Ongoing Search Engine Optmization Services by Our Highly Rated SEO Agency
What good is a website if it doesn’t drive new customers to your business? Learn how our approach to ongoing Search Engine Optimization (SEO) puts you ahead of the competition and grows your business.
What is Search Engine Optimizations (SEO)?
Many people think that once you build a website, people will come. Unfortunately, this could not be further from the truth. When you do a search on a search engine like Google or Bing, you are searching an index of websites that the search engine has explored. When the search engine explores these websites, it considers thousands of factors and determines where the various websites should show up on the Search Engine Results Pages (SERPs) given the specific search query entered.
The art and science of getting your website to rank highlight on the Search Engine Results Pages (SERPs) is called Search Engine Optimization (SEO). Visit our page on the basics of Search Engine Optimization (SEO) to learn more about what SEO entails.
Why SEO Needs to Be an Ongoing Strategy for Your Business
If I Work on SEO All at Once, Am I Done?
Many people believe SEO can be a tactic they work on once to build up your rank. Once built up, they imagine that their rankings stay the same until the next time we work on SEO again, in which we improve our website’s SEO and graduate to the next level.
Unfortunately, this is not how it works. If you work on your SEO, yes, you will improve as a result. However, search engines, like Google, are adjusting their algorithms and introducing new ranking factors all the time. Additionally, many of your competitors are also tweaking their own web presence through day-to-day actions (e.g. updating their website content, gathering reviews, etc.). This means that if you are not working on your SEO on a regular basis, your rankings will actually deteriorate and naturally lower over time, yielding to other competitors ranking higher than you (and thus getting more customers than you!).
How Often Does a Search Engine Like Google Really Update their Search Algorithm?
It can’t be that often, right? Wrong! In 2023, Google rolled out 4,781 launches and changes to its search engine. The majority of these are minor updates and new feature additions. Howeer, on a regular basis, Google also issues “core updates” which dramatically impact how websites are ranked, and, thus, where your business website shows up in a search engine. Don’t believe us? Check out Google’s direct quote on this very matter below.
Not only is Google changing the algorithm, but the majority of your competitors are also making updates to improve their web presence and new competitors are emerging as well.
If you want to stay highly ranked for your target keywords and phrases and actually generate traffic to your website, you must adopt Ongoing SEO as a digital marketing strategy.
Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year....
— Google SearchLiaison (@searchliaison) March 12, 2018
How Igniting Business Helps with Ongoing SEO
Our team of SEO experts puts together a strategy that addresses the three core areas of SEO: Website Structure, Quality Content, and Site Credibility. As a part of our ongoing strategy, we routinely evaluate thousands of search engine optimization factors and signals, including Google’s new algorithm updates. Igniting Business will put together a plan to consistently improve your search engine presence on a monthly basis to deliver more traffic to your website and generate more customers for your business.
How Much Does Ongoing SEO Cost?
Our Ongoing SEO Retainers are based upon a pre-determined number of hours that you would like us to spend on your SEO per month. There are always more SEO items to get done than time available, but we recognize we need to balance improving your online presence with what’s realistic for your budget.
As such, we customize each package individually for the client to incorporate a pre-specified number of hours. We routinely prioritize which SEO initiatives are most critical for your web presence and will deliver the best bang for your buck. Our SEO packages also include in-depth reporting on our progress, your search engine keyword rankings, and your overall presence online.
If you're considering hiring an SEO company, check out our guide on how to pick an SEO company and what questions you should ask them.
Removing the “Magic Curtain of SEO”
Many SEO companies act like the SEO initiatives they perform for a client are “secret” or “proprietary.” This leads to small businesses not being sure what their actual SEO company is doing behind-the-scenes. They simply, and somewhat optimistically, write a check to their SEO company who then performs their SEO magic behind the curtain.
We loathe this approach. We feel that this lack of transparency causes frustration on behalf of small businesses. As a result, we report on exactly what items we completed in each month and what we are planning to do in the coming month. This allows your small business to understand what your money is going towards and how we are utilizing our time improving your online presence. We pair this with in-depth reporting on the results of the SEO campaign.
This transparency leads to better collaboration, mutual trust and, ultimately, superior results. Don’t believe us? Take a look at what our clients are saying about working with Igniting Business.
SEO Reporting and Analysis
What good is SEO if it isn’t tracked? On top of telling you what we are specifically working on, we also provide an interactive dashboard where our clients can see what’s going well and what are areas of improvement. This full picture allows our clients to be more educated on the progress, as well as serves as a great way for us to measure results and adjust our strategy as needed.
Next Steps for Ongoing SEO
If you’re interested in learning how an ongoing Search Engine Optimization (SEO) strategy can benefit your business, don’t hesitate to reach out. If you would like a quote for ongoing SEO, we would simply need to have a discussion with you to learn more about your business and marketing goals, as well as examine your online presence. From that initial discussion, we will be able to provide you with a flexible proposal for ongoing SEO services. Feel free to contact us to learn more about our pricing for SEO Services.
Ready to Improve your SEO and Boost Your Online Visibility?
Reach out to our team of Search Engine Optimization (SEO) specialists to get started. We would be happy to learn more about your company and your SEO goals. Contact us for a free consultation.
Don't Have the Budget to Hire an SEO Expert?
We know that hiring a professional search engine optimization company to help you improve your rankings and drive leads may be outside of your budget. If you're a bit of a do-it-yourselfer (DIY), feel free to check out our recommended tools page or our Blog for various SEO tips and tricks.
