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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, IT, and Marketing topics which impact small businesses like yours.  

5 Practical Tips on How to Rank Well on Google

Google continues to adapt its algorithm that determines how well your site pulls up in search results. As customers increasingly rely on mobile devices, it's more important than ever to find new ways to get a top Google ranking for your small business.

How to Rank Well on Google and Search Engines

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Top 4 Benefits of Outsourcing IT

Often when you're just getting your company off the ground, everyone wears multiple hats. While this means that you can hire fewer employees, it also means that certain jobs aren't being given the undivided attention they need, including IT needs. When you have a small team, you don't necessarily need to have a full IT department. However, you can get all the benefits of having an IT department through outsourcing to a local, trusted IT service provider.

Benefits of Outsourcing IT

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7 Quick Tips for Online Marketing Success

Online marketing and any act of promoting or selling your products or services can sometimes be tricky, especially for those stuck in their ways or those who don’t keep up with present-day marketing trends. Often companies find that the strategies they use to promote and sell their products and services do not achieve the desired results. This is the case for numerous reasons.

As we’re finishing up the first month of 2017, have you been committed and diligent to your 2017 marketing efforts? If not, that's ok! Instead of being discouraged, consider these 7 quick tips for successful online marketing as you organize your marketing efforts in February.

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Why Small Businesses Need a Mobile Responsive Website

It's no secret that most individuals now regularly use their smart phones as much, if not more than their laptops or PCs. This is particularly true for young people who often don't even bother to buy a traditional computer anymore but instead rely on their smartphone and perhaps a tablet device. According to SimilarWeb's State of Mobile Web US 2015 report, it is estimated that over 55% of users are accessing the internet via mobile devices. Each website of course is slightly different in its percentage of mobile users, but the trend is the same. The number of users are browsing the web from the convenience of their mobile device is on a continued rise.

It should come as no surprise, then, that small businesses should create a mobile or “responsive” website if they have not already done so. Besides the fact their users will most likely appreciate a website that it optimized for mobile devices, as of early 2015, responsive websites are a ranking factor when it comes to search engine optimization (SEO).

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Don't Forget the Visuals!

According to HubSpot, 40% of people who are online today respond better to images than they do to written content. This is a large amount of people whom you're losing business from if you don't include visuals in your online marketing.

An important marketing tip for small businesses today: Leverage the power of visual content online.

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Welcoming Luke to our Team

luke crepeauUpon reaching our 5th year of service, we are excited to announce that our team continues to expand! This past week we had a new team member join us out of our Columbia, Missouri office. Luke Crepeau will serve as a Web and IT Specialist, helping all clients with web and tech needs.

Luke acquired a Bachelor’s Degree in Marketing and Management from Columbia College in Columbia, Missouri, where he later went on to work in digital advertising and data analysis. Luke has acquired a wide range of experience in advertising and analytical platforms, while pursuing his passion of helping small businesses thrive.

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5 Things We Love About Running Igniting Business in Columbia, MO

At Igniting Business, we’re celebrating our 5-year anniversary in 2017! We couldn’t be more thankful for our amazing clients and team. We began our company in Columbia, Missouri. As we reflect over our past five years, we thought it was only fitting to mention the five things we love most about Columbia.

Mizzou SpiritMizzou Jesse Hall and Columns

Both myself and Caitlin are University of Missouri grads (along with several other team members) – so, of course, we might be a bit biased by this one. But it can’t be denied, Mizzou students, faculty, and alums are some of the best in the nation! Mizzou’s spirit cannot be easily squashed. Columbia comes alive every Fall and Spring, and we positively love it!

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4 Technology Tools to Use this New Year

New year, new habits, right? Technology is a must-have in every business and for small businesses, this is no exception. Sure, a lack of money and resources makes staying up-to-date with well-known companies an uphill battle. But many technology tools for small businesses cost little-to-nothing to use. A lot of the time, all you need to do is sign up for an account.

Technology Tools to Use

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Igniting Business Turns 5 - Celebrate with Us

I started Igniting Business in 2012 as a Junior attending Mizzou. I am a web developer and technology fanatic who began creating websites for corporate clients while still in my teenage years. As I developed websites for small businesses, I found that these companies also needed affordable and professional IT and marketing services that they could trust. To meet the growing needs of our clients and by applying both my experience in technology and education in marketing and economics, I envisioned Igniting Business. We started Igniting Business out of my college apartment with a goal to help small businesses succeed.

Today, Igniting Business has the same vision: Helping small businesses succeed. We have grown to serve over 200 small business and non-profit clients spanning from Alaska to Arizona to Missouri to Washington DC! Expanding from my original home office, we now have two offices in Columbia, MO and Lee’s Summit, MO. Our team has also grown throughout the years and now consists of 9 truly excellent team members. Our team offers an impressive almost 50 years of experience in web, tech, and marketing.

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Fundamental Content Marketing Tips

Content marketing is as important as ever in order to connect with a clearly defined audience to gain the right attention and, of course, a profit! As a small business, it’s especially important to keep up with the latest marketing tactics. Content marketing isn’t just about your website, it’s also about your blogs, social media, marketing materials - essentially any platform you use as part of your communication strategy.

Fundamental Content Marketing Tips

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