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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, IT, and Marketing topics which impact small businesses like yours.  

The Latest on Microsoft Azure: Cloud Software that Simplifies Data Backup and Disaster Recovery

You may have seen this software advertised one way or another on the Internet, but do you know what it is and what amazing things it can do for your business? Microsoft Azure is a cloud computing platform released in February 2010 that has taken the world by storm with its capabilities in flexible hardware platforms and data storage.

Microsoft Azure is meant for building, deploying, and managing applications on a global scale. It is supported by both Windows and Linux, and comes with a wide variety of tools and frameworks. Microsoft Azure has over 600 different services aiding in computing, mobile services, data storage services, data management services, messaging, media services, development, machine learning, and many more! Because of this, Microsoft Azure has proven itself to be among the best in cloud computing software.

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4 Reasons Why MailChimp Outshines Constant Contact for Small Business Email Marketing

As a small business owner, it’s extremely important to maintain a relationship with your clients. A great way to reach a wider audience is through email marketing. Email marketing lets you send a more personal message and sales pitch directly to clients' or potential customers inboxes. The best part? You have complete control of your email lists, meaning you can customize and target your lists to specific types of groups or segments so your subscribers are only seeing relevant content.

Why MailChimp Outshines Constant Contact for Email Marketing for Small Businesses

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7 Common Small Business’ SEO Fears Debunked

Business owners are experts in doing what they do best, which is running their own industry-specific organization. Most recognize the evolution of the internet and online marketing has expanded their customer base and streamlined many business processes. Still, it can be difficult to know which online efforts are worth pursuing.

Everything About SEO for Small Businesses

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FAQ: On Which Social Media Platforms are Hashtags Popular?

Before social media, hashtags (#) were simply known as the "pound” symbol. Hashtags are now commonly known to us as a way to display keywords or phrases such as #Marketing or #SmallBusiness. When including these hashtags in social media posts, people can actually click that keyword or phrase and they’ll be led to a page that features all other posts that utilized that same keyword or phrase. While conducting business engagements, hashtags are a typical categorization tool, especially if you utilize common hashtags.

When to Use Hashtags on Social Media

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The Rise of Website Hacks

If it seems as if in recent months there has been a notable rise in website hacks, you are not alone in your analysis. In 2016 alone, there were data breaches in major organizations such as LinkedIn, Snapchat, UC Berkley, Wendy's and Dropbox. Even tech organizations such as Oracle and Cisco, along with federal government departments such as the Internal Revenue Service and the U.S. Dept. of Justice succumbed to attacks from hackers in 2016. Just this month, Google reported in its State of Website Security report that there was a 32% increase in the number of hacked sites in 2016.

The Rise of Website Hacks

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8 Common Reasons Small Businesses Fail at Using Google AdWords

A Google AdWords campaign is a powerful tool to bring your business right into the search results of people who are actively looking for the products or services you provide, or who are searching for something relevant to your business. For many small businesses, setting up and maintaining a successful AdWords campaign - one that earns you valuable clicks and leads to conversions - is overwhelming. The process can be complicated and time-consuming, but don't let that stop you.

Reasons Small Businesses Fail at Google AdWords

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Is Your Website Still Using a Flash Player for Videos or Animations?

One of the latest trends seen in web design is being pushed by one of the major browser players today: Google. If your website design is still using Adobe Flash Player, then Google is about to make it a little more difficult for visitors to use your site. In December 2016, Google provided the roll-out plan for the gradual phase out of Adobe Flash Player with the goal of replacing it completely with HTML5 on the Chrome browser.

Google's New Rules on Using Flash Player for Web Video

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Trends in E-commerce Websites for Small Businesses in 2017

Internet Retailer predicts by 2018, U.S. customers alone will generate at least $400 billion in online spending. For small organizations, it is therefore vital to stay current with small business e-commerce website trends to meet the growing needs of customers.

E-Commerce Website Trends for 2017

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The Importance of Social Media Branding and How to Perfect It

The trending influence of social networking on customers is something of which all businesses should take advantage. Whether you’re a B2C or B2B company, the rising benefits are the same. Through social media you're able to interact with customers and other groups in an area they frequent. By effectively showcasing your esteemed company throughout Facebook, Twitter, Instagram, etc., you're able to keep your current customers' attention while also gaining visibility with new customers. Increased traffic and recognition is never a bad thing!

The Importance of Social Media Branding

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4 Quick Ways to Effectively Use Twitter for Your Small Business

It's often difficult to gain a strong social media following as a small business. Your small business likely has the disadvantage of not being a household name or well-known among many people. But that doesn't mean you should disregard social media altogether or write off certain social media networks, like Twitter for instance. Yes, Twitter is a favorable marketing tool for businesses and audiences. Used strategically, it can be much more than just a place to tweet about your personal thoughts and activities in 140 characters or to follow/retweet your favorite celebrities.

Effectively Using Twitter to Market Your Small Business

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