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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, IT, and Marketing topics which impact small businesses like yours.  

Use LinkedIn's Smart Replies to Keep Your Network Open to Business Interactions

use linkedins smart replies to keep your network open to business interactions

LinkedIn has existed on the periphery of what most users consider social media for years, but they're making a more and more concerted effort to gain legitimacy in that stage. While it's not as all-encompassing or as interactive as Twitter or Facebook, this platform is especially popular if you’re selling or marketing business to business (B2B). You can incorporate LinkedIn marketing into your small business campaigns with an increasing degree of success using LinkedIn’s resourceful toolset. You’ll find to continue increasing engagement, LinkedIn has further developed its range of features, with one of their newest being Smart Replies.

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3 Social Media Mistakes That Will Shrink Your Small Business's Following

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If your small business is on social media, you're likely there to grow your customer base, audience, and following. Unfortunately, we can make very basic mistakes that will get fewer people to follow us, and may even drive away some users who had already chosen to follow you. Avoid these three practices on your social media platforms.

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6 Key Tips for a Successful E-commerce-Based Small Business

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Balancing a business, regardless of size, can be incredibly difficult. Management may be an incredibly demanding job and unpredictable journey; however, there are a few things you can do to lighten your entrepreneurial load when it comes to selling online.

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Video Marketing Trends to Grow Your Small Business

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YouTube's global reach is far and wide, with users spending a billion hours consuming video content. Average people can gain celebrity fame and there are videos suited for everyone's needs, so this platform will surely continue growth throughout the year. Video marketing has become popular among businesses, with companies publishing on average 18 videos a month and even more video content and media reserved in their library. Now that videos are a marketing staple, like other social platforms, your small business can grow its audience by capitalizing on trends. Keep an eye on and adopt these in the rest of 2018 and onward:

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Logo Design Trends In 2018

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Your logo is arguably the most recognizable part of your business. People know who Pepsi and McDonalds are due to their iconic logos and their tie to their brand and products. But that doesn't mean you're limited to your original logo design. Logos, just like websites, have trends that can change year-to-year. If you're feeling it's time to give your logo a facelift, here are some design trends surfacing in 2018.

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What is the New Google My Business Questions and Answers (Q&A) Feature and How to Use it?

google my business listing card with questions and answers section circled

When customers search for a local business on Google, sometimes they have unanswered questions in their mind. Questions that, if answered, may capture their business. If left unanswered, these searchers may turn to another provider who successfully answers their question – this can all happen before the customer even decides to reach out to the potential vendor!  Google noticed the need for a Q&A section and added one for companies listed on Google My Business (GMB). As a small business owner using GMB, it's important to stay up-to-date on new tools like this and learn how to use them effectively. Let's go through some key elements your small business needs to know about Google My Business's Q&A feature.

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Latest Statistics on Website and Network Hacks: How it Affects Small Businesses

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It's easy to assume that being a small business, you'll be easily overlooked by hackers and other criminals, but sadly, that's not the case.

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Using Social Media in Your Small Business Marketing Strategy

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Social media continues to play a major role in the way we conduct our personal and business lives. Your peers and favorite organizations use social media to promote ideas and share with the global community. Additionally, successful brands use social media to shape their business's growth and connect with their customers. Your small business should follow suit to reach users and achieve results with your social media pages.

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How to Start Branding Your Small Business

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You hear the term "brand" all the time when people talk about business and marketing, but what does it actually mean to “brand your business?”   Is it having a cool logo, fancy graphics, and a great color scheme?  Well, yes, that certainly helps, but it also means much more.  A company's brand is the psychological and emotional associations that people make with its products and services.  It is how a company is perceived and what it means to people.  If you are not sure how to get started branding your business, here are three simple steps.

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How to Invest in Small Business Technology When Replacements or Upgrades Aren't in the Budget

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In a recent blog, we talked about how to budget for IT upgrades in your small business, but what if you can find the funds for those large investments? 

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