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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, IT, and Marketing topics which impact small businesses like yours.  

Increase Your Marketing Audience with a Vehicle Sign

overhead shot of vehicles in street

Marketing is about getting attention, but if audiences expect a banner ad or a commercial clip, they may easily ignore it if there are other things to watch. That means providing interesting content when there's little competition is a good way to advertise; an easy way to do that is with a vehicle decal.

How can you best use vehicle decals and signs to promote your business?Choose the car(s) wisely. If you do delivery, adding a catchy decal with your business branding and logo on your company vehicle can be some of the best advertising you can do. It spreads name and brand recognition in neighborhoods and locations that have already shown interest in your business, and it acts as mobile, non-static advertisement. If you want to advertise with your personal car, make sure it matches the style of your business before you invest in a cling or magnet.Make the sign bright and attractive without being too much of a distraction. Your vehicle can be a diverting ad during rush hour and can get your message across with just a quick glance. However, if your vehicle signage is too pushy or distracting, it loses appeal. Make good use of the limited space by strategically using striking colors and logical pictures, while balancing informative text.Use a generalized message.  Seasonal advertising can be an effective part of your marketing campaigns, but incorporating vehicle signs and decals are more long-term strategies. Market your primary service or product, and make sure your contact information is clear. Save seasonal ads for in-store and online graphics. For the best visibility, add a sign to the driver's side of the vehicle and more concise decals on the back.

Vehicular magnetic signs and decals are becoming increasingly popular and easier to create, and the space they advertise in isn't yet oversaturated. Consider the specifics of adding vehicle advertising before your competitors do, and contact us for more small business marketing strategies.

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Video Marketing Part 5: How to Use YouTube as a Marketing Tool for Your Business

Video Marketing Part 5 How to Use YouTube as a Marketing Tool for Your Business

Did you know every minute there are 300 hours of video uploaded to YouTube? Because of all the “clutter,” videos advertising products and services often have an uphill battle to cut through the noise.  With a few additional steps, you can match your videos to the audience you’re targeting.

Think of YouTube like a second Google

YouTube is a search engine.  In fact, it’s the second largest search engine – second only to Google itself. Viewers search the site for solutions, information, and entertainment.  Similar to Google, YouTube searches through an index of all of the information it has on each video to generate a list of the best videos to answer users' queries ranked in the order it think will be most relevant to the search.

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4 Critical Content Marketing Mistakes to Avoid

4 Critical Content Marketing Mistakes to Avoid

Content marketing offers tremendous opportunities for getting your message in front of potential customers.  However, when done poorly or inadequately, content marketing can result in nothing more than wasted time. Here are four common mistakes that can torpedo a small business' marketing efforts.

1) Lacking a Clear and Documented Content Marketing Strategy

Creating content without a coherent, documented strategy in place is a common error. The best marketing strategists begin with a specific goal - gaining more internet sales, selling more of a targeted category of product, capturing certain info from visitors to the website (i.e. email address), making clients aware of a new service, etc.  The first step is defining the strategy and goal result.  You should then focus content marketing activities towards achieving that goal.  Ultimately that strategy will serve as the relevance test of whether which content is worth generating and distributing.  If you’re not sure where to start with your strategy, consider our content marketing services.

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Video Marketing Part 4: How to Get Facebook Video Views

Video Marketing Part 4 How to Get Facebook Video Views

In the third part of our video marketing series, we mentioned the idea of educational videos. Edutainment has always been a big hit in the visual media world. People love watching how to make or do something, even if they have no intentions of making or doing it themselves, and even if they don't really recall the video later. This video marketing trend is growing more and more apparent on platforms like Facebook, where people scrolling through their feed will pause to watch a thirty-second recipe video if the finished product looks good. So, what are others doing that you can do just as well?

Start with a “money” shot and a text overlay.

People want to know what they're watching and the end product immediately. If you start a video with a two-second clip of a quesadilla or an assembled bookcase with a title of “How to [X],” people are hooked. If you can hook a viewer with the introductory clip, they are likely to watch the rest of the video.

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Expanding Our Team With Don Sides, IT Manager

don sides
Join us in welcoming Don Sides to our team as IT Manager.

The Igniting Business team is excited to announce that we are continuing to grow and add new members to our team.  Don Sides joined our team on November 13th as our IT Manager.  Don will be located in our Columbia, MO office but will service our clients nationally. 

After graduation from the University of Missouri-Columbia, Don has spent over 20 years honing his IT support and management skills in the small business community in and around the Columbia area.   Don brings experience in deployment of IT technologies, but also website development.  As our IT Manager, Don will oversee our IT services to ensure our clients receive the highest-quality experience with Igniting Business. Coupled with the passion and skills in IT technology, he looks to assist businesses to become highly productive and more profitable with the right IT solutions.

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3 Ways to Effectively Keep Visitors on Your Website

3 Ways to Effectively Keep Visitors on Your Website

Your company’s website is one of your best marketing engines.  It doesn’t sleep, require vacation, call-in sick, and it works 24x7. Some of the most effective ways to keep visitors on your site are universally known: have good content, solve your visitors' problems, and always have related articles in the wings. But having an effective website design is just as important as having good content. Here are a few ways to keep your visitors on your site longer. 

1) Make your content engaging.

When people type queries into Google and click on the links that pop up, there's a typical routine that follows:

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Video Marketing Part 3: Capturing and Retaining Your Video Audience on Social Media

Video Marketing Part 3 Capturing and Retaining Your Video Audience on Social Media

As we discussed in Part 2 of this series, hooking your audience’s attention is vital to the success of your video marketing efforts. However, to grab that attention, your small business must create the right videos tailored for the right platforms.

Here are a few tips to make sure you capture and retain your audience on social media.

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Three Reasons Why Should You Invest in Technology for Your Small Business

Three Reasons Why Should You Invest in Technology for Your Small Business

Small businesses are built on a foundation of information. Whether it's your list of clients, your expertise, or how your software or online tools help businesses go about their business, the collection and careful use of that information is critical. Even if it seems like you can keep going with what you already have, technology will improve your current processes and accelerate your small business to a new level.

Below are three reasons why you should invest in technology for your small business.

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Video Marketing Part 2: How to Hook Your Audience through Videos

Video Marketing 2 How to Hook Your Audience

In Part 1 of our series, we discussed the benefit of incorporating videos into your marketing strategy.  People enjoy consuming video media online. It's easier than reading, more engaging than audio-only content, and is a great way to mix entertainment and education. Finding the right balance between entertainment and promotion is critical when it comes to using video marketing to bring in new customers and to strengthen your customer base. Your videos shouldn’t be aggressively promotional because that's not the content most people desire and watch.

What kind of videos are best for video marketing?

Many potential customers online are not specifically looking to add your products or services into their lives. Instead, whether they're typing a query into Google, browsing web pages, or looking at YouTube videos, those customers are likely looking for a solution to their problem. Your goal as a small business should be to answer their questions and solve their problems first, before trying to sell your product or service.

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How to Improve Project Management

How to Improve Project Management

When it comes to project management, organizing even a small team can be overwhelming.  Whiteboards get erased, sticky notes get lost, and email chains become too long to read. In order to get more done, on-time and better than ever, your team might benefit from a project management tool. With a web-based app, a team-oriented interface, and virtually infinite integrations, this type of tool is the key to improving your project management.

Below are some benefits of a project management tool. 

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