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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Backlink Building Benefits for Small Business Customers

backlink building infographic for small businesses

Before the onset of the internet, “word of mouth” was an essential marketing tool for small businesses. Earning a good reputation in one's community meant building relationships with both the public and related businesses that proved helpful to their own customers.

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10 Small Business Cyber Security Statistics

cyber security for small businesses

The world wide web has brought numerous benefits to the world, including technological advancements and unimaginable global connections. Unfortunately, it has also led to the rise of cybercrimes that can have detrimental effects. Recent Juniper research revealed that in 2019, such cybercrimes resulted in losses of approximately $2 trillion.

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5 Benefits of a CRM System for Your Small Business

infographic of crm system benefits for small businesses

As we enter 2020, have you made any resolutions for your small business? Maybe one of those resolutions is to keep better track of your customers. If you’re a small business owner, you already know how essential your customer relationships are to the running and success of your business. After all, without these customers, you wouldn’t have a business to run. But how can you more effectively track your customers and build relationships?

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Google's Recent Algorithm Update: What BERT Means for Your Small Business

analyzing googles algorithms to boost website ranking

Google aspires to be fair to companies that want consumers to find their websites and to the consumers searching for results that best meet their needs. To achieve these goals, Google updates its algorithms hundreds of times a year. These updates may make searches easier and more efficient for consumers, but they drive business and service sectors to distraction. How to keep your small business’s website ranking well on Google is a question that must be asked weekly, if not daily.

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Benefits of Google Analytics for Small Business Owners

small business using google analytics to evaluate effectiveness of online marketing

The evolution of the World Wide Web has made globalization and digitization easier, leading to an increase in the number of people and devices that access the internet. In a bid to leverage this, many companies have taken their businesses online by investing in content marketing, websites, SEO, social media, PPC, and other digital marketing tools to gain more market share. This has made online marketing an integral aspect of the marketing strategy of many companies.

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3 Online Advertising Techniques to Help You Generate More Leads

online advertising practices on laptop screen

When marketing your products or services online, it's important to engage and connect with your audience. The key to managing your buyers' cycles and coordinated marketing efforts is first to understand your buyers' motivations. Check out a few online advertising techniques we’ve highlighted to help you leverage your small business and generate more leads.

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A Small Business Quick Guide to Local SEO Audits

small business performing local seo audit

Amid such a digitally dynamic business environment, ranking highly in search engine results has become crucial to your small business’s success. With the majority of consumers turning to the web to find products/services, ensuring that customers can conveniently find your small business when they're searching online is essential.

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Tips to Leverage Your Online Presence

small business owner keeping a consistent online presence

Whether you run a single-person operation or manage fifty employees, establishing a solid and consistent online presence is essential to your business’ success. Online basics such as creating a website and starting an email list are just the beginning. There are numerous other ways to grow your online presence and just as many tools and tips to help you along the way.

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4 Ideas for Promotions During the Holiday Season

company using email marketing to promote their small business during the holiday season

It’s the holiday season! With the holidays comes a major increase in online activity, making now an excellent time to boost your online marketing efforts. Even if your business isn’t offering anything seasonally specific, there are many brilliant ways to leverage your small business marketing during the holiday season. Check out these four ideas to help you maximize your online efforts and generate more leads through the end of the year.

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3 SEO Ranking Factors: What You Need to Know to Stay Relevant

seo factors listed to help improve small business ranking

As you know, simply having a website these days doesn't guarantee leads. The businesses that generate the most leads from their sites are making smart use of search engine optimization (SEO) and keeping up with the ongoing changes. It's all about making sure consumers can find your company online and that they find your business first when they're ready to make purchasing decisions. As search engines are constantly evolving their algorithms, how is a business to know what SEO practices work the best? While there are numerous SEO factors to consider, below are just a few to consider to help your ongoing ranking efforts.

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