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At Igniting Business, we recognize the growing trend to offer an online avenue for selling your small business’ products or services. Let’s face it – many customers today want to simply order something on their electronic device, in the convenience of their own environment, at the time that works best for them. Small businesses are no longer stuck only selling their products or services during standard hours at their physical location. The evolution of online shopping offers unique benefits to small businesses when executed properly.
The worst thing a small business can do, though, is have a hard-to-use, outdated, or incomplete online store. If you’re looking to offer online purchasing to your small business customers, you must have a seamless shopping experience for your customer! It’s even more important for your online experience to be easy, attractive, and complete than your physical store because often the website experience is the first (and maybe even only) impression they have your small business until they receive your product or service.
We recognize the unique benefits and challenges that an online store can present for a small business from both a functionality and cost perspective. To ensure a beautiful, well-functioning website, we start by building on the Shopify platform. At Igniting Business, we believe in quality in everything we do. When it comes to e-commerce platforms, Shopify is that quality! We’ve found Shopify to be an the most exemplary e-commerce system available for small businesses, which is why we became a Shopify Partner.
While there are several packages to select from with Shopify, below are a few of our favorite key benefits and features that are offered.
In today’s world, it’s imperative that your website be easily accessible from both desktops and mobile devices. Customers want to be able to easily purchase anytime, anywhere. Shopify designs are optimized for both desktop and mobile devices, making a smooth experience for your customers no matter what device they use to make a purchase!
From adding products to fulfilling orders, the Shopify platform makes the process easy for any small business owner. Your customers will also find the shopping experience smooth from beginning to end. Have the best of both worlds with an e-commerce website built on Shopify.
Whether you currently accept credit cards or are looking for a credit card processor, Shopify integrates with many payment providers and offers its own payment processing platform. The same is true for shipping! Shopify can connect with various shipping providers and assist with shipping calculations, printing shipping labels, and more!
Included in each Shopify package is hosting of your website, an SSL Certificate for security, a robust CDN for speed, and 24/7 Shopify support! In addition, Shopify is continually tweaking their platform to ensure it is well maintained and functioning properly for its users. Shopify takes the hassle out of hosting and securing your small business website, so you can focus on the more important matters at hand.
While the core Shopify platform is robust, there’s an entire App platform that offers enhanced features and functionality. Adding extensions can take your small business website from good to great and make your life easier as you manage your online store.
Not sure which package is right for you, or if you even need any 3rd party apps? Don’t worry! As a part of our proposal process, Igniting Business will learn more about your needs and recommend the best starting package for your small business. In addition, it’s always easy to upgrade or downgrade your package at Shopify, giving your small business the flexibility it needs as you evolve.
We believe in order to be the best advisor to your small business we must first fully learn about your small business and your needs. As such, we begin our e-commerce design process with a free consultation. We then build out a robust, detailed proposal of our recommended services (along with a recommended Shopify packages and any associated apps if needed). Being fully transparent is important to us, so you’ll find the proposal details all our offerings. If you ever have any questions, our team will walk you through any part of the proposal.
After our Shopify Website proposal is accepted, we make the process as easy as possible for our small business clients. We created customized Content Creation and Features Requests guides that walk you through preparing your website content and answering information for our team to configure the features of your e-commerce website. If you prefer, our team even offers copywriting services to assist you in creating content for your website. Once all content and features information has been finalized, we meet with your team to discuss your design preferences. We find this additional meeting is fundamental in allowing our design team to better understand your preferences and desires, so your final website reflects your small business’ brand and personality.
After that, the fun begins, and you can sit back and watch your website come to fruition! Our team will work to build out the website, incorporating your feedback throughout the process. On launch day, we take care of all the logistics of getting your online shop published so the rest of the world can come check out your awesome products or services!
The relationship doesn’t end after launch, though! As an advisor to your small business, Igniting Business is always available to answer any questions or implement any changes you do not wish to do yourself. In addition, we offer many other marketing and SEO services that can help drive more customers to your small business and online shop. We take great pleasure in helping your small business succeed as you continue to grow and evolve.
If you’re ready to discuss your small business’ online store, fill out the contact information below. A member of our team will reach out to setup your initial free consultation.