Small businesses can be at a disadvantage when it comes to video marketing. You don't necessarily have the immediate brand recognition of a behemoth brand like Walmart, and you clearly don't have the marketing budget of a quality car-brand like Cadillac. But small businesses have their own unique strengths when it comes to reaching out to potential customers. Here's how to leverage those strengths with powerful video content:Tell your creation story
People like getting a glance into a company's culture, and one of the best ways to do this is through a well-told story about how your business started. Small business startup stories typically include all the elements of being the underdog and taking inspirational risk that people love to hear about. If you combine that with how your products or services uniquely help individuals like your viewers and proof that you respect both your customers and your small band of employees, you already have the makings of a great video. Plus, audiences typically engage better with video much more than text, so filming a short video about how your business got started is a great way to present that information.