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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

3 Tips for Small Business Success on Twitter

twitter app opened on iphone to start building online presence

Millions of people all over the world use Twitter every day to discuss issues that are interesting to them, from news events to daily life. Among these discussions, users love to interact with and follow brands that are appealing to them. Using this online platform to participate in discussions with potential customers and boost your online presence is a great business opportunity.

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How 360-Degree Product Photography Can Boost E-Commerce Sales

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In a recent blog post, we discussed the importance of using high quality photos on e-commerce websites and for other marketing purposes. One way to implement high quality imagery in your e-commerce site is to use 360-degree product photography. If you have ever visited an automobile manufacturer website, you have likely seen 360-degree images in action for both exterior and interior views. 360-degree product photography has become a popular, consumer-driven trend that is rapidly becoming prominent.

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NAP and Your Local Online Strategy

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NAP (Name, Address, and Phone number) is a vital part of a thriving local SEO strategy. A citation is a reference to your small business on the web. Citations are a factor that search engines use when deciding how to rank your small business in search results. That citation will often include your NAP, among other details about your small business.

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3 Ideas to Consider When Using Images for Marketing Purposes

photographers taking pictures of shoes to use for online marketing

The use of images and how we perceive them is one of the most important marketing tools available. When shopping in a store or online, purchases are made when customers connect visually to the items in front of them. For online shoppers, the images presented are crucial in helping them decide which item(s) they want to buy. Consider these ideas and learn how to use images to help you increase sales for your small business.

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Using E-Commerce to Bring Online Shoppers In-Store

customer browsing and purchasing item from e-commerce store

Online shopping is a consumer trend that is continuously growing. Traditional retailers, small stores, and boutiques might believe it hard to compete with Amazon and other large e-commerce companies. However, if you have a brick and mortar store, relying heavily on local customers, you can easily use e-commerce to bring those online shoppers into your store.

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Three Common Misconceptions About SEO

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Search Engine Optimization (SEO) is a valuable tool for small businesses, yet many small business owners are not certain of what SEO is, let alone what it actually does. Simply put, SEO is the methods used to increase a website’s ranking in search engines. These methods send signals to the engines, and the engines then use them to determine where the website should rank under what keywords. The better the rankings, the higher likelihood website traffic.

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Trend-Inspired Video Marketing Ideas That'll Help You Smoke the Competition

business owner using video marketing to gain more customers

Video has quickly become an influential online marketing tool and the use of video marketing is a great way to set your company apart from the competition. However, knowing how to best use video in your marketing strategy is a feat in itself. Check out these video marketing tips to help you get started.

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Small Business Websites and Hacking Attacks: Common Misconception Debunked

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Business owners often read about hacking attacks that impact major international corporations. Based on those dramatic reports, owners of small businesses might assume that one advantage of being small is that there is little to tempt a cyber-criminal to hack their website.

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4 Blogging Tips to Help You Increase Your Blog’s Traffic

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Blogging is a great way for businesses to gain customers by covering more in-depth topics and getting creative with how-to entries and other specific posts. However, creating quality content that your customers will want to read is not always the easiest task. If you notice your blog isn’t receiving as much traffic as your other online methods, there are a number of reasons that could be contributing to the lack of views. Below are a few tips to help you get your blog back on track.

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3 Ways to Use Drones to Capture Captivating Video

camera on flying drone for digital marketing

Using aerial drone video is no longer a new idea in digital marketing. Today, more businesses are discovering the value of drone video as a marketing tool. Here are 3 ways you can use aerial video footage as part of your marketing arsenal.

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