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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, IT, and Marketing topics which impact small businesses like yours.  

8 Common Reasons Small Businesses Fail at Using Google AdWords

A Google AdWords campaign is a powerful tool to bring your business right into the search results of people who are actively looking for the products or services you provide, or who are searching for something relevant to your business. For many small businesses, setting up and maintaining a successful AdWords campaign - one that earns you valuable clicks and leads to conversions - is overwhelming. The process can be complicated and time-consuming, but don't let that stop you.

Reasons Small Businesses Fail at Google AdWords

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Is Your Website Still Using a Flash Player for Videos or Animations?

One of the latest trends seen in web design is being pushed by one of the major browser players today: Google. If your website design is still using Adobe Flash Player, then Google is about to make it a little more difficult for visitors to use your site. In December 2016, Google provided the roll-out plan for the gradual phase out of Adobe Flash Player with the goal of replacing it completely with HTML5 on the Chrome browser.

Google's New Rules on Using Flash Player for Web Video

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Trends in E-commerce Websites for Small Businesses in 2017

Internet Retailer predicts by 2018, U.S. customers alone will generate at least $400 billion in online spending. For small organizations, it is therefore vital to stay current with small business e-commerce website trends to meet the growing needs of customers.

E-Commerce Website Trends for 2017

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The Importance of Social Media Branding and How to Perfect It

The trending influence of social networking on customers is something of which all businesses should take advantage. Whether you’re a B2C or B2B company, the rising benefits are the same. Through social media you're able to interact with customers and other groups in an area they frequent. By effectively showcasing your esteemed company throughout Facebook, Twitter, Instagram, etc., you're able to keep your current customers' attention while also gaining visibility with new customers. Increased traffic and recognition is never a bad thing!

The Importance of Social Media Branding

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4 Quick Ways to Effectively Use Twitter for Your Small Business

It's often difficult to gain a strong social media following as a small business. Your small business likely has the disadvantage of not being a household name or well-known among many people. But that doesn't mean you should disregard social media altogether or write off certain social media networks, like Twitter for instance. Yes, Twitter is a favorable marketing tool for businesses and audiences. Used strategically, it can be much more than just a place to tweet about your personal thoughts and activities in 140 characters or to follow/retweet your favorite celebrities.

Effectively Using Twitter to Market Your Small Business

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5 Practical Tips on How to Rank Well on Google

Google continues to adapt its algorithm that determines how well your site pulls up in search results. As customers increasingly rely on mobile devices, it's more important than ever to find new ways to get a top Google ranking for your small business.

How to Rank Well on Google and Search Engines

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Top 4 Benefits of Outsourcing IT

Often when you're just getting your company off the ground, everyone wears multiple hats. While this means that you can hire fewer employees, it also means that certain jobs aren't being given the undivided attention they need, including IT needs. When you have a small team, you don't necessarily need to have a full IT department. However, you can get all the benefits of having an IT department through outsourcing to a local, trusted IT service provider.

Benefits of Outsourcing IT

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7 Quick Tips for Online Marketing Success

Online marketing and any act of promoting or selling your products or services can sometimes be tricky, especially for those stuck in their ways or those who don’t keep up with present-day marketing trends. Often companies find that the strategies they use to promote and sell their products and services do not achieve the desired results. This is the case for numerous reasons.

As we’re finishing up the first month of 2017, have you been committed and diligent to your 2017 marketing efforts? If not, that's ok! Instead of being discouraged, consider these 7 quick tips for successful online marketing as you organize your marketing efforts in February.

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Why Small Businesses Need a Mobile Responsive Website

It's no secret that most individuals now regularly use their smart phones as much, if not more than their laptops or PCs. This is particularly true for young people who often don't even bother to buy a traditional computer anymore but instead rely on their smartphone and perhaps a tablet device. According to SimilarWeb's State of Mobile Web US 2015 report, it is estimated that over 55% of users are accessing the internet via mobile devices. Each website of course is slightly different in its percentage of mobile users, but the trend is the same. The number of users are browsing the web from the convenience of their mobile device is on a continued rise.

It should come as no surprise, then, that small businesses should create a mobile or “responsive” website if they have not already done so. Besides the fact their users will most likely appreciate a website that it optimized for mobile devices, as of early 2015, responsive websites are a ranking factor when it comes to search engine optimization (SEO).

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Don't Forget the Visuals!

According to HubSpot, 40% of people who are online today respond better to images than they do to written content. This is a large amount of people whom you're losing business from if you don't include visuals in your online marketing.

An important marketing tip for small businesses today: Leverage the power of visual content online.

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