Email marketing is a strategic marketing effort to reach current and potential clients by delivering meaningful content to tailored email lists.
Email marketing enhances communication efforts with both your current and potential clients. Email Marketing is one of the more appealing marketing services for small businesses because it’s cost-effective and can be easily catered to your different customer groups. Consistently sending branded, professional emails with relevant and helpful content not only keeps your subscribers informed, but also helps build customer relationships which increases brand loyalty. Building relationships with customers is important, but keeping those relationships is even more important for the long-term success of your business.
Our team can help you with your email marketing campaign by:
Establishing and utilizing an overall email marketing plan of action
Designing clean and branded email templates with layouts tailored to your content
Forming and organizing your customer lists, giving you the ability to send targeted emails
Connecting 3rd party systems like your website, POS, CRM, Ticket System, etc. to your email marketing platform
Training staff on maintaining your own campaigns and email lists
Advising on content, strategies, result tracking, and more
There’s a lot of careful planning that goes into executing a successful email marketing campaign, and our experienced marketing staff is ready to help you get started. If you’re in the process of developing your digital marketing strategy, let us help you create effective email campaigns that fulfill the goals of the campaign and provide actionable analytics. On the other hand, if your company has already been using email marketing consistently, we are happy to take a look at your current email marketing efforts and toolsets to provide an overall evaluation of areas for improvement.
Contact our email marketing specialists if you’re interested in driving more revenue from your existing customers, as well as reaching new potential clients with your products and services.
We know that hiring an email marketing consultant help you improve your email marketing efforts may be outside of your budget. If you're a bit of a do-it-yourselfer (DIY), feel free to check out our recommended tools page or our Blog for various marketing tips and tricks.