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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, IT, and Marketing topics which impact small businesses like yours.  

Marketing Tips for Small Businesses: 4 Lessons Learned from Big Flops in History

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We often look at businesses that have prospered over the years and learn important lessons from their experience and success. After all, recreating success is often our goal, especially if that success launched a company into the stratosphere in earnings and reputation. Sometimes, though, it pays to look at history's failures to learn what not to do. Understanding what worked is often complicated and requires a nuanced understanding of the moment in time that made a given product or strategy work. When something fails, however, there's often a much clearer lesson left in the financial fossil record. Learn from these four historical marketing missteps:

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When to Narrow and Broaden Your Keyword Usage

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Last month we discussed the difference between popular and profitable keywords.  Today, we want to propose a general rule of thumb that will help keep your different keyword strategies scalable:

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FAQ: When Should I Outsource Functions of My Small Business?

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Outsourcing back office duties is a big step for any small business to take, but most find the benefits outweigh the risks and costs. Most small business owners recognize that hiring and training is costly and time-consuming. When you outsource a function, you will not have to hire and train an employee to perform the function. Instead, these problems and costs are borne by your outsourced company.

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Use Google's Keyword Planner to Keep Your Online Advertising Audience from Growing Too Large (And Why That's a Good Thing)

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Growing your audience is one of the main tenets of online businesses. If you're not being seen, you're not getting customers. Most internet users have such a short attention span that you need to be seen by a lot of people to get the customers you need. But if your audience is growing just for the sake of growing, then your audience may be getting too large which can create its own set of inefficiencies.  Ask yourself: Although the number of viewers is getting bigger and bigger, but is my conversion percentage getting smaller and smaller?

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Three Benefits of Incorporating More Technology into Your Small Business

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One of the keys to running a successful small business is to constantly find ways to integrate more technology that produces more efficiency and may give you a leg up on the competition. If you know you have a solid product or service offering and you want to make your small business grow and be successful, here are three reasons why you should look into technology:

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3 Essential Elements You Need on Your High-Converting Landing Page

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Landing pages are specifically designed web pages used to enhance the effectiveness of a campaign.  Landing pages are most successful when created with certain essential elements. Clear and compelling copy, concise forms and the perfect call-to-action are three essentials elements that you must consider when creating a landing page for your small business' next marketing campaign.

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How Are Small Businesses Affected by Short Attention Spans on Social Media

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Instagram has become more than just an online platform for pretty faces, selfies, and memes. The popular image sharing social media platform now has the power to help businesses showcase their products and services to reach visually more potential customers.

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How the Internet of Things (IoT) is Shaping the World of Small Business

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It seems with every passing month the technology world offers another intelligent device that is a game changer for an industry. Many of the devices making the news these days are in the realm of personal devices, such as the plethora of fitness trackers now available or other personal home devices. However, behind the scenes, many businesses are beginning to see intelligent devices that offer real value to companies, both large and small. In this post, we will explore some of the ways in which the IoT can save money and increase efficiency for even small business owners.

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5 Social Selling Hacks Which Will Help You Drive Sales and Grow Your Small Business

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Promoting your business and products on social media sites means more than posting a few blogs with links to your website—it means having a comprehensive strategy.  An effective social strategy will enable you to create a bond with prospective customers based on empathy and an understanding of the problems they face and your company's ability to solve those problems.  That strategy must encompass a wide range of content, everything from informative articles and humorous anecdotes to credible product reviews and current customer testimonials. Your efforts will work best when you think outside the box.

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3 Unique Security Concerns for Your E-Commerce Pages

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Small businesses have a lot of risks. If your small business has an e-commerce website, it’s imperative your or your web firm performs adequate security on the website.  Here are three considerations to keep in mind when building up or maintaining your e-commerce site:

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