In June, we discussed how to effectively leverage Google Analytics for your website. Due to the sheer volume and robustness of data provided by Google Analytics, small business owners can often get lost amongst the data and reports. Today, we launch a three-part series that dives further into how to best use, read, and analyze your Google Analytics data.
Is your business cyclical? Does it spike on certain months of the year instead of maintaining steady growth or traffic? Most businesses see patterns in their traffic. Your business's activity depends on everything from the time of the year to upcoming holidays and breaks in school attendance to even events on local and national news. A slight decrease in traffic doesn't necessarily mean bad news -- it just means a trend is developing. Identifying trends is vital to the success of your online marketing initiatives. To clearly view your business's progress and how it's growing in more than a month-by-month analysis, Google Analytics can give you breakdowns of your website's activity over time, no matter how to want to measure it.