Google Ads (previously known as Google AdWords) is an online advertising platform where your customized ads are shown on Google’s search engine result pages (SERPs), as well as Google’s partner websites. Using Google Ads is an effective way to reach new customers and drive traffic to your website, especially if your brand or company is just starting out or is looking to increase visibility and lead generation. One of the many valuable advantages of using Google Ads is the ability to do well in Google Ads without ranking well organically in search engines—in some ways it allows you to instantly compete with your larger, high-ranked competitors. Another great advantage of using Google Ads is the efficiency of the Google keyword planner, ensuring that your ads reach the customers you want.
At Igniting Business, we are here to help you succeed with Google Ads. Our creative marketing team will configure your campaign, establish targeting and keyword focus, implement budget controls, create tracking mechanisms, and design out the advertisements. On top of that, we know campaigns need to be dynamic and optimized for performance. That's why we routinely evaluate your campaign and look for ways to improve the targeting and ads in order to generate more leads for you and lower the cost per lead. Our team is made up of Google Ads certified experts, and our track record of performance has earned us a Google Partner designation. Reach out to us if you're ready to get started with Google Ads today!
Note that signing up for a Google Ads campaign does not impact your organic search engine results. If you are wanting to increase your organic appearance on search engines like Google and Bing, you should consider our Search Engine Optimization (SEO) services.