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Many people think that once you build a website, people will come. Unfortunately, this could not be further from the truth. When you do a search on a search engine like Google or Bing, you are searching an index of websites that the search engine has explored. When the search engine explores these websites, it considers hundreds of factors and determines where the various websites should show up on the Search Engine Results Pages (SERPs) given the search terms entered.
The art and science of getting your website to rank highlight on the Search Engine Results Pages (SERPs) is called Search Engine Optimization (SEO). Check out the whiteboard video on this page or visit our page on the basics of Search Engine Optimization (SEO) to learn more about what SEO entails.
Many people view SEO as a tactic you work on once to build up your page rank. Once built up, we imagine that our rankings stay the same until the next time we work on SEO again, in which we improve our website’s SEO and graduate to the next level.
Unfortunately, this is not how it works. If you work on your SEO, yes, you will improve as a result. However, search engines, like Google, are adjusting their algorithms and introducing new ranking factors all the time. This means that if you are not working on your SEO on a regular basis, your rankings will actually deteriorate and lower overtime, yielding to other competitors ranking higher than you (and thus getting more customers than you!)
Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year....— Google SearchLiaison (@searchliaison) March 12, 2018
It can’t be that often, right? Wrong! Google changes its search algorithm around 500-600 times per year. The majority of these are minor updates, but on a regular basis, Google also issues “broad core algorithm changes” which dramatically impact how websites are ranked, and, thus, where your business website shows up in a search engine. Don’t believe us? Check out Google’s direct quote on this very matter below:
Not only is Google changing the algorithm, but the majority of your competitors are also making updates to improve their web presence and new competitors are emerging as well.
If you want to stay highly ranked for your target keywords and phrases and actually generate traffic to your website, you must adopt Ongoing SEO as a digital marketing strategy.
Our team of SEO experts puts together a strategy that addresses the three core areas of SEO: Website Structure, Quality Content, and Site Credibility. All of the hundreds of search engine optimization factors, including Google’s new algorithm updates, are encompassed in our strategies. We put together a plan to consistently improve your search engine presence on a monthly basis to deliver more traffic to your website and generate more customers.
If you’re interested in learning how an ongoing Search Engine Optimization (SEO) strategy can benefit your business, don’t hesitate to reach out. If you would like a quote for ongoing SEO, we would simply need to have a discussion with you to learn more about your business and marketing goals, as well as examine your online presence. From that initial discussion, we will be able to provide you with a flexible proposal for ongoing SEO services. Feel free to contact us to learn more or use the form below to reach out.