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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Evaluate Your Small Business Website in 2021

small business website redesign

In today’s competitive landscape and with the majority of consumers searching for products and services online, having a website is critical for your small business’ continued success. However, just having a functioning website isn't enough. If your small business website is not up to par, you could lose out on valuable business. With 79% of consumers shopping online, it's more important than ever that your website meets the needs of these modern customers.

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3 Steps to Help Your Small Business Develop an Impressive Marketing Strategy

small business developing effective marketing strategy

In order for your small business to succeed in today’s competitive landscape, developing an impressive, unique marketing strategy is critical. With all the changes that 2020 brought for small businesses, as we enter 2021, now is an excellent time to redefine and reshape your marketing strategy. However, creating a marketing strategy can oftentimes seem like an intimidating task. Keep reading below to check out three core steps to help your small business create an outstanding, effective marketing strategy.

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Google's Everchanging Algorithm Updates and What They Mean for Your Small Business

google algorithm updates changing small business seo strategy

As technology continues to evolve and as more and more people search for and purchase products/services online, updates to search engines and Google’s algorithms are continually made to better serve consumers and businesses alike.

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How Web Design and SEO Work Together to Benefit Your Small Business

concept of web design and seo working together for small business

When done right, web design and search engine optimization (SEO) are two separate disciplines that work closely together to help benefit and improve your small business’ overall success. Web design describes aspects of the website itself, while SEO refers to how quickly and often users find your small business website within search results. Keep reading to discover a deeper understanding of both concepts, how they work together, and how making smart adjustments to your website and SEO strategy can greatly benefit your small business.

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3 Tips for a Successful Email Marketing Strategy

small business creating successful email marketing strategy

Nowadays, people receive more and more emails all the time, which can make creating marketing emails that stand out from the competition a challenge. In order to improve your email marketing open rates and boost traffic to your small business website, it’s important to ensure your marketing emails stand out. Check out these three tips to help you create a successful email marketing strategy.

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Provide Context and Improve Your Small Business SEO with Schema Markup

schema markup for SEO infographic

If you want to improve your small business’ search engine rankings and increase traffic to your website, it’s important to supply context about your content that can be recognized by search engines. One way to accomplish that is by including schema markup in your small business website's HTML. Schema is a form of micro data, comprised of behind-the-scenes semantic tags for labeling content on individual web pages. As a type of structured data, it assigns a value to an entity and provides necessary context so search engines like Google, Bing, and Yandex can understand and properly showcase your content.

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FAQ: What is a CDN? How Does a CDN Benefit My Small Business Website?

infographic of cdn used for small business

A content delivery network (CDN) refers to a widely-distributed group of servers that speed up website loading times by reducing the distance between the user and the server, allowing the user to more quickly view content from anywhere in the world. Many popular platforms like Facebook and Amazon rely on CDNs to make their images and videos more quickly accessible to their millions of users.

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3 Tips to Get More from Your Social Media Efforts

social media platforms used by small business owners

Social media is a great tool for your small business to communicate with your target audience and market your products and/or services. While maintaining an active online presence is essential, there are several other factors to consider in order for your small business to get the most out of your social media efforts. Check out these three tips you can use right now to improve your company’s social media efforts.

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Small Business Online Reviews Part 3: The Importance of Responding to Online Reviews

small business owner responding to online reviews

In our blog post last week, we discussed three critical platforms for collecting online reviews. This week, we’re focusing on the importance of responding to online reviews.

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Small Business Online Reviews Part 2: 3 Important Online Platforms for Collecting Reviews

review platforms for collecting small business online reviews

With the advent of social media, it's never been easier for you to promote your small business, network with others in your industry, and receive feedback from prospective and current customers. The latter is extremely important because with feedback and reviews on your business, products, and services, you're able to gauge how your business is performing and how you can improve.

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