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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, IT, and Marketing topics which impact small businesses like yours.  

It's in the Data: 3 Tips to Effectively Leverage Google Analytics

Tips to Effectively Leverage Google Analytics

Google Analytics is a must-have tool for staying aware of the latest statistics and online trends on your site - from clicks, to page views, to traffic from specific devices. These solutions offer important insights into what people are doing on your website. Nearly anyone can experiment with the platform; however, using the platform effectively takes some skill.

1. Learn About the Various Analytics Features

After Google Analytics has been configured on your site, spend time sifting through the latest tools and capabilities. You'll be able to quickly conceptualize data, research opportunities, and learn about how people use your website. However, try to go beyond the surface level information. Take the time to analyze the features that might significantly benefit how users approach and interact with your website.

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Content Marketing Tips: What's Behind a Memorable Social Media Presence?

social media presence

Nearly every business is on at least one social media platform, and there can be an overwhelming selection of company pages for users to view when searching for specific products or services. So how do you boost your social media presence to go from ordinary to outstanding to ensure those users click on your page? While there's no guaranteed step-by-step routine, we have a few practical ways to make your social media presence more representative of your company's brand personality and USP (unique selling proposition).

Here are some helpful content marketing tips for creating more memorable social media posts:

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Gaining Links to Your Site: The Art of LinkedIn and Thought Leadership

Thought Leadership

LinkedIn, once just a social media site where people could connect to find employment, has now grown to become a hub for business marketing and thought leadership. Business owners, job seekers, and others have found that LinkedIn is extremely helpful in developing marketing and thought leadership, thereby increasing business owners' working knowledge of how to stay successful and thriving.

What is Thought Leadership?

Thought leadership is knowing the business you are in and the internal and external issues and opportunities which it faces on a daily, weekly, monthly, and yearly basis. It helps you answer your customers' and audiences' questions about what your business is doing now and where it is headed in the future. This level of awareness of your own company, your craft, and influential industry factors provides a level of expertise and innovative perspective which is the foundation of thought leadership.

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SEO Ranking Factors: Mobile Ready and SSL Certificates

Mobile Ready and SSL SEO Reminders

We continually try to keep our clients and readers updated on SEO ranking factors. Let’s be honest, a website is only helpful if your potential customers are actually reaching it. Below are some recent SEO topics we’ve discussed on our blog. We’re referencing these topics again because they’re, quite frankly, that important.

Mobile Ready

In the past you could get away with having a simple website that displayed properly, with no errors, across a small variety of screen resolutions. Now, with the wide use of mobile devices like smart phones and tablets, your site needs to render beautifully across many different types of screens, and user experience is not the only thing for you to consider.

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Schedule Social Media Posts with These Handy Tools

Social Media Post Schedulers

Social media is an up-to-the minute job. Your audience is expecting quality informational posts and updates in real-time. Unless you’re consistently sitting at your computer with free time, this seems impossible for any business to master themselves. Luckily there are many tools available for you to schedule when your posts go up on social media. Here's a list of some tools to utilize for scheduling social media posts.

Hootsuite: Not only does this platform manage and schedule your posts for every social media network you utilize, but it also allows you to review an in-depth view of how successful your social media efforts are, enabling you to then make lucrative changes to your social media production. They also have tools to monitor what your audience is saying about your brand and more.Buffer: Like Hootsuite, Buffer also allows you to schedule your social media posts for any social media network you use. A benefit of utilizing Buffer is their ability to post your content at the best possible times throughout the day so your content is getting more views, interactions, and is being seen by the most relevant audience. It also has a tool called Pablo, where you can search for images and add effects to them such as different fonts and colors. You can upload your own images to Pablo as well and customize them.Facebook Scheduling: If tools like Hootsuite and Buffer aren't for you (while both are free, you can also choose paid plans to use them), you can schedule posts directly to your Facebook page using the platform itself. Scheduling posts from your Facebook company page is most useful when:You need to tag people or other company pages in the post or in the post photoYou want to create a boosted post directly from the post editorYou want to backdate a post, meaning that post will appear in the past of your pages timelineTwitter Scheduling: If you're a user of Twitter ads, you can use their Scheduled Tweets feature. To keep your Twitter activity consistent and present, scheduled Tweets allow you to schedule posts for future delivery, and will correlate with either a new or existing campaign. Tweets can be scheduled up to a year in advance.

Igniting Business knows how challenging it can be for small businesses to find time to schedule and create social media posts. Our social media management services are catered specifically to business owners like you. Learn more about our social media management services and Contact us for more information on scheduling social media posts.

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Facebook’s Latest Algorithm Change Favors Engaging Videos

Facebook Video Algorithm

Social media's biggest player, Facebook, frequently changes their algorithm. This algorithm determines the content users see in their news feed, and the order in which it appears. For the best chance of success on the platform, your company's social media strategy needs to change with the algorithm.

Recent changes to Facebook's algorithm reflect the ongoing trend both in social media and in digital marketing towards video content. In general, video content continues to rise in priority on the platform, meaning that producing video content gives your brand the best chance of reaching a wider audience.

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3 Common Myths About Graphic Design

Graphic Design Myths

Design in today's digital age is increasingly important since every medium of content needs to attract more eyes more quickly. Our attention zips from one appealing thing to another, and we only stick around if what we're consuming is aesthetically pleasing and relevant.

Before jumping into a design project, look over these common misconceptions about graphic design.

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Does Your E-Commerce Site Suffer from Duplicate Content?

Does Your Site Suffer From Duplicate Content

Recently, a website visitor reached out to us with a very common issue. They are a small business with an e-commerce website, and their product pages included mostly duplicate content. This is not uncommon, as many manufacturers and suppliers will provide businesses with product descriptions and images. Inevitably, this means there are potentially hundreds of websites with the exact same content. The question is, "Will Google penalize my e-commerce website for having duplicate content?"

In short and simplifying a very complex answer, yes! Google, and other similar search engines, want to see truly unique content authored from your company’s perspective. When duplicate content is present, Google looks for the original content author and only gives credit to that outlet. According to Google’s search quality team, in cases where Google “perceives that duplicate content may be shown with intent to manipulate [Google’s] rankings and deceive [Google’s] users...the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.”

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The Latest on Microsoft Azure: Cloud Software that Simplifies Data Backup and Disaster Recovery

cloud computing backup

You may have seen this software advertised one way or another on the Internet, but do you know what it is and what amazing things it can do for your business? Microsoft Azure is a cloud computing platform released in February 2010 that has taken the world by storm with its capabilities in flexible hardware platforms and data storage.

Microsoft Azure is meant for building, deploying, and managing applications on a global scale. It is supported by both Windows and Linux, and comes with a wide variety of tools and frameworks. Microsoft Azure has over 600 different services aiding in computing, mobile services, data storage services, data management services, messaging, media services, development, machine learning, and many more! Because of this, Microsoft Azure has proven itself to be among the best in cloud computing software.

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4 Reasons Why MailChimp Outshines Constant Contact for Small Business Email Marketing

Why MailChimp Outshines Constant Contact for Email Marketing for Small Businesses

As a small business owner, it’s extremely important to maintain a relationship with your clients. A great way to reach a wider audience is through email marketing. Email marketing lets you send a more personal message and sales pitch directly to clients' or potential customers inboxes. The best part? You have complete control of your email lists, meaning you can customize and target your lists to specific types of groups or segments so your subscribers are only seeing relevant content.

So, how do you know which email marketing service is best? The top contenders, MailChimp and Constant Contact, both seem popular and useful. However, we believe there's only one answer that keeps your clients and your wallet happy: MailChimp. These are the four reasons why MailChimp wins for small businesses in our opinion.

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