest Digital Marketing Trends for 2023

Digital marketing is an effective way for small businesses to reach current and potential customers, increase traffic, and boost sales. As technology and customer purchasing trends continue to evolve, so too should your small business online marketing strategy. Keep reading to...

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What is Google SpamBrain and How Does It Prevent Spam in Search Engine Result Pages (SERPs)?

Spam is a significant problem in our digital world, ranging from spam emails to spam websites and more. Spam can be malicious, extremely misleading, or simply distracting. When it comes to spam websites in search results, Google has been steadily combating...

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5 Remarkable Benefits and 9 Tools for Content Marketing in 2023

To remain competitive in today’s dynamic market, it is important for small business owners to utilize various digital marketing strategies. One of the most popular digital marketing strategies is content marketing. Keep reading to learn more about content marketing and the...

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Watch Out for These 4 Signs of a Website Cyber Attack

Contrary to widespread belief, small businesses typically make ideal targets for website cyber-attacks as they often lack the proper web security measures to protect themselves. To protect your small business’ website, prevent future cyber-attacks, and shutdown attacks before irreparable damage is...

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4 Local SEO (Search Engine Optimization) Myths Debunked

Local search engine optimization (SEO) is the process of improving search engine visibility for local businesses such that their websites rank higher for searches that have a local intent - e.g. “coffee shops” or “electrician near me.” Local SEO makes it...

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What is Google My Ad Center?

Today, online advertising is an essential marketing tactic for small businesses. Unlike other traditional marketing tactics, online advertising is much more customizable and small businesses can focus their time and budget on a targeted market segment. However, amidst these targeting benefits...

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5 Holiday Planning Tips for E-commerce Websites

The holiday season is the most profitable time of the year for many e-commerce businesses. This 2022 holiday season, Deloitte economists predict that e-commerce sales will climb by 13.5%, reaching $262 billion in sales. Increased traffic comes concurrently with increased pressure...

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Understanding Google’s Helpful Content Algorithm Update

Over the years, Google has been making tremendous efforts toward improving the quality of content and search results received by users. As part of the continuous process, Google rolled out its Helpful Content Update starting on 8/25/22 and ending on 9/9/22....

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What is the Proximity Bias (Factor) in Google Search and How Does It Impact SEO (Search Engine Optimization)

Over the past few years, multiple studies have been released with data that shows anywhere from one-third to 46% of all Google searches have local intent, meaning the searcher is searching for something nearby or in a specific area. When Google...

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5 Common Security Threats to Your E-Commerce Website

Did you know that e-commerce websites experience up to 32.4% of all successful cyber security threats each year? Hackers frequently utilize various nefarious methods to target online stores' administrators, customers, and staff. Keep reading as we outline some of the industry’s...

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10 Types of Calls-To-Action (CTAs) to Use on Your Website to Increase Your Revenue

In a recent blog post, we outlined a few best practices for writing irresistible calls-to-action (CTAs). In this post, we cover several different types of CTAs that can be included in your content to serve different website visitors and their unique...

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6 Alt Text (Alt Tag) Writing Tips to Benefit Readers and SEO

Alt text, short for alternative text and synonymous with alt tag, is a concise textual description of an online image that describes the appearance and provides context as to how the image relates to the rest of the content on the...

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6 Best Practices for Writing an Irresistible Call-to-Action (CTA)

When marketing your business, it is essential to have clear, well-written calls-to-action (CTAs) included in your marketing content. A CTA helps guide potential customers visiting your website or social media to take the next step, transforming leads into valuable conversions. Check...

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6 Advantages of Custom Web Design Over Template-Based Website Design

When designing a website for your small business, there are numerous options and factors to consider. One aspect is that of deciding between custom web design or buying a pre-packaged website template. Many people mistakenly think that website templates with complete...

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Watch Out for These 5 Surprising Email Marketing Strategy Mistakes (With Examples)

Despite the common myth that email marketing is dead, email marketing remains one of the most effective marketing solutions today. Done right, email marketing can generate impressive leads as well as drive additional revenue from your existing customer base. However, certain...

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