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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, IT, and Marketing topics which impact small businesses like yours.  

Google Analytics Analysis Part 1: Read Your Google Analytics Data By Date

line graph on tablet

In June, we discussed how to effectively leverage Google Analytics for your website.  Due to the sheer volume and robustness of data provided by Google Analytics, small business owners can often get lost amongst the data and reports.  Today, we launch a three-part series that dives further into how to best use, read, and analyze your Google Analytics data.

Is your business cyclical? Does it spike on certain months of the year instead of maintaining steady growth or traffic? Most businesses see patterns in their traffic. Your business's activity depends on everything from the time of the year to upcoming holidays and breaks in school attendance to even events on local and national news.  A slight decrease in traffic doesn't necessarily mean bad news -- it just means a trend is developing. Identifying trends is vital to the success of your online marketing initiatives.  To clearly view your business's progress and how it's growing in more than a month-by-month analysis, Google Analytics can give you breakdowns of your website's activity over time, no matter how to want to measure it.

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Google's Keyword Planner: Everything You Need to Know

googles keyword planner checklist

When writing website copy or content for your business, keywords are a huge factor for SEO. The right keywords rank you higher on Google's search results, so achieving this requires the right tools and resources. One such tool is Google's Keyword Planner, which has features such as searching for new keywords, seeing how they work with current marketing trends, and multiplying keyword lists together to generate fresh keywords. Here are some tips on how to properly use Google’s Keyword Planner.

You do need a Google AdWords account to use the Keyword Planner. Once your AdWords account is created, click on Tools and then Keyword Planner to get started.

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Benjamin Liu Transitions to Marketing and Web Specialist

Benjamin Liu headshot

We are excited to announce that Benjamin Liu transitioned roles at Igniting Business to our Marketing and Web Specialist. He will be located in our Lee’s Summit office.

Benjamin will work with clients in the greater Kansas City and Columbia areas, working particularly with online marketing, advertising and branding, and social media. He will also hold a role on our Web team, continuing to offer high-quality service on websites in design and implementation.

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What are the Disadvantages and Limitations of Website Builders?

disadvantages of website builders

Do you need a website for your business? Are you thinking of using a website builder (i.e. Wix, GoDaddy Website Builder, Squarespace, etc.)? Do you know the disadvantages and limitations of most website builders?

Website builders can certainly help you build a website relatively affordably, but most still require some additional knowledge to get the website to perform well. Among other items, you will need to understand how monitor size matters, and how the website will look on a mobile phone, SEO (Search Engine Optimization) limitations, etc. Here are a few limitations you should consider before going with a website builder platform.

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Facebook Advertising "Objectives": What They Mean for Your Business

facebook advertising objectives

As a small business, social media platforms such as Facebook are a great way to stay in front of your target audience. Along with gaining an audience through your posts, your business can also place ads through Facebook. The social media platform has paid advertising available for various objectives, including awareness, conversion, and consideration with many options available within them to put together a great ad.

So, which categories and options work best for your small business? Here are the Facebook advertising "objectives" explained.

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New LinkedIn Company Pages: 3 Tweaks You Need to Know

LinkedIn Company Page
LinkedIn Company Data

Social media is evolving rapidly, which means that there are frequent changes to mainstay platforms such as LinkedIn. As LinkedIn continues to grow and gain more users, there have been significant changes to the platform itself. Most recently, LinkedIn has rolled out a fresh and new look to personal, and more importantly company pages. Not only does the platform have a new look, but they’ve added advanced features to more effectively utilize the professional social network.

Here are some of the key changes that businesses should know about.

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Marketing Tips for Small Businesses Part 2: Gathering Data for Small Business Data Analysis

Data Analysis Tips for Small Businesses

Data analysis can allow a small business owner to interpret historical results and analyze how those results might impact future trends. In our recent blog on June 28th, we discussed what business intelligence is and the purpose of data analysis. However, the question remains, how can a small business owner gather data for analysis?

How Can a Small Business Owner Gather Data?

There are three common techniques used in data analysis:

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Instagram: The Perfect Platform for Visual Content for Small Businesses

Instagram Visual Content

Instagram is one of the most accessible and most popular social media platform when it comes to advertising with unique images. If you are trying to expand your reach and stay connected with your customers, an Instagram account is a great way to do just that and here’s why.

Engagement with Customers

Social media is a distinctive way to connect with your customers on a more genuine, conversational level. Whether they have a question about a product you sell, or they want to express their approval of what you’ve offered, social media is an excellent opportunity to let customers engage with your brand openly—and it lets others see that positive feedback openly as well.

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4 Key Features and Benefits of NAS (Network Attached Storage) devices for Small Businesses

NAS Benefits

As a small business, you often need to work twice as hard as promote your company and bring customers in, but also to be able to operate day-to-day. Small businesses commonly have small budgets and limited resources to allocate towards maintaining and improving their technology infrastructure. However, there are many affordable devices on the market today that will have your small business up and running as successfully as your competitors.

NAS devices are one such example. A NAS, or Network Attached Storage device, is attached to a network and stores data, making the data more accessible to authorized users.

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Marketing Tips for Small Businesses Part 1: Data Analysis For Better Marketing

Marketing Tips for Small Businesses: Data Analytics

Real data analysis of the market can be defined as the research, condensing, illustration, and interpretation of hard data gathered from numerous sources. The data that is gathered and analyzed offers businesses insight into what is currently driving the markets, thus allowing companies to better determine their next step.

What is Business Intelligence and Data Analysis?

Business intelligence is two-fold:

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