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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, IT, and Marketing topics which impact small businesses like yours.  

Don't Forget the Visuals!

According to HubSpot, 40% of people who are online today respond better to images than they do to written content. This is a large amount of people whom you're losing business from if you don't include visuals in your online marketing.

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Welcoming Luke to our Team

luke crepeauUpon reaching our 5th year of service, we are excited to announce that our team continues to expand! This past week we had a new team member join us out of our Columbia, Missouri office. Luke Crepeau will serve as a Web and IT Specialist, helping all clients with web and tech needs.

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5 Things We Love About Running Igniting Business in Columbia, MO

At Igniting Business, we’re celebrating our 5-year anniversary in 2017! We couldn’t be more thankful for our amazing clients and team. We began our company in Columbia, Missouri. As we reflect over our past five years, we thought it was only fitting to mention the five things we love most about Columbia.

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4 Technology Tools to Use this New Year

New year, new habits, right? Technology is a must-have in every business and for small businesses, this is no exception. Sure, a lack of money and resources makes staying up-to-date with well-known companies an uphill battle. But many technology tools for small businesses cost little-to-nothing to use. A lot of the time, all you need to do is sign up for an account.

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Igniting Business Turns 5 - Celebrate with Us

I started Igniting Business in 2012 as a Junior attending Mizzou. I am a web developer and technology fanatic who began creating websites for corporate clients while still in my teenage years. As I developed websites for small businesses, I found that these companies also needed affordable and professional IT and marketing services that they could trust. To meet the growing needs of our clients and by applying both my experience in technology and education in marketing and economics, I envisioned Igniting Business. We started Igniting Business out of my college apartment with a goal to help small businesses succeed.

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Fundamental Content Marketing Tips

Content marketing is as important as ever in order to connect with a clearly defined audience to gain the right attention and, of course, a profit! As a small business, it’s especially important to keep up with the latest marketing tactics. Content marketing isn’t just about your website, it’s also about your blogs, social media, marketing materials - essentially any platform you use as part of your communication strategy.

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3 Critical Reasons Original Photos Are Better than Stock Photography

When it comes to your website, online marketing, and social media, visual content is quickly becoming a leading aspect to promoting your business, your products, and the work you do. So how do you decide between original photos and stock photography? Here are 3 reasons why we feel original photos are almost always a better option.

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FAQ: How does Google My Business Display My Business Listing?

As we all know, Google has become so much more than just a search engine. As the world wide web has evolved, so has Google and its ability to address the needs of so many users. One area that continues to evolve is how Google displays your business information.

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Effectively Reaching your Target Audience on Social Media Platforms

In a world where potential customers are exposed to advertising nearly every waking minute, it's tough to create an effective message that truly resonates with your target market. That's where effective social media implementation and marketing comes into play, but how to decide which social media platforms are best for your small business is a challenge on its own. Marketing via social media is so much more than simply posting to Twitter, Facebook, Snapchat, Google+, or Instagram. If all you're doing is posting blindly, you might as well be casting a net into the open ocean. It looks promising, but you're not likely to catch what you’re looking for, or anything at all.

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Getting Started with Google AdWords

Remember our previous Learning the Basics of Google AdWords blog post? This next post in the two-part series discusses getting started with Google AdWords, the do’s and don’ts of the advertising platform, and more.

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