What is Search Engine Optimizations (SEO)?
Many people think that once you build a website, people will come. Unfortunately, this could not be further from the truth. When you do a search on a search engine like Google or Bing, you are searching an index of websites that the search engine has explored. When the search engine explores these websites, it considers hundreds of factors and determines where the various websites should show up on the Search Engine Results Pages (SERPs) given the search terms entered.
The art and science of getting your website to rank highlight on the Search Engine Results Pages (SERPs) is called Search Engine Optimization (SEO). Check out the whiteboard video on this page or visit our page on the basics of Search Engine Optimization (SEO) to learn more about what SEO entails.
Why SEO Needs to Be an Ongoing Strategy for Your Business
If I Work on SEO All at Once, Am I Done?
Many people view SEO as a tactic you work on once to build up your page rank. Once built up, we imagine that our rankings stay the same until the next time we work on SEO again, in which we improve our website’s SEO and graduate to the next level.
Unfortunately, this is not how it works. If you work on your SEO, yes, you will improve as a result. However, search engines, like Google, are adjusting their algorithms and introducing new ranking factors all the time. This means that if you are not working on your SEO on a regular basis, your rankings will actually deteriorate and lower overtime, yielding to other competitors ranking higher than you (and thus getting more customers than you!)
How Often Does a Search Engine Like Google Really Update their Search Algorithm?
It can’t be that often, right? Wrong! Google changes its search algorithm around 500-600 times per year. The majority of these are minor updates, but on a regular basis, Google also issues “broad core algorithm changes” which dramatically impact how websites are ranked, and, thus, where your business website shows up in a search engine. Don’t believe us? Check out Google’s direct quote on this very matter below:
Not only is Google changing the algorithm, but the majority of your competitors are also making updates to improve their web presence and new competitors are emerging as well.
If you want to stay highly ranked for your target keywords and phrases and actually generate traffic to your website, you must adopt Ongoing SEO as a digital marketing strategy.
How Igniting Business Helps with Ongoing SEO
Our team of SEO experts puts together a strategy that addresses the three core areas of SEO: Website Structure, Quality Content, and Site Credibility. All of the hundreds of search engine optimization factors, including Google’s new algorithm updates, are encompassed in our strategies. We put together a plan to consistently improve your search engine presence on a monthly basis to deliver more traffic to your website and generate more customers.
How Much Does Ongoing SEO Cost?
How Much Does Ongoing SEO Cost?
Our Ongoing SEO Retainers are based upon a pre-determined number of hours that you would like us to spend on your SEO per month. There are always more SEO items to get done than time available, but we recognize we need to balance improving your online presence with what’s realistic with your budget.
As such, we customize each package individually for the client to incorporate a pre-specified number of hours. We routinely prioritize which SEO initiatives are most critical for your web presence and will deliver the best bang for your buck. Your pricing also includes in-depth reporting on our progress and your overall presence online.
Removing the “Magic Curtain of SEO”
Removing the “Magic Curtain of SEO”
Many SEO companies act like the SEO initiatives they perform for a client are “secret” or “proprietary.” This leads to small businesses not being sure what their actual SEO company is doing on a regular basis. They simply, and somewhat optimistically, write a check to their SEO company who then performs their SEO magic behind the curtain.
We loathe this approach. We feel that this lack of transparency causes frustration on behalf of small businesses. As a result, we report on exactly what items we completed in each month and what we are planning to do in the coming month. This allows your small business to understand what your money is going towards and how we are utilizing our time improving your online presence.
This transparency leads to better collaboration, mutual trust and, ultimately, superior results. Don’t believe us? Take a look at what our clients are saying about working with Igniting Business.
SEO Reporting and Analysis
SEO Reporting and Analysis
What good is SEO, if it isn’t tracked? On top of telling what we are specifically working on, we also provide an interactive dashboard where our clients can see what’s going well and what are areas of improvement. This full picture allows our clients to be more educated on the progress, as well as serves as a great way for us to measure results and adjust our strategy as needed.
Next Steps for Ongoing SEO
If you’re interested in learning how an ongoing Search Engine Optimization (SEO) strategy can benefit your business, don’t hesitate to reach out. If you would like a quote for ongoing SEO, we would simply need to have a discussion with you to learn more about your business and marketing goals, as well as examine your online presence. From that initial discussion, we will be able to provide you with a flexible proposal for ongoing SEO services. Feel free to contact us to learn more or use the form below to reach out.
