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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

3 Ways Your Small Business Can Thrive on Twitter

twitter app opening on smartphone to use for small business social media marketing

With the number of social media users continuously growing, it’s no surprise that social media platforms are quickly becoming a necessary marketing tool for small businesses. Companies effectively using social media continue to grow and expand their brand, while those that use it ineffectively or not at all are losing out on potential customers.

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3 Content Tips to Improve Search Rankings

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When it comes to writing content for online audiences, ensuring your content is engaging is essential. According to Nielsen Norman Group, around 79% of readers spend time skimming rather than reading online content; only 16% read pages word-by-word. From these statistics, it is evident that many businesses produce content that’s never read. In order for your website to stand out from the crowd, appeal to your target audience, and rank well on Google, it’s important to ensure that you’re producing captivating content.

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3 Ways to Use Online Advertising for Your Small Business

small business online advertising campaign showing on search engine

Maximizing organic efforts and generating leads with referrals, free resources, and networking is crucial to any business. However, in today’s world, online advertising is an especially effective marketing tool. Below are just a few of many ways small businesses can use online advertising to gain customers and increase revenue.

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4 Reasons Your Blog’s Traffic is Low

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In a recent blog post, we discussed a few different actions to take to help boost traffic to your blog. However, if your blog has been in operation for a few months but you're not seeing the traffic to your small business blog you’d like to see, there are a number of reasons that could be contributing to the lack of views.

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3 New Exciting Visual Trends in Web Design

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First impressions matter. Ensuring your web design meets the user expectations should, therefore, be a priority. With the majority of consumers turning to the web to find specific products and services, implementing the latest web trends to ensure your web design and business stands out from the rest is critical to growing your client base.

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All You Need to Know About Google My Business Short Names

igniting business google my business short name

Google continues to revolutionize the way small businesses market their solutions through online advertising, search engines, and Google My Business. Google My Business is a free platform launched in 2014, whose purpose is to give businesses more control of what appears when someone searches for them online.

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Attract New Clients Through Co-Marketing

small business owners agreeing on a co marketing plan

For small businesses, co-marketing can be a hugely beneficial strategy. Co-marketing is the strategy in which two, like-minded organizations partner together to promote each other’s product or service and expand their reach. If you’re looking for a fresh, new marketing tactic to help generate leads and strengthen partnerships, co-marketing is a great place to start.

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4 SEO Ranking Tips to Consider for Small Businesses

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Increasing traffic to your small business involves creation of a website with both your visitors and search engines in mind. Today, the market is search engine oriented as more and more consumers turn to Google to find a specific service/product. Small businesses with budgetary constraints can greatly benefit from the use of search engine optimization (SEO), as SEO effectively drives traffic to your website without incurring any advertisement costs.

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3 Tips for Small Business Success on Twitter

twitter app opened on iphone to start building online presence

Millions of people all over the world use Twitter every day to discuss issues that are interesting to them, from news events to daily life. Among these discussions, users love to interact with and follow brands that are appealing to them. Using this online platform to participate in discussions with potential customers and boost your online presence is a great business opportunity.

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How 360-Degree Product Photography Can Boost E-Commerce Sales

photographer holding camera for commercial photos

In a recent blog post, we discussed the importance of using high quality photos on e-commerce websites and for other marketing purposes. One way to implement high quality imagery in your e-commerce site is to use 360-degree product photography. If you have ever visited an automobile manufacturer website, you have likely seen 360-degree images in action for both exterior and interior views. 360-degree product photography has become a popular, consumer-driven trend that is rapidly becoming prominent.

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