What Exactly Is Content Marketing?
Maybe you have heard the phrase “content is king,” but why is content so important?
Even though the term content marketing often yields questions with small business owners, it often makes up a significant portion of your marketing efforts, including:
- Press Releases
- Email Marketing
- Social Media Pages
- Webinars and Podcasts
- Website Text, Videos, Imagery
- …and more!
Content marketing is ensuring that the content you’re creating and distributing is clearly defined and consistent, so your objective of reaching potential customers is met. So when you hear “content is king,” just remember it’s because quality content is the forefront of all digital marketing strategies.
The more others confide in you for industry knowledge and advice, the more reliable your company becomes. Trust and credibility play a huge role in the eyes of your clients and potential clients. One of the best ways to establish yourself as an industry expert is through creating consistent and valuable content that your customers can use to educate themselves and take tangible actions to solve their problem or improve their business! One format this content can take is as a blog post. Blogging is a great way to reach your target market organically while boosting credibility and building trust with your readers. Learn more about how blogging and content marketing work together. Blogs, and other forms of custom content, can be re-purposed and used on social media, email marketing, advertising, and more.
Unique, high quality, and consistently produced content is what SEO feeds on! It’s part of the recipe for a high, organic website rank. A good website rank allows for your company to be exposed to an audience who is actively searching for your product or service. If you rank well and can deliver results that audience may soon become a paying customer! If you want to improve and build your online business, content marketing is the way to do so.