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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Online and Mobile Sales' Impacts on Small Businesses

woman's hands holding smartphone

According to a report by Forrester's on 2018 mobile web sales, smartphones will be used in more than one-third (accounting for over $1 trillion) of total U.S. retail sales at some point in the buying process in 2018, including research, price comparisons, and purchases. This indicates people are accessing mobile data from anywhere and everywhere on the go and are prepared to make purchasing decisions on their mobile devices.

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Increase Your Social Media Following with the Right Content and Interactions

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Your social media followers don't immediately convert into customers. The process takes time. Converting followers into customers takes a bit of posting and management strategy. Your audience consists of a wide range of users, and the same directly promotional content for long-time followers won't appeal to new viewers. Mix good, fresh content into your feed, rather than strictly promote your small business. Here are three ways to do that while staying on brand:

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Two Search Engine Evolutions for Small Businesses – Proximity and Featured Snippets

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Search engines used to be relatively simple, at least in concept. If a searcher had a question or a problem needing a solution, the searcher would type the query into a search engine. Then, either through keyword matching or, more recently, algorithms, the search results would display the most likely pages to have the answer.

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2 Ways to Tie Your Brand and Social Media Profiles Together

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The more places online and on social media your audience can find you, the stronger your brand will stand and grow. But don't isolate and nurture your channels independently. Instead, the best way to grow your audience and convert more visitors is to make each platform a tightly-knit part of the whole. Here are two ways to do just that:

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Using Twitter to Gain Customers for your Small Business

close-up of person's hands with laptop and smartphone using twitter

As a small business, you may have trouble reaching and connecting with potential customers. How can you use Twitter to increase your online visibility to attract new customers? Twitter can be a valuable platform for many small businesses when properly implemented and utilized.  Below we pose 4 key questions to consider for your small business in making Twitter a more effective platform your needs.

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Welcoming Andres Ospino to the Igniting Business Team

andres ospino

We are excited to introduce Andres Ospino as our newest team member at Igniting Business.  Andres will be joining our team as our Search Engine Marketing (SEM) Manager. 

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Take the Lead with SEO Competitor Analysis

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In many respects the world wide web has been a major game changer for small businesses. The web has opened up a company's door to a 24/7, world-wide audience. Customers can reach businesses anytime, anywhere with the simple touch of a finger or voice command. When it comes to competition between businesses; however, some companies are still clinging to a "If you build it, they will come" strategy. This philosophy ignores the fact that companies are competing for business, especially online. In this post, we will discuss the concept of SEO competitor analysis.

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Shopping on Social Media: Instagram's Newest Feature

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Recently, Instagram released its shopping feature to a general audience, including users in the United States, Canada, Mexico, Japan, Spain, and more. The feature gives approved businesses the ability to tag products in a post. Users can then view product details and make purchases through Shopping on Instagram without ever leaving the mobile app.

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Why Guest Posting Can Be a Savvy Marketing Approach for Small Businesses

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Numerous industry and market-focused blogs exist across the web. These websites are packed full of resources, and quality blogs often come with a devoted following of readers. Guest posting on key blogs allows you to reach new audiences with your content, and it's an authentic form of outreach. By providing targeted posts to informational sites and blogs in your industry, you build a credible backlink profile and exposure to your brand. Each publication is an opportunity to educate a new set of readers. It creates brand awareness and showcases your professionalism as a business.

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Use LinkedIn's Smart Replies to Keep Your Network Open to Business Interactions

use linkedins smart replies to keep your network open to business interactions

LinkedIn has existed on the periphery of what most users consider social media for years, but they're making a more and more concerted effort to gain legitimacy in that stage. While it's not as all-encompassing or as interactive as Twitter or Facebook, this platform is especially popular if you’re selling or marketing business to business (B2B). You can incorporate LinkedIn marketing into your small business campaigns with an increasing degree of success using LinkedIn’s resourceful toolset. You’ll find to continue increasing engagement, LinkedIn has further developed its range of features, with one of their newest being Smart Replies.

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